A couple of things, firstly the Melbourne Storm were and still are propped up by News LTD.
Without them they would have been dead long ago. The Melbourne Storm took much the same approach as London Broncos, tried to survive without juniors and grass-roots.
To top that all off, and i still think Melbourne Strom will suffer as well until they get a second team, a local derby.
Local Derbies really grow your code once you get your grass-roots clubs buying into this match-up.
Again, London has not grown enough at grass-roots.
So, what do you do, well the answer is there, staring you right in the face. Go to your strengths, France needs a second team. Build that, give them a derby, let them build their game as it will be easy.
Keep up the championships teams second division push into London, growth the code more in and around London.
Relegation, not sure how it works or if it works well or can you get it working better so clubs dont die after being relegated.
One day London will rise, but not today. It is long way ready, even the Storm still struggle, and their juniors are not great. They have been one of the games most successful teams in Australia, let us not forget that, maybe they be dead by now if they had not had tens of millions support.
They are just becoming loved now, finally, and only just loved, not cherished yet.
I like the idea of keep growing rugby league in London at grass-roots, it's easier, and just take big games to the capital. The media department is up north now i read, surely making the code stronger in areas where you know it will grow must be the right option.
I love the North games, the passion is unequalled really, is it not?
The NRL is only now waking up to the fact we need to grow our passionate levels.
North England rugby league has that in spades. Send us some will ya.