French rugby league can only pay so much to a broadcaster to televise their games, it has a limited budget after all. It seems these media outlets are happy to take the production costs off the FFR13 for televising the local comp but when its time to say, hey the products good, lets take this further, they suddenly opt out. As mentioned the FFR13 don't have friends in most of the major media outlets. I saw potential of the great makings of a French sporting club comp a decade or more ago in the FFR13's Elite 1. Great games, enthusiastic crowds not far from their union counterpart at the time. But I'm not a French TV exec and I don't have the power & influence of the FFR down my back.
Sound very similar to what the broadcasters were doing to domestic rugby union and rugby league comps in Australia and New Zealand. There's a different between the product you love as a fan and the products the broadcasters are looking for.