There is a conviction, it seems, that rugby league is unusually badly run. I think most sports are badly run.
Soccer does not have a great PR machine, it is merely the dominant sport in the country and pretty much always has been. Still, the training of youth is extremely had (give in a few years and Denmark will start beating England again) and the Premiership had become richmens' baubles.
Some years ago cricket were alarmed that the sport was disappearing from schools. They took immediate action and surveys independent school and it turned out everything was fine. Where would it be without the Ashes?
Rugby union is a basket case, but has strong establishment ties and rich backers.
Basketball and Ice Hockey try to get traction in the market and fail. American football looks like giving it a go, with a Franchise model, but messed up last time when it tried to grow from roots.
What team sports have progressed of the last couple of decades without enormous advantages?