To celebrate their sponsorship of the Tetley’s Challenge Cup, Tetley’s has launched the ‘Pass It On’ campaign which will utilise social media to reward the spirit and commitment of those playing Rugby League at grass-roots level. Community Rugby League clubs will be encouraged to motivate their supporters to join in the online conversations on Facebook and Twitter by mentioning their club. The club that receives the highest number of mentions at the end of each month will win £1,000, which they can invest into new facilities or kit for their teams.
Tetley’s is also using this competition to bring the time-honoured tradition of swapping match stories over a pint into the digital age. Fans will have the chance to win VIP tickets to the Tetley’s Challenge Cup final, by sharing their favourite Rugby League stories across social media.
The brand’s allegiance with the RFL has secured Rugby League stars and legends including Eorl Crabtree, Ray French and Brian Noble, who will kick-start the storytelling movement by sharing their own memories via the official Tetley’s Challenge Cup Facebook and Twitter pages. Rugby League celebrities will also be tasked with judging the prize-winning stories from those that have been shared by the fans.
Running alongside the monthly prizes, there will be weekly chances to win Tetley’s Challenge Cup game tickets, for anyone who uses the #TetleysPassItOn hashtag on Facebook or Twitter. Tetley’s Brand Manager Dominique Shirman said: “The Tetley’s brand has had a long association with Rugby League and our sponsorship of the Challenge Cup presents another opportunity for us to connect with the sport’s fans.
“Fans and players of the sport are passionate about their club and never shy of sharing their opinions. We’re aiming to tap into this passion and believe social media will be a great way of bringing conversations that take place on the pitch or in the clubhouse to life, for everyone to enjoy.
“Tetley’s also tries to be engaged with society, meaning we care about the communities in which we operate and where our beer is consumed. The funds we provide to clubs across the UK will therefore benefit these communities and Rugby League at grass-roots level.”