Governing bodies that were pro-active would identify games like these that are allocated to sky (on an awkward day/night) and work with London to target it. For example, a SL road show or a special package of entertainment. They could even target getting a couple of hundred more Cas fans to the game through incentives. They could even wine and dine a couple of hundred potential sponsors through a RL grant or offer schools £200 worth of sports equipment if they could get 50 people to the game.
I think it is called Public Relations (i.e. working hard to put a club and a sport in a decent light to potentially attract investment or sponsorship). We all know how the AFL (Australia) or NFL (USA) would handle a situation like this. This is the first televised fixture in London since the 2013 WC SF.
Our game just buries its head in the sand and people take great pleasure from freezing the tv pictures and counting the attendance. For me, seeing 750 souls there will be very sad sight.
Edited by Scubby, 23 March 2014 - 03:06 PM.