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RLWC Review


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#1 Dave T

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Posted 31 March 2014 - 12:01 PM

http://www.therfl.co...extent-of-rugby

 

Lots of very nice stats in there, some of the headlines:

 

>Financial return in excess of £3.7m (AU$6.7m)

>Direct Economic Impact of £30m for the 3 cities hosting the showpiece events (Cardiff, London and Manchester)

>UK TV Audience of 13.3m - peak of 2.8m for the England v NZ Semi

 

I really like this stat:

73% of spectators felt RLWC 2013 was better than any other sporting event they had ever attended!

 

Some great stuff in there.

 

 



#2 londonrlfan

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Posted 31 March 2014 - 12:26 PM

Great read.

 

This one interests me lol :"65 per cent of ticket purchasers were from the ABC1 socio-economic range"  

 

Maybe RL will no long be looked down upon as a Northern working class sport. 

 

As well as this: "Over 12,000 ticket purchasers were inspired to play Rugby League for first time or play more often" and this: "More than 30,000 people intend to become involved or more involved Rugby League in some way, of which 13,800 people who had no previous engagement with the sport have been inspired to become involved for the first time". These are the people we need to stay involved n the sport, whether through playing or spectating or watching on tv. 

 

"Tournament broadcast into 114 territories with a worldwide audience reach of 134m viewers" That's still ok, but given we missed out on important territories likes USA and Italy, that needs to be improved on next time. 



#3 keighley

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Posted 31 March 2014 - 12:43 PM

It was the greatest RL experience of my life and I have been to World Vups before, Challenge Cup Finals, est series v Aus and NZ and Championship finals and nothing compared to this RLWC.

My wife, who is from Massachusetts, was with me and she waved her stars and stripes with enthusiastic pride and met many fellow travellers. She is hooked.

We made many friends from France to Australia and Wales by the ticketing process having us sitting next to each other at various venues.

I visited Ireland and Southern France where I became aware of Catalonian pride and culture and the beauty of the Mediterranean beaches and the Pyrhenees mountain range.

I visited he heritage and hall of fame inductions at Huddersfield and attended the banquet and met some inspirational and decicsted people as a result especially Mr Ball the former chairman of Batley.

The children in the dancing troupes, the delivery of the Cup and the military escorting the flags at each game and the use of local choirs plus the helpful volunteers scattered around the venues were ancilliary touches which greatly enhanced the actual game experience.

The sight of Championship venues at Rochdale, Workington and Leigh packed to capacity was very emotional for me and a couple of Rochdale Hornets fans I met were also very moved.

I hope some of these fans are inspires to support their local clubs in the new format as a direct result of their experiences at the WC.

As I said the best RL experience of my life so far BUT the next one is Australia and New Zealand, both places I've always fancied visiting. My appetite has very definitely been whetted.

#4 EastLondonMike

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Posted 31 March 2014 - 03:18 PM

Nicely put together document, with some interesting stats.

 

Need to make sure we build on it now..


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#5 Mister C

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Posted 03 April 2014 - 07:10 AM

I thought this might make it on to the BBC website...

#6 RugbyLeagueGeek

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Posted 03 April 2014 - 08:01 AM

I thought this might make it on to the BBC website...

Not enough room due to the headline about a 'horror injury tackle' taking up all the space...



#7 Dave T

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Posted 03 April 2014 - 08:03 AM

I thought this might make it on to the BBC website...

apart from the reach they give us, they are genuinely a terrible partner. They were a partner for the WC and have England games and the next WC in 2017, youd think itd be in their interest to cover the international game.

#8 yipyee

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Posted 03 April 2014 - 07:49 PM

apart from the reach they give us, they are genuinely a terrible partner. They were a partner for the WC and have England games and the next WC in 2017, youd think itd be in their interest to cover the international game.


if there was an elite welsh team I think we would get better coverage. ....

#9 northamptoncougar

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Posted 03 April 2014 - 10:43 PM

So what is happening after this? Surely there is a plan?

#10 Tiny Tim

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Posted 04 April 2014 - 04:03 PM

So what is happening after this? Surely there is a plan?

 

After a well run popular tournament now is the time to be pushing on with plans, press releases and everything possible to bring in more sponsorship to make the next one even more of a success.


28m391z.jpg


#11 EastLondonMike

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Posted 04 April 2014 - 06:22 PM

Were probably wsiting on tbe Austrslians to devide what they want the 'plan' to be.

For the last few years I've been of the opinion that we should be targeting more games against the kiwis, rather than the aussues, who always seem keen to play internationals.

They get one game a season in the Anzac test and are always crying out for more games.

If Australia and the NRL don't want to give international competition the attention it deserves lets focus on teams that do.

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#12 Dave T

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Posted 04 April 2014 - 06:43 PM

I agree. I think an england v nz rematch over here this year would have been a marketing team's dream.

#13 Toby Chopra

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Posted 04 April 2014 - 09:06 PM

I agree. I think an england v nz rematch over here this year would have been a marketing team's dream.


Indeed, could have sold Wembley out no problem, so many mates here in London that watched it on TV and wished they'd been there. I could have got rid of 10 tickets easy if they'd have set it up before xmas. bet the Kiwis would have come over for a test during SOO.

Such a missed opportunity, no one down here's talking about it now.

#14 londonrlfan

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Posted 04 April 2014 - 09:33 PM

Were probably wsiting on tbe Austrslians to devide what they want the 'plan' to be.

For the last few years I've been of the opinion that we should be targeting more games against the kiwis, rather than the aussues, who always seem keen to play internationals.

They get one game a season in the Anzac test and are always crying out for more games.

If Australia and the NRL don't want to give international competition the attention it deserves lets focus on teams that do.

 

Completely agree. We also have a much better record v the Kiwis than Australia, so the games will be a lot more competitive. Australia seem to be more interested in fighting with the AFL than trying to grow the sport worldwide, a shame really. 






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