It's one thing to talk up and be positive about your own sport. But trying to claim you have a better World Cup than soccer can easily lead to you looking like a plonker. After all, it's the only sport with genuine claim to have a WC.
I remember an article by Brian (poodle) Moore a couple of years ago in which he suggested that RL should stop trying to compare itself to other sports (i.e. union). His comment came in response to some words by an RL official, which he had taken totally out of context. Perhaps he could now write another article stating that union should stop trying to compare itself to other sports, particularly soccer.