Wilkinsons are official RFL photographers and have 3 guys at the big games with one of them specifically looking for "arty" type photos for use by the RFL in future ad campaigns, even i had taken that photo no one would ever have bought it so whats the point.
Wilkinsons thmselves are partly responsible for other guys struggling to make a living, a few years ago during the 4 nations over here with Aus and Nz wilkinsons got the blessing of RFL themselves to gve away every image they took free of charge, Wilkinsons were happy, the RFL paid them, the papers were happy, they got every single image they printed free, guess who were the only ones to lose out
It wasn't as an example of the business but an example of the different angle to the photography that being in a privileged spot can help you get.
Publishing, both music and written have had to cope with the technological onslaught, photography is no different. Trying to protect yourself from the digital world with ideas of protectionism from the 1950's is futile.
I showed you on here the pointlessness of a digital watermark.