I think part of the problem here is he has his foot in one camp in a part of the world where RL is pretty much established. He is looking to put another foot in another part of the world where RL is very much established. A couple of games in the middle where no one plays or is likely to play on a big scale doesn't then make the game global. Why isn't he going hell for leather in places where the game isn't already established?
Dubai is awash with cash and maybe some rich Arab sheiks could also take a shine to rugby league as there's a limited amount of premier league clubs up for sale.