Because the CC been treated as second rate for past few years. Early rounds...then hide the semis...then play the final the day after. Stupid. Breath life into this fab comp....earlier in season and with focused rounds.
I'm not sure that is the answer, but maybe.
I just don't see why playing it earlier in the season will make the big difference. It has lost its Kudos for sure. Except the final is still an event, although even there you don't get sell outs. However, it is still a showpiece for the sport and hence maximum marketing of the final should always be a priority to capture the non regular attending fans of sport that the Olympics, RLWC, Commonwealth Games and Grand Depart showed exists in the publics appetite.
The Grand Final and associated play-offs has contributed to stripping the CC cup of some of its attraction to the casual fan. Plus the limited number of clubs that tend to dominate the silver-ware nowadays. Will be interesting now that Castleford have revived old glories and what impact it has on attendance at the final given the Derby nature of the game too. Should help with marketing the game.
Both the play-offs and the CC have problems in attracting fans attendance as both struggle, even at the semi stages, to sell tickets as demonstrated by the venues chosen.
As I say I just don't see why moving the CC to earlier in season will make attendances dastically increase, nor have the games played closer together. The grand-final play-off semi's show that it won't make much difference.
Edited by redjonn, 12 August 2014 - 07:11 PM.