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Being born and bred in Wigan, going to the game was the natural thing to do and I lived in the RL bubble. For the last 10 years I have lived in Nottingham and worked in Sheffield where football dominates and the minority sports of RL and RU work incredibly hard to get people through the turnstiles. Most people will refer to RU as the 'proper' code and still link RL to Eddie Wareing. They know RU through internationals and the vast majority have never and will never go to a game and have no idea how the local teams are doing.
My take is that those who want to watch live sport already do, it just doesn't register on most others radar. If we want the game to grow we have to help it. Why did I start watching? Someone took me, I enjoyed it and kept going. I've introduced my new family to RL and will continue to badger my friends and work colleagues to join me however there is a high level of prejudice to overcome.