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snapski

you'd think someone had died looking at the bradford posts

31 posts in this topic

Postscript:

In the early SL years, when other clubs were spending the newly-arrived Sky money on a player arms-race, Bulls invested much of theirs in marketing. And we saw what happened. Bulls were way ahead of the field in marketing and in crowds.

Since then, other clubs have caught up - in every way - and the majority now have wealthy AND CAPABLE owners to provide additional financial and management resources. Many have now overtaken the Bulls. And we have seen what has happened.

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Actually yes I could, and a while ago I did (don't think I did Wigan at the time) - obviously any costs paid directly by the owner that did not go through the club (and there is no reason at all why that should not happen) will not show up in that analysis. ....

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......And as for why some clubs have managed to attract wealthy owners and some have not...you tell me. Maybe there is no wealthy fan interested enough, or appetite to take on the task? Maybe the existing owners have not been prepared to relinquish control? And if the latter, and if there were candidates otherwise ready willing and able, then they deserve everything they get.

Lenigan at Wigan isn't spending to the cap limit, he also ruled out players (stars if you like) on big contracts being brought in in the future. He doesn't seem to see who you a sign as being an effective marketing tool, others in the past at Wigan did and for its time it worked but the salary cap changed that and Wigan couldn't adapt.

The Bulls, borrowing from near neighbours Keighley but more importantly Peter Deakins studying of American sports marketing, were the front runners on marketing Super League, they had success to coincide which undoubtably helped, but they went down the put on a show route and it worked. Were Bradford bank rolled by a multi-millionaire at the time, I don't think so. Bradford at that time had a man who was to become the most influential marketing guru of that particular era and it paid off.

Has Bradfords problem been that Peter Deakins success held back the club, I think it may well have. Everyone who steps into the role has big shoes to fill but is also given the job of reviving the Deakin model, Bully n all, as opposed to adapting to a different era with different needs.

Have Bradford got the names and addresses of all the missing supporters from the terraces, after 15 years Bradford should have a good database of nearly everyone who has been into Odsal, are the club using this to chase up fans?

Wigan have gone back to some simple poster campaigning, local stores such as Sainsbury's having a poster at the entrance, probably in exchange for a small add spot in the program a very low cost highly visual bit of product placement. You don't need to be a great marketing guru to come up with that one.

Its easy to look at someone else and say well they can do it because the owner has lots of money, they have lots of money because they don't let it go easily.

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Have Bradford got the names and addresses of all the missing supporters from the terraces, after 15 years Bradford should have a good database of nearly everyone who has been into Odsal, are the club using this to chase up fans?

Wigan have gone back to some simple poster campaigning, local stores such as Sainsbury's having a poster at the entrance, probably in exchange for a small add spot in the program a very low cost highly visual bit of product placement. You don't need to be a great marketing guru to come up with that one.

And that's fine for Wigan - not because they are "rich", because they have an audience that is inherantly interested in Rugby League. I'm not saying Bradford isn't, but in my experience, Bradford is the one area in "the heartlands" where RL is embrased the least. People are becoming more and more apathetic towards the club and the area in general - and that's only going to get worse as people of my generation (I'm mid-20s) can't get out of there fast enough, at least in my experience. Bradford could get Max Clifford in and it wouldn't do a jot of difference - the only thing that would count would be the results on the pitch.

Plus - with the whole "bullmania" thing, I'm reminded of the linefrom Futurama - "You've seen it - you can't unsee it". IE - It's not a draw for folk anymore because it's been done to death and not just by the Bulls. It's very hard to reinvent something like that - the trick is when it is done well it looks incredibly easy and obvious.

Edited by Amber Avenger

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Plus - with the whole "bullmania" thing, I'm reminded of the linefrom Futurama - "You've seen it - you can't unsee it". IE - It's not a draw for folk anymore because it's been done to death and not just by the Bulls. It's very hard to reinvent something like that - the trick is when it is done well it looks incredibly easy and obvious.

That's what I was saying, its been done in it worked, move on.

That is why I said the club needs some fresh thinking, I think the club allowed itself to stagnate by concentrating too much on want went on on the pitch without realising what had got people their in the first place had become tired and outdated.

Success totally blinds a clubs management.

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That's what I was saying, its been done in it worked, move on.

That is why I said the club needs some fresh thinking, I think the club allowed itself to stagnate by concentrating too much on want went on on the pitch without realising what had got people their in the first place had become tired and outdated.

Success totally blinds a clubs management.

Of course - what I was saying is that it's easier said than done.

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Of course - what I was saying is that it's easier said than done.

Agreed, but to often people overlook the simple things because someone else is doing it differently, they think that they must follow.

The current poor form of Bradford may in the long run be a blessing in disguise, the club has a an opportunity to re-connect with its supporters, and seek out new ones, getting them to buy into the club and not into success. A far more substainable audiance can be built up by increasing crowdsduring adversity.

It may seem like the most impossible task in the world at the moment but with the right people getting out the right message it can be done.

Wakefield have increased crowds year on year with no success and a lot of adversity, if they can do it Bradford can.

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