Sign in to follow this  
Followers 0
Donny Saint

Stobart sponsorship deal & truck spotting

390 posts in this topic

Would be interesting to know what metrics the RFL will use to prove that the

sponsorship has been a success or that its been value for "money"

The issue with this kind of marketing is that it is traditionally difficult to monitor direct results. It is why I would like to see more targeted online advertising to complement this campaign.

I suppose there could be some research done to test brand awareness, but in terms of direct sales of tickets, or an increase in Sky viewing figures it is difficult.

That's not to say it isn't valuable though.

My main issue with the RFL in recent years has been that much of their promotion has been to their existing fanbase, which to company with a limited marketing budget makes sense, as you get a better return, but now may be the time to extend our targeting and it would be good to see websites featuring banners mirroring the trucks. That said, this is a very expensive media, and it would be smart to use this at times like the build uop to magic, CC and Playoffs later rounds.

This is one of the first steps into mass advertising, and for me it needs to be backed up with something different rather than advertising on the RL Group websites only.

Share this post


Link to post
Share on other sites

Had a run up to Middlesborough today and spotted three: Hull FC, Warrington & one I couldn't make out due a)speed & B) shock.

All were on the M62 between Rochdale & Huddersfield. Saw plenty of other Stobbies in either normal livery or plain blue (possibly waiting to be done up for Tesco).

Bit disappointed to only spot them on the 62, but its marketing nonetheless.

Edited by Gerri Monside

Share this post


Link to post
Share on other sites

I go up and down the M1 from Leicester to Northampton everyday and I see Stobart trucks all the time. I nearly crashed a couple of times trying to spot one with anything remotely RL on it. To date I've seen nothing. I'm not sure of the value of this sponsorship if it's not going to be truly nationwide. I've not read all the other posts so maybe people have spotted them all over the place, but I certainly haven't.

Share this post


Link to post
Share on other sites

I go up and down the M1 from Leicester to Northampton everyday and I see Stobart trucks all the time. I nearly crashed a couple of times trying to spot one with anything remotely RL on it. To date I've seen nothing. I'm not sure of the value of this sponsorship if it's not going to be truly nationwide. I've not read all the other posts so maybe people have spotted them all over the place, but I certainly haven't.

So far on this thread:

Liverpool/Manchester section of the M62 - Huddersfield and Salford

Sam Tomkins heading south on the A1 in Nottinghamshire

M25 near Heathrow, Cas tigers

saw one on the way back from Briz (Bristol) yesterday, which was the Cas Lorry.

two on Friday, M62 West Bound nr Birchwood (Warrington)

M60 at the Prestwich junction - that was promoting Hull FC

a Widnes lorry. It was heading westbound as I was heading east on the M62 just on the Pennine border

junction 18-19 I saw a St Helens lorry on the M62, a Bradford lorry followed barely 2 or 3 minutes later.

Leeds and Wigan one on the M62 on the way over to Castleford.

Leigh this afternoon. It was near the m6/m42 junction southbound

one from a distance in the Stobart yard at Newark

the Saints wagon; same time, same place on the M62.

a Catalans one today in the Midlands - it was southbound on the M1 between Junction 28 and Junction 27 at about 4pm.

Old Town, Swindon. I think it was a Widnes one

to the Cotswold for four days seen two one with a Catalan player and one with a castleford player

two were spotted on the M11, Cambridge (Wakefield I think) and in a lay by on the A57 at Worksop (hudds/Crabtree!)

a Saints one earlier today near Worsley on the M60 going towards Trafford Park.

the Huddersfield one this evening at M62/M60 J17

J6 heading south on the M42. To me delight, it was the Saints one

three on m6/m74 on thursday. saints,hullkr and salford. and saw a wakey one a few days earlier on m62.

one parked up at Stobarts depot on the A1 outside Worksop

Group shot of captains again Southbound on M1 at Junction 28 in Derbyshire

Two spotted within 5 minutes of each other at J 21 M62, Milnrow, Catalans going Eastbound and Broncos going West !

Bradford (2), Huddersfield, Leeds, St Helens (2), Widnes, Wigan - J17-J21 of the M62

the Leeds truck outside Milton Keynes in the M1.

Kevin Sinfield crossing the A1 just outside Peterborough

Eorl Crabtree heading down the A1 just outside Colsterworth

Widnes Vikings lorry heading down the A1 just outside Blythe

Castleford one, stuck in traffic, anti-clockwise on the M60 at the Swinton Interchange

saw no less than four on the M6 between Kendal and Beatock. Passed Huddersfield and London, and saw Warrington and Cas

only one branded one going south at Grantham on Sunday - Salford

Salford SLEddie ambling West on the M62 yesterday

Wigan ticked, M62 westbound between J20-J21,

Catalans one, on the M4 just by J17 at Chippenham.

a round trip to Kent on Saturday/Sunday and passed three of the branded trailers

Wigan going southbound on the M18

M62 between Rochdale & Huddersfield - three

Widnes on M65

Share this post


Link to post
Share on other sites

better that we don't see them in the rugby league areas :rolleyes:

The only one I've seen was in Chippenham.

Do think that a sample populated largely by people who live within spitting distance of the M62 might have some kind of bias?

Share this post


Link to post
Share on other sites

I have seen two both near Coventry.

if there are nominally 100 trailers how many would actually be out on the road at any one time? Does any logistics expert know what percentage of time is actually spent by a trailer on the road as against in a depot?

Share this post


Link to post
Share on other sites

I saw 3 (THREE!) last night on the M74 in Scotland. The first one was Widnes (although it looked like their away kit?), the second Catalans and the third was Sam Tomkins flicking the V's.

Share this post


Link to post
Share on other sites

So far on this thread: <snip>

This one's hearsay but on Andy Wilson's current Set of Six is a report of someone seeing two SLEddies (Wigan and Huddersfield) on the A27 between Brighton and Portsmouth.

Edited by Saintslass

Share this post


Link to post
Share on other sites

Saw my first one today - on the M6 near Lancaster. Think it was Salford.

The majority of us seem to be reporting the sightings as being on the other side of the road/motorway. If so, the majority are pointless. We know what we are loking for - and I couldn't even see anything else (due to speed) on the side of the truck like a rugby ball, the name of the sport or team or even the RFL or sky logos. No indication at all.

The value in this deal is when lorries are parked up in service stations, travelling slowly in our towns anmd cities or where you are on the same side of the road where more eyes can see the ads for longer. So jury's still out on this one.

Share this post


Link to post
Share on other sites
The majority of us seem to be reporting the sightings as being on the other side of the road/motorway.
That was bound to happen, it's pure statistics.

Share this post


Link to post
Share on other sites

That was bound to happen, it's pure statistics.

If they all turn round though, we'll be sorted.

Share this post


Link to post
Share on other sites

The value in this deal is when lorries are parked up in service stations, travelling slowly in our towns anmd cities or where you are on the same side of the road where more eyes can see the ads for longer. So jury's still out on this one.

Also, the jury's out 'til the full complement of SL trailers are on the roads.

Share this post


Link to post
Share on other sites

That was bound to happen, it's pure statistics.

It's applied statistics.

Share this post


Link to post
Share on other sites

For half term we drove up to Cairngorms for the week. All in all did over 1,000 miles. We saw 2 trucks, the Bulls one on east bound m62 at Brighouse jct as we were heading off. Then when we were coming back 6 days later saw the Salford one heading north on the m6 near Shap. That was it.

Share this post


Link to post
Share on other sites

Did some people think that every single vehicle across Europe would be SL branded.

Some of the comments on here are my favourite posts yet and really show the negativity/cluelesness of certain fans.

Btw, i havent seen any, but if i had theyd have been going the wrong way, and too fast, and the glare off the sun would have hurt my eyes.

This sponsorship is a farce!

Share this post


Link to post
Share on other sites

Did some people think that every single vehicle across Europe would be SL branded.

Some of the comments on here are my favourite posts yet and really show the negativity/cluelesness of certain fans.

Btw, i havent seen any, but if i had theyd have been going the wrong way, and too fast, and the glare off the sun would have hurt my eyes.

This sponsorship is a farce!

I'd expect them to at least have Superleague coloured flashing lights, and be ramming other sports related freight carrying transport off the road and gain Superleague motorway dominance that we deserve.

Get with the program dude. OMG

Share this post


Link to post
Share on other sites

I popped my Stobart cherry last night!

On our way back to Leeds after the York v Swinton game, we saw the Sam Tomkins truck on the a64 pulling into Murton lorry park at the Livestock center.

:biggrin:

Share this post


Link to post
Share on other sites

I'd expect them to at least have Superleague coloured flashing lights, and be ramming other sports related freight carrying transport off the road and gain Superleague motorway dominance that we deserve.

Get with the program dude. OMG

:biggrin:

Share this post


Link to post
Share on other sites

Saw my second one yesterday stuck in traffic leaving Bristol on M32. Player in red scoring a try, couldn't work out who it was. Previous one was 2 weeks back on M5 near Shroud, London Broncos one.

Share this post


Link to post
Share on other sites

Wigan again on the M1 as I was going to Sheffield this afternoon, but this was not long after the M62 junction. Northbound.

Share this post


Link to post
Share on other sites

Still haven't seen one.Last week I went to Sheffield, Leeds/Bradford, Blackburn, Stockport and Scarborough. Saw plenty of Stobart trucks, but not one with any reference to RL on it.

Share this post


Link to post
Share on other sites

I have looked outside my window for literally minutes at a time and never seen one.

Heads must roll at Red Hall for this farce.

It's an outrage.

Etc etc.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!


Register a new account

Sign in

Already have an account? Sign in here.


Sign In Now
Sign in to follow this  
Followers 0

  • Recently Browsing   0 members

    No registered users viewing this page.



League Express - Mon 24th July 2017

Rugby League World - August 2017