Archived

This topic is now archived and is closed to further replies.

Dave T

RLWC 2013 - Success?

89 posts in this topic

The only thing that would bring anything like success would be a competitive England.

I've never made any secret about my unease when it comes to the RLWC. I don't care what anybody says, the 2000WC was one of the lowest points the sport has seen in my lifetime and it wasn't all to do with the weather. The sport put itself out there to be nigh on humiliated on the national stage. I'm far from convinced that we aren't making many of the same mistakes this time and the sad reality is that international RL has a lower profile than it did then. We've just got off the back of a tournament that showed on national TV just how much further England are than the nations vying for 4th place.

The Australian version was a modest success and was enjoyable. However, this was helped by the fact that ex-pats of nations like Fiji, Tonga and Samoa as well as a decent following from England was able to add colour to the event. In England, barring a tiny smattering of Australians and Kiwis, the spectators will almost all be English. There is also the issue of heritage players. The distance of Australia took the focus (in this country) off the make up of the Irish and Scottish squads. It will almost certainly be high on the agenda again, bringing ridicule on the tournament.

I hope it works but a lot depends on the competitiveness of the games and how many people they can get through the gates. If we see a repeat of the 2000WC then I think it will be counterproductive to the progress of the sport.

Share this post


Link to post
Share on other sites

I would throw a couple of other matters into the mix:

- we should do all we can to move the press from their default hostility mode to neutral. We won't win over the Establishment for obvious reasons, but it would be great to have our game covered with some respect;

- it is vital that the players enjoy it and feel as if they are part of something special.

I don't understand why the Murdoch newspapers don't give our game more sysmpathetic and larger coverage. After all the man owns Fox Sports and a big chunk of Sky.

We should exploit the BBC sport being in Salford with string of releases and interview opportunites by making teams and officials available. I think the RLWC offices are in fact in Salford so they are probably planning on that.

If we cannot get the national media on board we should try a local approach e.g try some type of mass approach to the South West media involving the Gloucester Old Gold, the Bristol sonics, the Devon league, local schools teams and the World Cup game at Bristol focusing on the growth of RL in their area.

An interest piece on the Fijian connection to Rochdale with a focus on the World Cup game and the Hornets connection to the establishment of a Fijian prescence in the town wih scenes of mills blended with palm fringed beaches to show the huge contrasts involved in this anomaly.

An approach to Welsh media outlets focussing on the Wales Games in the Cup but mentioning the two Welsh CC teams, the success of Welsh schools in the powergen competiton, pieces showing footage of Wales previous successes in the WC mentioning the defeat of Samoa before a full house at Swansea and their gallant semi final performances with interviews with Davies, Devereux, Anthony Sullivan etc.

The Irish media around Limerick should also be targeted with features on RL in Ireland and maybe Brian Carney using his blarney to promote the event.

There are many more scenarios that could be conjured up to appeal to local media interest stories. We should flood the locals in the heartlands with information.

To make the players feel a part of it they should be used in interviews and articles to support these local initiatives

Share this post


Link to post
Share on other sites

Every county bar Herefordshire*!

*Or Hampshire, can't remember which

Herefordshire, Rutland, Staffordshire, Hampshire to name a selection......

Share this post


Link to post
Share on other sites

Southampton isn't part of Hampshire, its part of the City of Southampton.

that's splitting hairs somewhat! Just because it's not under the jurisdiction of the county council doesnt mean it's not in Hampshire.

Most town's of any size these days are unitary authorities - it doesnt mean that, for example,Blackburn isnt in Lancashire,Derby isnt in Derbyshire,Reading isnt in Berkshire and York isnt in Yorkshire!

Share this post


Link to post
Share on other sites

The only thing that would bring anything like success would be a competitive England.

I've never made any secret about my unease when it comes to the RLWC. I don't care what anybody says, the 2000WC was one of the lowest points the sport has seen in my lifetime and it wasn't all to do with the weather. The sport put itself out there to be nigh on humiliated on the national stage. I'm far from convinced that we aren't making many of the same mistakes this time and the sad reality is that international RL has a lower profile than it did then. We've just got off the back of a tournament that showed on national TV just how much further England are than the nations vying for 4th place.

The Australian version was a modest success and was enjoyable. However, this was helped by the fact that ex-pats of nations like Fiji, Tonga and Samoa as well as a decent following from England was able to add colour to the event. In England, barring a tiny smattering of Australians and Kiwis, the spectators will almost all be English. There is also the issue of heritage players. The distance of Australia took the focus (in this country) off the make up of the Irish and Scottish squads. It will almost certainly be high on the agenda again, bringing ridicule on the tournament.

I hope it works but a lot depends on the competitiveness of the games and how many people they can get through the gates. If we see a repeat of the 2000WC then I think it will be counterproductive to the progress of the sport.

I share some of your concerns, however the preparation for this WC and the 2000 one are on different planets. It was all hot air and promises then whilst now it is deeds. Like the Cup tour going to Downing St etc....all this sort of thing was promised in 2000 but never seemed to happen. It was all claims about this record sponsorship or something that never turned out that way. I remember following the diary in TRL (print version) and thinking it was going to very great. There's no guarantees that this one will be a huge success of course but it does seem better already.

International profile was about akin to today in reality. I think you're forgetting the venom directed at it way before a ball had even been kicked. This wasn't some era when RL was held in high esteem by the media, they were sticking the boot in.

Share this post


Link to post
Share on other sites

that's splitting hairs somewhat! Just because it's not under the jurisdiction of the county council doesnt mean it's not in Hampshire.

Most town's of any size these days are unitary authorities - it doesnt mean that, for example,Blackburn isnt in Lancashire,Derby isnt in Derbyshire,Reading isnt in Berkshire and York isnt in Yorkshire!

Not splitting hairs, its a fact. Our ceremonial counties mean far less these days as in previous decades.

Share this post


Link to post
Share on other sites

Southampton isn't part of Hampshire, its part of the City of Southampton.

You are quite correct, politically Southampton and Hampshire are no longer the same, Southampton is a Unitary Authority however the point made was that Rugby League is played nearby wherever you live in the country. I live in Romsey, just outside Southampton (although we prefer to say just outside Winchester as it makes the houses worth more) and have played for the Spitfires as they are only about a ten minute drive from here. That's nearby by any definition.

Share this post


Link to post
Share on other sites

Profile of the international game before 2000 WC was way lower than now. Jason Robinson had just jacked it in and gone to union, which showed his regard for the World Cup. Can you imagine Sam Tomkins deciding that he can't be bothered with the world cup next year?

This autumn we've just had England, France & Wales live on the BBC on a weekend afternoon for 4 weeks, we've had big articles in the nationals about England players and top personalities from other sports are regularly linked to the game in a positive way.

Share this post


Link to post
Share on other sites

I still think top priority should be getting Rugby League season ticket holders into matches.

How many people in the UK are RL Season Ticket holders?? 60-80,000?? More?

Getting all of them to go to just THREE matches already gives you 210,000.

I am not a season ticket holder but have already booked 3 matches.

Share this post


Link to post
Share on other sites

real success for me (apart from good crowds,good media coverage and England doing well) would be for the penny to drop in Australia that international RL could be fantastic for the health of the sport and for them to give it some serious backing. That and sort out the ridiculous State of Origin qualification criteria. On top of those Aussie bludgers, and related to it all, the positive development of the international game in the likes of Fiji,Samoa & Tonga would also be a great shot in the arm for the sport.

Think I've covered all my wish list there!

My wish list is simple.

England to win a major tournament.

England to play as good as they build themselves up to be.

Australia to get a real contest from England rather than the one they usually get, you know how Oz usually feel.... think of the recent games against Wales and France.

Share this post


Link to post
Share on other sites

I stopped reading when you said 45k at the final. The 2000 final got 45k FFS.

Whats your point? If England fail to get there we will have the same challenges.

The post also said that was lower estimates.

Share this post


Link to post
Share on other sites

My wish is that Rugby League fans attend in numbers that match the attendances at the Rugby Union Internationals (which is an inferior game.).

And since Wales will not win i will give my full support to England.

Share this post


Link to post
Share on other sites

1 Good attendances and atmospheres

2 A good number of close competitive games

3 Raised profile of the game to sports fans generally and to the media

4 New fans and players attracted to the game

5 All games to be covered by a free to air broadcaster, not necessarily all on the BBC: as Channel 4 got a lot of plaundits for its Paralympics coverage and might be interested in another high impact sport similar to wheelchair rugby

6 On the field success for nations with large populations, that love sport and have many media outlets, realistically that means England, France, USA and Italy

7 The matches being broadcast to non- playing nations or nations where development has recently started

8 The international game in general and the World Cup in particular to be seen as the pinnacle of the game. For me personally I cannot get excited about two East coast states playing a series amongst themselves

9 That names such as Tomkins, Slater, Marshall start being talked about in the way say that we discussed Laura Trott and David Weir this summer

10 The engraver starting to write ENG on the trophy

Share this post


Link to post
Share on other sites

I still think top priority should be getting Rugby League season ticket holders into matches.

I don't think that is a priority at all. RLWC 2013 should be about attracting a new audience to watch international rugby league. We can't build international league up to a good level on the back of existing season ticket holders. We need to expand the audience, not keep going to the same people more often. One of the things Richard Lewis identified early on was the huge potential to grow the international game - think how many people go and watch an international union match, but have never been to a club game, or those who went to the Olympics to watch a sport they had never seen live before and are unlikely to ever see again.

Once we turn the international game into an event, then existing rugby league fans (who already enjoy the game) will jump on the bandwagon and make it even bigger. We need to be able to get to the situation where we know we can half-fill big stadia for our big events with people who want to watch big league "events", the other half we can sell to existing league fans, not only selling out the stadia, but also creating a demand for the tickets, so we get sell-outs for our big events some time before the day of the match.

Share this post


Link to post
Share on other sites

Whats your point? If England fail to get there we will have the same challenges.

The post also said that was lower estimates.

They already announced there was a big demand for the final. I think the present approach is spot on. Sell out the final before the finalists are even known. If we got 45,000 in 2000 for an Aus v NZ final, then, given the more professional approach this time around, we should at least get 60,000 in advance, and then, if England do manage to make it, a sell out should be assured.

. England should get to the semis for certain so that should produce a big crowd for a double header involving England, Aus, NZ and a mystery guest.

The opening ceremony, plus Eng v Aus, plus Wales at home at the popular millenium venue should also draw a decent crowd.

I think the home games for France will sell out. They did very well in the 2000 WC for attendances and recent home games in their heartlands against Wales last year, I think, attracted good crowds.

The two games in Cumberland might not do too well although the fans up there get starved of representative games so myou never know, especially if Town are going well.

Overall, I am quite optomistic that this tournament could be a great success. I hope so because it could have a huge impact on TV contracts and growth of the game nationwide in the immediate future following the competition.

I think the Rochdale game will draw well.

The recent attendance for the England game in Hull bodes well for those fixtures.

The games in the heartlands involving England, NZ, Aus and the Pacific Island nations should get good attendances. The islanders are popular attractions.

The game in Ireland is iffy. I think if we get 10,000 that will be excellent but maybe not. The actual game will also be a slaughter for the home team which will not help RL in Ireland going forward.

Share this post


Link to post
Share on other sites

TV for the 2013 RLWC is being done by IMG, the same group who help on-sell the 08 tournament, and also sell the RUWC, Cricket World Cup and so on, so the tournament should get some decent exposure and some decent revenue from this, particularly from markets like Australia and New Zealand.

The one really encouraging thing about how the RFL & RLIF have approached this World Cup is they haven't decided to take on all the marketing themselves. As mentioned before Capital Consulting is looking after the Wembley double header, and McCann Manchester to assist with the rest of the tournament.

There also seems to be greater co-operation between the leagues. The ARLC already paid and sent for Lockyer and some other staff to help do some publicity work for the tournament, and there is more planned. I hear the NZRL are keen to do some publicity events as well. This type of co-operation is unheard of for previous RLWC's.

Share this post


Link to post
Share on other sites

TV for the 2013 RLWC is being done by IMG, the same group who help on-sell the 08 tournament, and also sell the RUWC, Cricket World Cup and so on, so the tournament should get some decent exposure and some decent revenue from this, particularly from markets like Australia and New Zealand.

The one really encouraging thing about how the RFL & RLIF have approached this World Cup is they haven't decided to take on all the marketing themselves. As mentioned before Capital Consulting is looking after the Wembley double header, and McCann Manchester to assist with the rest of the tournament.

There also seems to be greater co-operation between the leagues. The ARLC already paid and sent for Lockyer and some other staff to help do some publicity work for the tournament, and there is more planned. I hear the NZRL are keen to do some publicity events as well. This type of co-operation is unheard of for previous RLWC's.

The TV deal in Australia will be relatively small.

The time zones will kill any interest and the games will likely be played on delay at 10:30pm / 11:30pm after prime time shows.

Share this post


Link to post
Share on other sites

I got an email from a friend in Bristol last week where he was letting me know he'd just an email from a local community sports thing which was letting him know about the WC next year, in it was an offer for final tickets for £20 so he bought two. It will be the first game of league he has ever attended but said how it seemed a good deal for such a big event and was just letting me know as he knew I liked rugby and so may be interested!

That in itself is a great example of the great work being done. I think the WC so far has been a massive success. I spoke to someone at RFL who said they expected WC Final to be half sold out by Xmas!

My hopes are:

- Eng win and France and Wales to be competitive.

- as many sell-outs as possible, especially the opener, if we can sell that out then I think the rest of the tournament will be fine.

- neutral refs for all games, with clarity on rules before tournament.

- Aus not to make the final!

- free to air coverage

- a big profit to be made that is put back into International RL, including getting the WC lesser teams to have more games, i.e help fund tours for Pac Nations

- hosts of next tournament to be announced before 2013 one starts

- eligibility rules tightened post WC

Share this post


Link to post
Share on other sites

I got an email from a friend in Bristol last week where he was letting me know he'd just an email from a local community sports thing which was letting him know about the WC next year, in it was an offer for final tickets for £20 so he bought two. It will be the first game of league he has ever attended but said how it seemed a good deal for such a big event and was just letting me know as he knew I liked rugby and so may be interested!

That in itself is a great example of the great work being done. I think the WC so far has been a massive success. I spoke to someone at RFL who said they expected WC Final to be half sold out by Xmas!

My hopes are:

- Eng win and France and Wales to be competitive.

- as many sell-outs as possible, especially the opener, if we can sell that out then I think the rest of the tournament will be fine.

- neutral refs for all games, with clarity on rules before tournament.

- Aus not to make the final!

- free to air coverage

- a big profit to be made that is put back into International RL, including getting the WC lesser teams to have more games, i.e help fund tours for Pac Nations

- hosts of next tournament to be announced before 2013 one starts

- eligibility rules tightened post WC

You don't want much then!! :D

Share this post


Link to post
Share on other sites

They already announced there was a big demand for the final. I think the present approach is spot on. Sell out the final before the finalists are even known. If we got 45,000 in 2000 for an Aus v NZ final, then, given the more professional approach this time around, we should at least get 60,000 in advance, and then, if England do manage to make it, a sell out should be assured.

My point to EH is that just because last time we got 45k doesnt mean we will suddenly get more this time. We got 66k the time before and 73k before that so his point was flawed.

My prediction was that 45k should be easily achievable as a base figure and then additional factors like england playing well, effective marketing and interest from new and lapsed fans should help this game achieve 60k plus.

One thing we shouldnt underestimate is the lazy and negative attitude towards international RL from rl fans. No crowd should be taken for granted, and i genuinely believe that every number will need to be worked for.

I am very optimistic and have bought some tickets, but this weekend I am in Warrington visiting family, and despite many of them being season ticket holders most of them are 'meh' about the WC and will just decide at the time. I was hoping to buy them tickets for Christmas!

We have had a great start, but the reality is that the 50k tickets sold so far could easily have gone to the staunch international rl fans - and we know that there arent enough of us around to fill every ground.

Share this post


Link to post
Share on other sites

Neutral refs is a big issue. Ideal world great, but there aren't enough high quality non-English or Aussie refs. Our coaches and press tend to just get on with it, but the Aussies constantly go on about refs, so it's always an issue, until they get the ref they want.

Although as it takes two Aussies to ref a match, when it only takes one Englishman, I'm not quite sure where they're coming from. :rolleyes:

Share this post


Link to post
Share on other sites

  • Recently Browsing   0 members

    No registered users viewing this page.



Rugby League World - April 2017

League Express - Mon 10th April 2017