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burnleywelsh

World Cup marketing

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On my way home from work this evening, saw a nice big sign underneath the 'welcome to Calderdale ' one, advertising the Tonga v Italy game in Halifax. Great to see some advance marketing. Are people starting to get their act together? The sign was well away from Halifax. It was on the Littleborough to Todmorden road, so they're spreading the news around the borough.

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I know Halifax RLFC and Calderdale Council are working together on the WC. The council have been awful in the past and not really helped the Club or the game in general. One Councillor has history of rubbishing Halifax RLFC and the Shay in the press. But its good to see the council have got on board with the WC and are promoting it in various ways. I dont know if the RFL / RLIF have maybe asked the council or payed for the promotion. But if so then its good work. If not then least the game hasnt paid for it!

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Wasn't things like this part of the bidding process, when places (not clubs) put in a bid to host the games they had to have a marketing strategy to build up interest as part of it.

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Wasn't things like this part of the bidding process, when places (not clubs) put in a bid to host the games they had to have a marketing strategy to build up interest as part of it.

I agree with you there. The host city bidding concept seems to have proved a success as the various stakeholders are working in their immediate vicinities on localised marketing and promotional ideas as this one leaving the national marketing to the World Cup organising operation.

I think Rochdale are another host city venue who have done some good promotional work also. Let's hope the other venues follow suit.

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