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boxhead

Sponsors

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boxhead    158

I may have missed the thread somewhere.

With the start of 2013 here already, who is the Major sponsor of Super League and who is Sponsoring this years World Cup?

The more exposure these companies get the better return for their investment.

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Mrbus    16

it's of more importance and interest than a few cables being nicked from an ageing Rugby League ground.

not really, when its been covered plenty of times that the current deal with stobart hasn't finished. Do you really think stobart were happy to walk away from a deal that gave them great coverage for very little cost?

What's more worrying is the silent on the other sponsorships of the rest of the comps.

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a.n Other    10

reply to it then and put me on ignore you boring twerp

Why would I put you on ignore? You might have some valid points. You might not either, but that's a forum for you.

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Gav Wilson    502

not really, when its been covered plenty of times that the current deal with stobart hasn't finished. Do you really think stobart were happy to walk away from a deal that gave them great coverage for very little cost?

What's more worrying is the silent on the other sponsorships of the rest of the comps.

The Stobart deal ended at about 8pm on October 6th.

The (very experienced) new Commercial manager is working on it. All of them.

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boxhead    158

not really, when its been covered plenty of times that the current deal with stobart hasn't finished. Do you really think stobart were happy to walk away from a deal that gave them great coverage for very little cost?

What's more worrying is the silent on the other sponsorships of the rest of the comps.

The Stobarts deal would have to be the worst deal in living memory, my kids local School could cut a deal like that without raising a sweat.

Stobarts appear to believe their commitment to decal a few Trailers to be done.

Stobart Group Ends Super League Sponsorship

Stobart Group will end its title sponsorship of rugby Super League at the end of the 2012 season.

http://www.stobartgroup.co.uk/news/general/super-league-begins-search-for-new-title-sponsor/

A decal like that is worth less than $2,000 Aussie dollars, how many Trailers did they decal?

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brooza    387

The Stobart deal ended at about 8pm on October 6th.

The (very experienced) new Commercial manager is working on it. All of them.

And with that post, all that needs to be said (that isn't just a repeat of the same threads every couple of weeks) has been said

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boxhead    158

Was this said? it was suppose to be a 3 year deal...

"The Rugby Football League are today celebrating a three-year sponsorship deal with the Stobart Group they believe could be worth up to £2.5million a year.

100 trailers decaled at a cost of say 200-300k equates to a 2.5million dollar deal? how does that work?

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a.n Other    10

Was this said? it was suppose to be a 3 year deal...

"The Rugby Football League are today celebrating a three-year sponsorship deal with the Stobart Group they believe could be worth up to £2.5million a year.

100 trailers decaled at a cost of say 200-300k equates to a 2.5million dollar deal? how does that work?

If I recall they based the overall value on equivalent advertising costs etc not just in the cost of painting the trailers.

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Gav Wilson    502

The Stobart deal is over. It's gone, finished, in the past. It was worth a shot to try something different but unfortunately it didn't work out.

Please move on.

The (very experienced) new Commercial manager is working on new deals for all competitions. Let him get on with his job.

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Dave T    5,092

Was this said? it was suppose to be a 3 year deal...

"The Rugby Football League are today celebrating a three-year sponsorship deal with the Stobart Group they believe could be worth up to £2.5million a year.

100 trailers decaled at a cost of say 200-300k equates to a 2.5million dollar deal? how does that work?

Because the trailers are not just there to look pretty. They are moving billboards.

There are naturally disagreements around the effectiveness of this kind of advertising, but it definitely has a relatively high value. The company I work for will be using this kind of advertising this year - I don;t know too much about it tbh, but will be interested to see the budgets and expected returns.

Look at it this way:

100 trucks.

x 52 weeks

= 5200

If you use a starting point of £1m as the value, this means that it is costing £192 per truck per week. That is nothing and you'd struggle to get any kind of reasonable ads for £192. That would be swallowed up in minutes in digital advertising.

You then of course have creative and implementation costs, we can assume that Stobart paid for this.

The deal absolutely had a value, probably really quite high in marketing terms. Whether it was the right thing to do is a completely different discussion, but it wouldn't be unreasonable to expect to have to be paying well over £1m if you wanted to go with a full annual campaign like this.

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it's of more importance and interest than a few cables being nicked from an ageing Rugby League ground.

congratulations on your appointment.

how do you see your new role as arbiter of what isn't and is important to people on the TRL forum developing?

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The Parksider    1,051

Because the trailers are not just there to look pretty. They are moving billboards.

There are naturally disagreements around the effectiveness of this kind of advertising, but it definitely has a relatively high value. The company I work for will be using this kind of advertising this year - I don;t know too much about it tbh, but will be interested to see the budgets and expected returns.

Look at it this way:

100 trucks.

x 52 weeks

= 5200

If you use a starting point of £1m as the value, this means that it is costing £192 per truck per week. That is nothing and you'd struggle to get any kind of reasonable ads for £192. That would be swallowed up in minutes in digital advertising.

You then of course have creative and implementation costs, we can assume that Stobart paid for this.

The deal absolutely had a value, probably really quite high in marketing terms. Whether it was the right thing to do is a completely different discussion, but it wouldn't be unreasonable to expect to have to be paying well over £1m if you wanted to go with a full annual campaign like this.

That was a very informative post indeed. I see the point.

There's me being told the naming rights had been given away for nowt.

Good swap?

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Dave T    5,092

That was a very informative post indeed. I see the point.

There's me being told the naming rights had been given away for nowt.

Good swap?

I think the major issue with this kind of marketing is that it needed to be part of a major campaign, which would have needed more investment. Trucks on their own wouldn;t really work. Had they used the Extraordinary Rugby creative on the trucks, and then tactically used TV, Press, Digital etc with a consistent creative it could have worked well.

It's a little like selling Title sponsorship to ITV for a year based on three week's worth of TV ads. This may be worth over a million, but it's not an effective marketing campaign, so whilst it has a monetary value, it isn;t necessarily the best value for the sport.

Worth a go - but not brilliantly executed - and the negativity around the deal from the fans and media will not have helped in the slightest.

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boxhead    158

Because the trailers are not just there to look pretty. They are moving billboards.

There are naturally disagreements around the effectiveness of this kind of advertising, but it definitely has a relatively high value. The company I work for will be using this kind of advertising this year - I don;t know too much about it tbh, but will be interested to see the budgets and expected returns.

Look at it this way:

100 trucks.

x 52 weeks

= 5200

If you use a starting point of £1m as the value, this means that it is costing £192 per truck per week. That is nothing and you'd struggle to get any kind of reasonable ads for £192. That would be swallowed up in minutes in digital advertising.

You then of course have creative and implementation costs, we can assume that Stobart paid for this.

The deal absolutely had a value, probably really quite high in marketing terms. Whether it was the right thing to do is a completely different discussion, but it wouldn't be unreasonable to expect to have to be paying well over £1m if you wanted to go with a full annual campaign like this.

I understand that Dave, I just don't believe those moving billboards add up to much in relation to promoting a sporting code.

I am in the Transport Industry and the majority of people I deal with have either their own name or a clean skin Trailer, if those moving billboards were that attractive why are they not sign written with a product for a price? and have marketing companies taking advantage of an "opportunity"

Because they are not worth much at all as a promotional vehicle.

My company paid in contra for a few Vans to be painted up with our name, it was a waste of time and we walked away from it.

We sponsored a race car recently, ROI? nothing, other that taking a few punters out for a day and getting them on the ######, it just did not work for our type of product.

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Dave T    5,092

I understand that Dave, I just don't believe those moving billboards add up to much in relation to promoting a sporting code.

I am in the Transport Industry and the majority of people I deal with have either their own name or a clean skin Trailer, if those moving billboards were that attractive why are they not sign written with a product for a price? and have marketing companies taking advantage of an "opportunity"

Because they are not worth much at all as a promotional vehicle.

My company paid in contra for a few Vans to be painted up with our name, it was a waste of time and we walked away from it.

We sponsored a race car recently, ROI? nothing, other that taking a few punters out for a day and getting them on the ######, it just did not work for our type of product.

I do agree that 100 trucks on their own are probably worth very little to the sport of RL, my point was that they do have a real world value though.

Probably one of the main reasons that these trucks are not all sold as adverts is as you say, many of the trucks are being used to advertise the companies that own/source them.

Driving up the motorway you will see Asda, Sainsburys, Tesco, McDonalds, M&S etc. They use this space themselves.

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Futtocks    5,852

You need to remember that the alternative to the Stobart deal was a derisory one-off payment from a betting company. There wasn't much of a choice to make, and fans would have been dissatisfied with either.

Personally, I believe the Stobart deal was the better of the two overall, but that doesn't make it great.

Rugby League isn't chasing the vast amounts that Football, F1, Golf, Tennis etc. would be looking for - let's hope the guy trying to make the deals has used his contacts and gets something decent. And that whoever does offer sponsorship never visits this website and reads the inevitable negativity. Ever.

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1976PMJwires    234

You need to remember that the alternative to the Stobart deal was a derisory one-off payment from a betting company. There wasn't much of a choice to make, and fans would have been dissatisfied with either.

Personally, I believe the Stobart deal was the better of the two overall, but that doesn't make it great.

Rugby League isn't chasing the vast amounts that Football, F1, Golf, Tennis etc. would be looking for - let's hope the guy trying to make the deals has used his contacts and gets something decent. And that whoever does offer sponsorship never visits this website and reads the inevitable negativity. Ever.

Good post

The fact is the major sponsors don't value our game the same value we give it.

We're years behind union and if we get a mega buck offer what will happen??

Salary cap increased?

Rich clubs get richer and the poor ones go bust??

At present most, clubs can't sustain the current cap. Would they gamble on the increase in a bigger sponsorship deals to compete with the clubs who have finances in place and who are already very self sufficient.

A bigger sponsorship deal IMHO would be the death of league!

We need to understand our game is very stagnant!!

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Dave T    5,092

Good post

The fact is the major sponsors don't value our game the same value we give it.

We're years behind union and if we get a mega buck offer what will happen??

Salary cap increased?

Rich clubs get richer and the poor ones go bust??

At present most, clubs can't sustain the current cap. Would they gamble on the increase in a bigger sponsorship deals to compete with the clubs who have finances in place and who are already very self sufficient.

A bigger sponsorship deal IMHO would be the death of league!

We need to understand our game is very stagnet !!

I'm not sure your post adds up Paul.

A bigger sponsorship deal would still only give clubs an additional £70-80k per year (maybe £100k if we attract a record deal) - that won't have many scrambling for a higher salary cap.

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