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boxhead

Sponsors

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Well Co-Op would be a logical company to approach for expanded sponsorship. Already involved in the sport, a household name across the nation, based in the north, with a range of activities including a financial services arm which is expanding significantly its retail banking division.

Rumour has it that they might be the new sponsor of Super League.

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Rumour has it that they might be the new sponsor of Super League.

Hope so, I already give up part of my "divvi" to commnunity sports because some of it goes to Rugby

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Why does it stink? It makes absolutely no difference whatsoever.

Because a sponsor is willing to sponsor union on Sky but not a sport with a bigger viewing audience i.e. they want it for free.

As I also pointed out it makes absolutely no difference to the money we as a sport get or to the viewer who will never notice.

I just wish sponsors were falling over themselves to sponsor it on Sky; it would make our bargaining position so very much stronger.

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I've read that the challenge cup has a sponsor and the announcement is imminent - fantastic :)

However, the news I received last night really ticked me off. As far as I understand, we are still to announce sponsorship deals for the WC2013, the SL and the Championships - what I don't understand is the Sky sponsorship for SL. Excuse my ignorance, but is that two separate deals i.e. the RFL will get a sponsor for SL and Sky will have their own for TV advertising. Call me thick for not knowing, I've heard worse -_-

Anyway, I was told that (allegedly-get that in just in case) Sky have been offering a BOGOF with SL - sponsor their union coverage and the RL comes free. I can comes to terms with the fact that the economic climate makes it tougher than ever. I can come to terms with having to package us with other deals...but the bit that sticks in my craw is bandying us about free and with union

Sky have been struggling to find a sponsor for F1 since Santander pulled out after 1 year.

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Because a sponsor is willing to sponsor union on Sky but not a sport with a bigger viewing audience i.e. they want it for free.

As I also pointed out it makes absolutely no difference to the money we as a sport get or to the viewer who will never notice.

I just wish sponsors were falling over themselves to sponsor it on Sky; it would make our bargaining position so very much stronger.

Problem is its not all about figures its about who those figures are made up of and are they your target audience ..

yep it would be great to have sponsors falling over themselves but i dont think that is happening to many sports to be honest..

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Problem is its not all about figures its about who those figures are made up of and are they your target audience ..

And how big a sport's media profile makes that sport look, regardless of figures. Sponsors are human, and can be swayed by the newspapers they read.

By that particular measure, Rugby League barely exists.

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RFL `Forced Into a Corner` in Sponsorship Chase

In Todays Edition of Running Rugby Magazine

Just two weeks to go before the start of the rugby league season and the identity of the new sponsors of the Super Leagueand Challenge Cup have still to be revealed.

Running Rugby understands that theRugby Football League (RFL) will make some form of announcement within the next week but the continuing uncertainty so close to the start of the season is leading to questions being asked about their sponsorship strategy.

It’s six months since it was made known that the Super League agreement with the Stobart Group (the haulage company was given title sponsorship status without paying a penny in return because it offered free exposure on its fleet of trucks) would finish after just one season but we are no closer to finding out which entity will take over the branding.

Potential riches from betting giant Betfair were passed over a year ago in what has become widely regarded as a strategic error which would appear to have had a knock-on effect on subsequent negotiations. A source has told Running Rugby that companies who have seen the RFL settle for a non-monetised deal are unwilling to commit to the kind of sums the governing body is chasing and therefore potential sponsors are stretching talks closer and closer to deadline.

Engage Mutual Assurance, who backed the Super League for seven seasons, were reported to have paid over one million pounds per season when their deal concluded in 2011.

“When a company and a rights-holder enter into negotiations for a sponsorship deal they both need to ask themselves where would the partnership fit into their values and mission statements. Quite apart from the structure of the deal, Stobart was never really a good fit for rugby league,” an industry insider told Running Rugby.

“Normally sponsorship deals are sorted out well in advance of the new financial year so companies know the commitment they are making not just for that year but usually for a three-year programme. January/February is really a bit late. There is sometimes a window just before March if companies are looking for tax relief but it doesn’t happen very often.”

Engage were the longest-running sponsors of Super League, with their predecessors being Stones Bitter (1996-97), JJB Sports (1998-99) andTetley’s Bitter (2000-2005).

We are also still waiting for news on sponsorships for the Challenge Cup – plus partnerships for the forthcoming World Cup.

Rugby League’s family-friendly image, fast-paced action, community values and TV exposure, with deals running through to 2016 with both BSKyB and theBBC, would appear to be trump cards to put on the negotiating table but no agreement has been found.

James Mercer, the RFL’s commercial director who joined the organisation in April, told Running Rugby in October that there is “lots of interest from a lot of different brands” and that there would be “a string of announcements to make before the end of the year (2012).”

It appears that companies are pushing the RFL to the brink before reaching any agreement.

The industry insider added: “There will be a lot of tough questions asked: `What do we get out of it? Will any deal be of a high enough profile? What kind of kudos would we gain from it? What is the right level of expenditure?` The RFL seems to have been pushed into a corner.

“Companies will be doing their research not into what rugby league can do for them, but how their involvement would impact on their business. In a recession it would be a tough deal to crack.”

Sponsor-less major sporting properties are few and far between, and normally they are left without a title backer for a firm strategic reason. Wimbledon, The Open and Royal Ascot do so because their brand heritage is so strong and there is a feeling that a lack of a title sponsor keeps the events `special`. At a push, the RFL could get away with this for the Challenge Cup – undoubtedly the most historic British club competition in either code – with its Wembley final covered on terrestrial television by the BBC providing a valuable point of difference.

Football’s UEFA Champions League has a small family of partners who are said to provide many more millions than would be forthcoming from one over-arching sponsor. This is a view that the RFL could take for Super League if no agreement can be found with a single sponsor, and it is the strategy being aimed at for the World Cup.

The RFL could cut and run without a title sponsor but, aside from the lack of finance, the perceived view from the outside of a competition unable to tie down a major brand name would seem to be a backward step.

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It was at that point I stopped reading.

I wish I had - the rest of article is no better. In fact, it's a bit like the average doom-monger's post on TRL.

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I wish I had - the rest of article is no better. In fact, it's a bit like the average doom-monger's post on TRL.

Indeed. I only thought it was missing ONE THING!!!!!

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Very funny Gav:)Word is.SL no title sponsor but RFL/secondary deals with Food/HeinzMens grooming/BrutBingo/No idea whoSoft drink/Iron BruCCAn offer on the table from a brewery but cash money would work out at around 50% of what is was before maybe JOHN SMITHWCNothing yet but Probitz made an offer to be a partner (£500K) but were turned down

New guys seems to be working hard and doing his best but is very much hampered by the STOBART deal.

CM

Love him or loath him you can't argue that not having a title sponsor 2 weeks before the start of the league is simply shocking

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Get the NRL to sponsor it and rename SL to the 'Pity the Poms Cup'.

They can send over all of the players not good enough for the QLD Cup, NSW Cup and NRL U20's Cup.

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Get the NRL to sponsor it and rename SL to the 'Pity the Poms Cup'.

They can send over all of the players not good enough for the QLD Cup, NSW Cup and NRL U20's Cup.

Bit harsh Mate.

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Canetman strikes again.He's been told by a very important,influential friend,whilst on his yacht,but isn't allowed to say who.

Too busy lining up their bid for Salford Kingston Vikings. FACT.

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Canetman strikes again.He's been told by a very important,influential friend,whilst on his yacht,but isn't allowed to say who.

careful, youre messing with a protected species. Criticism not allowed, a mod will be along in a minute to slap your hands

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Get the NRL to sponsor it and rename SL to the 'Pity the Poms Cup'.

They can send over all of the players not good enough for the QLD Cup, NSW Cup and NRL U20's Cup.

shockingly that's quite funny. Mind you watching the Aussies messing up against the Sri Lankans makes it all better! Oops dropsies! Can't wait for the ashes

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shockingly that's quite funny. Mind you watching the Aussies messing up against the Sri Lankans makes it all better! Oops dropsies! Can't wait for the ashes

Do League fans watch ###### like the Cricket? its barely a sport better than Badminton.

I hate it and could not care less what happens against countries like Pakistan and India and Sri Lanka. Not even sure why anyone plays Pakistan in any sport as they sponsor and support radical groups.

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