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boxhead

Sponsors

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I'm not sure your post adds up Paul.

A bigger sponsorship deal would still only give clubs an additional £70-80k per year (maybe £100k if we attract a record deal) - that won't have many scrambling for a higher salary cap.

Thanks Dave, my brain was thinking in bigger terms, like the union mega buck sponsorships.

Thanks for putting me right, I'll shut up on sponsorship deals

Long day in the office

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Thanks Dave, my brain was thinking in bigger terms, like the union mega buck sponsorships.

Thanks for putting me right, I'll shut up on sponsorship deals

Long day in the office

I think the only deal which would see us increasing wages would be a massive increase in TV revenues, and tbh the clubs have been quite restrained in keeping the salary cap at a reasonable level.

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You need to remember that the alternative to the Stobart deal was a derisory one-off payment from a betting company. There wasn't much of a choice to make, and fans would have been dissatisfied with either.

Exactly. Considering the alternative, it was worth trying something different

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The fact is the major sponsors don't value our game the same value we give it.

The problem is, Paul, that they do.

You only have to look at some of the 'I'm not doing this because of them' threads on this board to see how much too many fans value our game.

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I think the only deal which would see us increasing wages would be a massive increase in TV revenues, and tbh the clubs have been quite restrained in keeping the salary cap at a reasonable level.

100% agree and again thanks for pointing out my schoolboy error.

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When the new blokes sorted out the big stuff, please can I request an official Super League beer, Dominos pizza and bottle of red, then when I settle down for a Friday night game I can tell the mrs's I'm just showing my support for the game?

Be a great way to extract a few more quid out of the growing number of arm chair fans, couple it with a virtual programme and the cash will trickle in!

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Because the trailers are not just there to look pretty. They are moving billboards.

There are naturally disagreements around the effectiveness of this kind of advertising, but it definitely has a relatively high value. The company I work for will be using this kind of advertising this year - I don;t know too much about it tbh, but will be interested to see the budgets and expected returns.

Look at it this way:

100 trucks.

x 52 weeks

= 5200

If you use a starting point of £1m as the value, this means that it is costing £192 per truck per week. That is nothing and you'd struggle to get any kind of reasonable ads for £192. That would be swallowed up in minutes in digital advertising.

You then of course have creative and implementation costs, we can assume that Stobart paid for this.

The deal absolutely had a value, probably really quite high in marketing terms. Whether it was the right thing to do is a completely different discussion, but it wouldn't be unreasonable to expect to have to be paying well over £1m if you wanted to go with a full annual campaign like this.

Thanks. Finally someone found a way of articulating my understanding of the logic of the deal. Evaluating in pure cash terms was always short sighted and I'm hardly the least critical poster of RFL / SL decision making. I absolutely think it was a risk worth taking, even in hindsight, the only weakness being a difficulty in drawing a direct link to how much revenue it brought to the game through the marketing aspect. I suspect it was probably as effective in publicising the game as previous billboard campaigns were and probably not much different in terms of cost.

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The problem is, Paul, that they do.

You only have to look at some of the 'I'm not doing this because of them' threads on this board to see how much too many fans value our game.

Fair point. Happy new year, no bulls cr4p from me this year, scouts honour.

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I understand that Dave, I just don't believe those moving billboards add up to much in relation to promoting a sporting code.

I am in the Transport Industry and the majority of people I deal with have either their own name or a clean skin Trailer, if those moving billboards were that attractive why are they not sign written with a product for a price? and have marketing companies taking advantage of an "opportunity"

Because they are not worth much at all as a promotional vehicle.

My company paid in contra for a few Vans to be painted up with our name, it was a waste of time and we walked away from it.

We sponsored a race car recently, ROI? nothing, other that taking a few punters out for a day and getting them on the ######, it just did not work for our type of product.

The problem is nothing ever works in isolation you have to have campaigns.. Sponsorship is pointless if your name doesnt tell people exactly what you do it is jut a name on a shirt/car/billboard etc.. you need a full campaign around it to help educate until the point that you are in the consciousness of people.. The biggest mistake of people who advertise/market/sponsor is to think that that alone should bring in cash and orders etc.. it doesnt you have to use that and have other forms of marketing/pr/advertising going on around it otherwise it cannot/will not give any benefits.

The negativiy around the Stobart deal coupled with the RFL's inability to use it properly meant that it was completely inefective. It was worth a crack becuase it could have been genious but they didnt do what was needed to be done around the deal to make it work. The "advertising" equivelant of those lorries was massive but they needed to spend money on other forms of PR and marketing to help them have an impact rather than people just driving past them going "look its kevin sinfield" (if your an RL fan) or "what Super League are they talking about and who is that" then not trying to find out becuas ethey are in the car and forget about the irrelevant lorry when they get home (if they are not an RL fan).

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I've read that the challenge cup has a sponsor and the announcement is imminent - fantastic :)

However, the news I received last night really ticked me off. As far as I understand, we are still to announce sponsorship deals for the WC2013, the SL and the Championships - what I don't understand is the Sky sponsorship for SL. Excuse my ignorance, but is that two separate deals i.e. the RFL will get a sponsor for SL and Sky will have their own for TV advertising. Call me thick for not knowing, I've heard worse -_-

Anyway, I was told that (allegedly-get that in just in case) Sky have been offering a BOGOF with SL - sponsor their union coverage and the RL comes free. I can comes to terms with the fact that the economic climate makes it tougher than ever. I can come to terms with having to package us with other deals...but the bit that sticks in my craw is bandying us about free and with union

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I've read that the challenge cup has a sponsor and the announcement is imminent - fantastic :)

However, the news I received last night really ticked me off. As far as I understand, we are still to announce sponsorship deals for the WC2013, the SL and the Championships - what I don't understand is the Sky sponsorship for SL. Excuse my ignorance, but is that two separate deals i.e. the RFL will get a sponsor for SL and Sky will have their own for TV advertising. Call me thick for not knowing, I've heard worse -_-

Anyway, I was told that (allegedly-get that in just in case) Sky have been offering a BOGOF with SL - sponsor their union coverage and the RL comes free. I can comes to terms with the fact that the economic climate makes it tougher than ever. I can come to terms with having to package us with other deals...but the bit that sticks in my craw is bandying us about free and with union

Yes, Sky are offering sponsorship of their actual programme - Irn Bru had it last year. This funding is for Sky and is not linked to any RFL sponsorship.

I'm not sure it's worth getting worked up about the joined up package thing. Firstly, on getmemedia.co.uk where Sky seem to be advertising all their opportunities, there is no mention of a RU package being available, and secondly, if they were offering a Rugby package, then tbh that makes perfect sense.

Having a quick look at the opportunities they have, they offer individual packages, then you can also get a bundle which groups programmes together, this is just the same.

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I've read that the challenge cup has a sponsor and the announcement is imminent - fantastic :)

However, the news I received last night really ticked me off. As far as I understand, we are still to announce sponsorship deals for the WC2013, the SL and the Championships - what I don't understand is the Sky sponsorship for SL. Excuse my ignorance, but is that two separate deals i.e. the RFL will get a sponsor for SL and Sky will have their own for TV advertising. Call me thick for not knowing, I've heard worse -_-

Anyway, I was told that (allegedly-get that in just in case) Sky have been offering a BOGOF with SL - sponsor their union coverage and the RL comes free. I can comes to terms with the fact that the economic climate makes it tougher than ever. I can come to terms with having to package us with other deals...but the bit that sticks in my craw is bandying us about free and with union

Thats just for Sky coverage that, its nothing to do with the RFL & they don't get a penny from it.

Iron Bru, William Hill, Stan James and SkyBet have all done it in the last few seasons.

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I've read that the challenge cup has a sponsor and the announcement is imminent - fantastic :)

However, the news I received last night really ticked me off. As far as I understand, we are still to announce sponsorship deals for the WC2013, the SL and the Championships - what I don't understand is the Sky sponsorship for SL. Excuse my ignorance, but is that two separate deals i.e. the RFL will get a sponsor for SL and Sky will have their own for TV advertising. Call me thick for not knowing, I've heard worse -_-

Anyway, I was told that (allegedly-get that in just in case) Sky have been offering a BOGOF with SL - sponsor their union coverage and the RL comes free. I can comes to terms with the fact that the economic climate makes it tougher than ever. I can come to terms with having to package us with other deals...but the bit that sticks in my craw is bandying us about free and with union

I agree, it stinks, especially as our viewing figures are far greater.

However, the only saving grace is the viewer will not notice the difference (and we may be linked to someting a bit more prestigious than betting or fizzy sugarwater)

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I agree, it stinks, especially as our viewing figures are far greater.

However, the only saving grace is the viewer will not notice the difference (and we may be linked to someting a bit more prestigious than betting or fizzy sugarwater)

Why does it stink? It makes absolutely no difference whatsoever.

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Why does it stink? It makes absolutely no difference whatsoever.

It says something about the screwed-up way this country perceives sport - we could end up getting substantially more money by being bundled in with a sport that gets far fewer viewers.

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It says something about the screwed-up way this country perceives sport - we could end up getting substantially more money by being bundled in with a sport that gets far fewer viewers.

"We" won't get any more money, this is only about the sponsorship of Sky's programmes, so all the money simply goes to them. Which is a bit bizzare in some way, I mean last year you could easily belive that Irn Bru was the superleage sponsor if you only watched it on telly.

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You need to remember that the alternative to the Stobart deal was a derisory one-off payment from a betting company. There wasn't much of a choice to make, and fans would have been dissatisfied with either.

Personally, I believe the Stobart deal was the better of the two overall, but that doesn't make it great.

Rugby League isn't chasing the vast amounts that Football, F1, Golf, Tennis etc. would be looking for - let's hope the guy trying to make the deals has used his contacts and gets something decent. And that whoever does offer sponsorship never visits this website and reads the inevitable negativity. Ever.

Not being negative Futtocks.

I realise its hard to get a good Sponsor when the previous year you sold the rights for pretty well nothing tangible, just something "in kind" that being some moving Trailer billboards up and down the Motorway.

Surely there is a Company that does plenty of business in the heartland of the game as well as Nationally that wants to raise their profile but can not pay the mega bucks for Football but can and will pay a fair deal for a game like Rugby League.

Is the state of affairs that bad in the UK with the GFC?

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I've always thought that one of the big four supermarkets would be a good fit for Super League,especially with Asda and Morrisons being northern based.

Incidentally,the more Sky get from a sponsor,the more they are able/likely to pay for the television rights.

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there could always be a bonus if the company taking both union and league (if this option does actually exist) has some way of identifying where the extra income comes from, that this company sees League as a better fit for their product when the numbers are worked through at the end of the seasons.. could be a change in perception and like it or not perception is hugeul important.

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We could always ask Rory McIllroy to sponsor RL. ;)

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I've always thought that one of the big four supermarkets would be a good fit for Super League,especially with Asda and Morrisons being northern based.

Incidentally,the more Sky get from a sponsor,the more they are able/likely to pay for the television rights.

Hmm, I'd stay away from the Bradford forums if Morrisons were ever announced as Super League title sponsors.

I'm sure I heard something about Co-op expanding their sponsorship to be title sponsors of SL as well as the Championships. Obviously nothing has come of that yet though

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Just playing devil's advocate, and I will put it out there that I'm not based in the UK, so naturally there maybe other factors that are at play here, but from what I remember seeing from the Stobart truck designs, the most obvious 'call to action' was for people to watch Super League on Sky Sports. Now Super League recorded a massive increase in TV viewing on Sky last year, which was significantly larger than any 'natural' growth, and considering no other KPI's grew by numbers anything near to the TV figures (Sponsorship, Membership, Crowds, Merchandise), it does raise the question, what caused such a major major spike?

Now I understand Monday Night coverage contributed a bit to that number, but even the other (more traditional) broadcast spots enjoyed significant growth this year. Could the Stobart subliminal messaging actually played a bigger part than we're giving them credit for?

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Hmm, I'd stay away from the Bradford forums if Morrisons were ever announced as Super League title sponsors.

I'm sure I heard something about Co-op expanding their sponsorship to be title sponsors of SL as well as the Championships. Obviously nothing has come of that yet though

Well Co-Op would be a logical company to approach for expanded sponsorship. Already involved in the sport, a household name across the nation, based in the north, with a range of activities including a financial services arm which is expanding significantly its retail banking division.

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Just playing devil's advocate, and I will put it out there that I'm not based in the UK, so naturally there maybe other factors that are at play here, but from what I remember seeing from the Stobart truck designs, the most obvious 'call to action' was for people to watch Super League on Sky Sports. Now Super League recorded a massive increase in TV viewing on Sky last year, which was significantly larger than any 'natural' growth, and considering no other KPI's grew by numbers anything near to the TV figures (Sponsorship, Membership, Crowds, Merchandise), it does raise the question, what caused such a major major spike?

Now I understand Monday Night coverage contributed a bit to that number, but even the other (more traditional) broadcast spots enjoyed significant growth this year. Could the Stobart subliminal messaging actually played a bigger part than we're giving them credit for?

I often thought that as and when I saw a SL branded Stobart truck, it was more like an advert for Sky Sports than anything else. Anyone know whether the images will remain on the trucks until they are withdrawn from service (ie will the sport continue to get free on the road advertising0 or are Stobart going to relivery them in their own colours?

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Well Co-Op would be a logical company to approach for expanded sponsorship. Already involved in the sport, a household name across the nation, based in the north, with a range of activities including a financial services arm which is expanding significantly its retail banking division.

And ethically sound, too.

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