Archived

This topic is now archived and is closed to further replies.

John Drake

Super League just got Foxy

101 posts in this topic

You can be as snide and obtuse as you like, in your usual style, it doesn't bother me one bit. The fact is that Foxy Bingo pay more than £1m per year to sponsor the Jeremy Kyle show. Why do you think that is ? They'd hardly do so if they didn't think that it fitted their demographic target. By implication SL is also something they see as attracting the people they wish to reach.

Like I said, which you chose to ignore, I'm not having a go at the Foxy Bingo deal. It wouldn't bother me if our partners were Greggs, Primark, Poundland and Blue WKD if that's the most lucrative option, or a return to beer and fags companies. But by going for lowbrow sponsors there is a consequence of portraying the sport as something that has an average demographic that buys those products regularly. Again that is absolutely fine so long as you accept that you can forget about blue chip companies. There is an implication that if you target low end sponsors then you are saying your product is low end too otherwise why the association ? Most marketing people will tell you that brand perception is crucial.

Isn't it a question of the sport having that demographic rather than portraying it that way? If the sport wants to attract the better class/higher value sponsors then it has got to break out of a few northern, working class communities.

Share this post


Link to post
Share on other sites

Personally I don't really see a difference between an on-line bingo company and a bookmakers such as Bet Fred which the RFL turned down last year. However, you have to consider that beggars can't be choosers. So if Foxy Bingo are willing to give money to the game who can really complain, we're not exactly beating potential investors off with a stick at the moment.

Share this post


Link to post
Share on other sites

If we're going to have an official bingo partner I'm struggling to see how we can do other than have a low-brow bingo company on board. There aren't any high brow ones out there.

I do see a difference between this and the bookies being league title sponsor. Just as I'd see a difference between having an official refreshing alcohol beverage and being known as the Tennents Super Super League.

Hopefully there will be a range of 'official partners'. I await the official sushi supplier with interest.

Share this post


Link to post
Share on other sites

Isn't it a question of the sport having that demographic rather than portraying it that way? If the sport wants to attract the better class/higher value sponsors then it has got to break out of a few northern, working class communities.

Well, not quite. Heinz has a massive factory in Wigan and has had for years. I think our beans are baked there. I wouldn't call Heinz low brow, would you? Here in St Helens while Pilkington is now Japanese owned - alas, alas - and thus shrinking from the town which provided it to the floatglass world, that isn't a low brow company either. It is just a company which has consistently favoured rugby union, bar a couple of seasons of Saints shirt sponsorship once the Japanese had taken over. The higher value companies are largely interested in higher value sports and that is why we don't tend to attract them IMO. While we may have a presence on both the BBC (intermittently) and Sky, we have zero presence in the newspaper columns and precious little in the way of online community or even regular, easily accessed TV promotion. However, I do agree that the higher value companies tend to have their base in the south, where the money is. That is one reason why we need to continue striving to support the Broncos, Skolars and amateur teams in London and around the south generally. (Another reason is simply that it's great to see rugby league played down there) Getting flat cap northerners to see that though is another challenge altogether. Many of them are still stuck in the 1970s at best in terms of their degree of enlightenment (and I say that as a born and bred northerner).

Share this post


Link to post
Share on other sites

Genuine quetion - is it just rl fans who are snobby about sponsors?

Share this post


Link to post
Share on other sites

Anyone who thinks our sport is in any position to turn its nose up at a sponsorship deal because of its association with something low brow really needs to take a step back and realise how difficult it is to attract sponsors of any kind at the moment. People saying they would be happy being sponsored by cigarette or alcohol companys also must realise if they were allowed to sponsor tv shows then ones like the kyle show would be exactly what they would go for.

You're missing the point. If we are happy to have those low end sponsors then great, lets have a clear strategy and set about exploiting that market as much as we can. Nothing wrong with that at all.

But we seem to be in a halfway house where people still talk about potential blue chips while signing up to deals like this one. You're not going to get both ends of the market.

So, if the Foxy Bingo end is what butters our bread then let's make a conscious decision to exploit it, accept we are perceived as a low value working class product and use that as a strength instead of being ashamed of it. Make it our differentiator if you will.

Share this post


Link to post
Share on other sites

Also i must add that obviously the RFL have NO interest in the Catalan Dragons and hopefully soon to be Toulouse franchise with deals like this.

FOXY BINGO cannot be advertised in France and anyway do not exist their.

BRUT is not available in France and anyway i cannot see anyone buying it even if it was.

The soon to be announced ale deal for the CC cannot be advertised in France.

We should be targeting brands that are at least available in both countries

What has happened to brand SL Europe we seem to be heading backwards to brand SL council estate in the north of england.

CM

The French goverment should put more money (If they do) into SLE.

Share this post


Link to post
Share on other sites

Also i must add that obviously the RFL have NO interest in the Catalan Dragons and hopefully soon to be Toulouse franchise with deals like this.

FOXY BINGO cannot be advertised in France and anyway do not exist their.

BRUT is not available in France and anyway i cannot see anyone buying it even if it was.

The soon to be announced ale deal for the CC cannot be advertised in France.

We should be targeting brands that are at least available in both countries

What has happened to brand SL Europe we seem to be heading backwards to brand SL council estate in the north of england.

CM

The French clubs cope well enough in Union playing in the Heineken Cup...

Share this post


Link to post
Share on other sites

The potential deals are there with better brands you mark my words

CM

If the above is true - and I have no reason to doubt you - then might you point the RFL in their direction before it is too late? Have you tried to steer the RFL in the direction you insist they should be following? Have your ever offered your services to the RFL - including what appears to be an extensive list of contacts - for proper remuneration?

And if you have not done - and are not going to do any of these things - why not?

Share this post


Link to post
Share on other sites

If the above is true - and I have no reason to doubt you - then might you point the RFL in their direction before it is too late? Have you tried to steer the RFL in the direction you insist they should be following? Have your ever offered your services to the RFL - including what appears to be an extensive list of contacts - for proper remuneration?

And if you have not done - and are not going to do any of these things - why not?

I've always had the impression that he is a former disgruntled employee/insider. But I could be very wrong.

Share this post


Link to post
Share on other sites

I've always had the impression that he is a former disgruntled employee/insider. But I could be very wrong.

CM clearly has an awful lot more knowledge and experience in this aspect of the game than I do. I want him to know that I believe what he says. What I don't understand is why he gives the impression of revelling in the game's discomfort - rather than passing on all of his hard-won knowledge and wisdom to the game's authorities so that together (CM, you and everybody else) we can enjoy a vibrant sport with a burgeoning sponsorship/media profile?

Share this post


Link to post
Share on other sites

Personally I don't really see a difference between an on-line bingo company and a bookmakers such as Bet Fred which the RFL turned down last year.

The potential stumbling block I saw with the betting deal and I may be a million miles of is most stadiums have bookies in and most clubs seem to have an independent deal with a book maker, presumably they'd have had to give these up if the title sponsorship also went to a bookie.

Genuine quetion - is it just rl fans who are snobby about sponsors?

Yes - in my experience any how!

soon to be announced deals with BRUT (Which is aimed at morons)

Excellent does this mean we can expect the "Man Up Challenge Cup" next season?

The French clubs cope well enough in Union playing in the Heineken Cup...

:lol: - the lads got a point!

If the above is true - and I have no reason to doubt you - then might you point the RFL in their direction before it is too late? Have you tried to steer the RFL in the direction you insist they should be following? Have your ever offered your services to the RFL - including what appears to be an extensive list of contacts - for proper remuneration?

And if you have not done - and are not going to do any of these things - why not?

:lol: :lol: :lol:

Share this post


Link to post
Share on other sites

The French clubs cope well enough in Union playing in the Heineken Cup...

Not true. It is called the H-cup in France.

Share this post


Link to post
Share on other sites

Not true. It is called the H-cup in France.

So, to clarify, they cope just fine.

Share this post


Link to post
Share on other sites

Not true. It is called the H-cup in France.

So, to clarify, they cope just fine.

Similarly, Heineken are a sponsor of the Champions League and they get round that in France (where alcohol advertising is not permitted) and Spain (where it's not allowed in stadia).

Back to the OP, this sounds like a promising deal and seems to me like good news for the game.

Share this post


Link to post
Share on other sites

CM clearly has an awful lot more knowledge and experience in this aspect of the game than I do. I want him to know that I believe what he says. What I don't understand is why he gives the impression of revelling in the game's discomfort - rather than passing on all of his hard-won knowledge and wisdom to the game's authorities so that together (CM, you and everybody else) we can enjoy a vibrant sport with a burgeoning sponsorship/media profile?

:)

Share this post


Link to post
Share on other sites

So, to clarify, they cope just fine.

To clarify, the Heineken cup has a sponsor that pays to advertise in Britain, Ireland and Italy but can't advertise in France and thus probably pays less than they would if France were chucked as well (particularly as French rugby is cashed up). It's an odd situation and surprising that it has lasted as long as it has,

Share this post


Link to post
Share on other sites

On topic.

Are there worse snobs than RL fans?

Honestly suddenly Bingo isn't good enough. Bingo is hardly to my tastes as leisure activites good but ffs it is honest money. And the fact that Foxy Bingo sponsors Jeremy Kyle - so what? He has a popular TV programme; I don't mind admitting that I've watched it a few times myself (okay more than a few). I don't know that the people who watch it are necessarily the same people who would appear on it.

Share this post


Link to post
Share on other sites

On topic.

Are there worse snobs than RL fans?

Honestly suddenly Bingo isn't good enough. Bingo is hardly to my tastes as leisure activites good but ffs it is honest money. And the fact that Foxy Bingo sponsors Jeremy Kyle - so what? He has a popular TV programme; I don't mind admitting that I've watched it a few times myself (okay more than a few). I don't know that the people who watch it are necessarily the same people who would appear on it.

Exactly. Was there a 4 page thread full of praise when the RFL announced this deal last year?

Thought not.

Share this post


Link to post
Share on other sites

SL should be positioning itself as a middle of the road brand that targets all types to its matches

And this stops that how?

Alcohol sponsorship doesn't target all.

Airline sponsorships don't target all.

You're just being a snob. What if the RFL unveil an official caviar supplier tomorrow? Will that balance it all out?

There aren't sponsors waiting to take a gamble, and we aren't in a position to wait for them and reject other deals.

Share this post


Link to post
Share on other sites

And this stops that how?

Alcohol sponsorship doesn't target all.

Airline sponsorships don't target all.

You're just being a snob. What if the RFL unveil an official caviar supplier tomorrow? Will that balance it all out?

There aren't sponsors waiting to take a gamble, and we aren't in a position to wait for them and reject other deals.

I think there's a difference between being a snob and being underwhelmed when the RFL sells the sport short.

ie: When the ARL was re-negotiating the naming rights sponsor for the NRL permiership it looked likely at one stage that Telstra would pull out and word was that Kia Motors or KFC would take over.

The ARL was hard nosed enough to keep Telstra onboard for twice the price and far less intrusive branding. If they had taken the easy option and gone with Kia Motors it would've had the knock-on effect of Holden not signing up for the NRL U20's naming rights, etc. Now they've got two of the biggest and most iconic Australian companies sponsoring the game. It didn't happen by luck.

I know that the RFL and SL is not in the same position as the ARL and NRL but this all feeds back to the terrible decision on Stobart deal. A trucking company and now bingo, when they should be approaching say a British supermarket chain or Vauxhall.

Share this post


Link to post
Share on other sites

Maybe they did and they were not interested, We've had that kind of sponsorship e,g, Co-op and Ford but perhaps this time cash is tight and they can't afford to.

Remember that the Celtic league had no sponsorship at all until Magners came along.

Share this post


Link to post
Share on other sites

when they should be approaching say a British supermarket chain or Vauxhall.

To be the official bingo partner? Or are you suggesting we turn down this deal and pass by on targeting this market?

Anyhow, some facts and figures;

Taken from here;

* 85% of online bingo players are from the USA. Japan comes in 2nd and the UK 3rd.

* Online bingo is growing rapidly amongst the younger ages. 25% of all bingo players are young women under the age of 35, and the vast majority are under the age of 50.

* The UK has a player pool of 3.2 million active players

* Of that 3.2 million, 700,000 are young professionals of between 18 and 25

* In the UK bingo is the 2nd biggest leisure activity

* It is the most popular game for women between 20 and 25

Granted these are older (2002), but still interesting from the BBC.

Eyes Down - bingo facts

* Bingo was played by the Romans and was recorded as a children's game under the name of Lotto in 1778.

* Bingo was popular in the early 1900s, but was properly established by American toy salesman Edwin S. Lowe in 1929.

* Commercial bingo first exploded onto the scene in the UK in the 1960s.

* More than three million people play bingo regularly in the UK.

* The National Bingo Game is the second largest computer-controlled game in the UK.

* Around 500 clubs link together to play the National Game every day, except Christmas Day.

* There are 688 licensed bingo clubs in the UK.

* Eight per cent of the population play bingo - 10% of all women and 5% of all men.

So we've struck a deal with a big player in a market popular among women 20 to 25, sounds ideal to me.

Share this post


Link to post
Share on other sites

I think there's a difference between being a snob and being underwhelmed when the RFL sells the sport short.

ie: When the ARL was re-negotiating the naming rights sponsor for the NRL permiership it looked likely at one stage that Telstra would pull out and word was that Kia Motors or KFC would take over.

The ARL was hard nosed enough to keep Telstra onboard for twice the price and far less intrusive branding. If they had taken the easy option and gone with Kia Motors it would've had the knock-on effect of Holden not signing up for the NRL U20's naming rights, etc. Now they've got two of the biggest and most iconic Australian companies sponsoring the game. It didn't happen by luck.

I know that the RFL and SL is not in the same position as the ARL and NRL but this all feeds back to the terrible decision on Stobart deal. A trucking company and now bingo, when they should be approaching say a British supermarket chain or Vauxhall.

you do know this is just a partnership and not the title sponsorship dont you?

Share this post


Link to post
Share on other sites

  • Recently Browsing   0 members

    No registered users viewing this page.