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John Drake

Tetley’s to sponsor the Challenge Cup

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Tetley’s to sponsor the Challenge Cup

The RFL is delighted to unveil Tetley’s as the new title sponsor of the world’s oldest and most prestigious Rugby League competition, the Challenge Cup.

For the 2013 and 2014 seasons, the tournament will be known as The Tetley’s Challenge Cup and various new sponsorship initiatives will be created to support this exciting new partnership.

As well as putting their name to the Tetley’s Challenge Cup, Tetley’s will also become the Official Beer of Super League for the next two seasons.

Tetley’s were title sponsors of Super League between 2000 and 2004 and RFL Chief Executive Nigel Wood is delighted to welcome back one of the country’s most recognisable brands as a major partner.

“It is an exciting new era for the sport of Rugby League,” said Wood. “Tetley’s is a dynamic national brand with a wonderful vision for Rugby League and its activation around the partnership.

“The television coverage of the Tetley’s Challenge Cup on the BBC and Sky Sports will deliver a robust platform for both parties to continue to build on the popularity of this historic competition.”

Carlsberg UK Communications Director Bruce Ray said: “The Tetley’s brand has a long association with the RFL and we are delighted to announce these new sponsorships. They will provide us with a platform with which to connect with consumers and Rugby League fans driving greater engagement with the Tetley’s brand.

“These sponsorships will generate increased awareness of the Tetley’s brand and will also provide unique opportunities for consumers and customers to engage in the sponsorships through competitions and promotions.

“We will also be continuing our partnership with Help for Heroes and will be leveraging our Tetley’s Challenge Cup sponsorship to support the fundraising effort for the charity which is close to many people’s hearts.”

The new sponsorship was unveiled at Wembley today with the help of Martin Offiah, whose try for Wigan against Leeds in the 1994 Challenge Cup final is regarded as the greatest in the competition’s history.

Martin Offiah said: “Tetley’s new sponsorship of the Challenge Cup is great news for Rugby League.

“Every player dreams of lifting the Challenge Cup at Wembley and being part of the magical atmosphere of one of the nation’s greatest sporting occasions.

“I will always treasure the finals I played in among the greatest achievements in my career and I also know just how much it means to the all the fans, who create such a wonderful family atmosphere every year, to cheer their team on to victory at Wembley.”

RFL Commercial Director James Mercer said: “This is the latest of a number of new sponsorship deals we are announcing throughout January which I am sure all Rugby League supporters will welcome. We are excited about the sport developing a real family of partners.”

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I can't handle all this good news so close to the kickoff of the new season.

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I can't handle all this good news so close to the kickoff of the new season.

There's an easy way around that - pretend it's terrible news instead. ;)

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I thought it was tea!

Still. Good news. Hope it hasn't been sold for a 6-pack and a beer mat.

Are Leeds still a bit miffed about the brewery closure? Not that they'll ever win the Cup...

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Lovely stuff!

Retro cool cup logo is ace, and the link with Help For Heroes is a nice touch too!

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Lovely stuff!

Retro cool cup logo is ace, and the link with Help For Heroes is a nice touch too!

Hmm, it seems there are pictures to find... not just Webby's word for it.

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the last time I looked the brewery had been demolished.

Is this some kind of ersarz Tetley's? I'm not complaining though.

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Be interested to see what the Chairman of the All-Party Parliamentary Rugby League Group Greg Mulholland has to say about it having publicly criticised Tetley's for moving out of Leeds.

This could be a cracking sponsorship if they stick it on the tins/ beer mats up and down the country. Let's see.

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Hmm, it seems there are pictures to find... not just Webby's word for it.

Never just take my word for it! :D

TetleyCClogo1.jpg

TetleyCClogo2.jpg

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I know he's not everybody's cup of tea but it's good to see Martin offiah a true legend of our game helping out with the promotion, he's somebody that transcends our sport and needs to be used more to promote our game.

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Is this some kind of ersarz Tetley's? I'm not complaining though.

Excellent news. Where is it brewed (if that is the correct word!) there days?

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Branding looks real nice, and consistent with the extraordinary rugby branding.. Someone knows what they're doing.

Excellent deal for the cup.

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Excellent news. Where is it brewed (if that is the correct word!) there days?

Same place as Carlsberg, I'd assume.

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Never just take my word for it! :D

TetleyCClogo1.jpg

TetleyCClogo2.jpg

Very nice - attractive, clean and classic.

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Lets hope all players,coaches,administrators,journalists,broadcasters and supporters all refer to it as the Tetley's Challenge Cup and not the Challenge Cup - ru seem to be able to do it with Heineken.

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How do I add an image from My Pictures?

On the RFL site their scrolling news pic thing has a photo of this with a backing board which looks like it has Super League logos on too... Tetley double whammy?

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I prefer the bottom version. Do we get to vote?... :D

Fantastic News. The logos remind me a little of 'League of the Extraordinary' too. :)

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Lets hope all players,coaches,administrators,journalists,broadcasters and supporters all refer to it as the Tetley's Challenge Cup and not the Challenge Cup - ru seem to be able to do it with Heineken.

or Eddie Hemmings' "distraction of..."

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Excellent news

Just wait for the deluded gang to come along and mump on about it being too northern and "flat cap"

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