Archived

This topic is now archived and is closed to further replies.

Sports Prophet

Does Super League need more televised coverage?

36 posts in this topic

It is very strange for me to understand that in the UK, I have the option to watch every NRL game I want on TV and mostly live yet in the UK all I can muster up is two games and a couple of poorly produced highlight/comment shows.

 

Not sure how often this has been discussed as I am new to this site but interested to hear opinions of others.

 

I would think that terrestrial coverage of one or two games with the rest on Sky would increase revenue and profile.

 

Has this been debated by SLE in the past? if so, what was the defining argument/s against such coverage?

Share this post


Link to post
Share on other sites

it would generate more revenue and profile, but not enough revenue to cover the potential loss in funding from SKY if the RFL said they weren't going to give them exclusive rights for SL. You'd also have to find a broadcaster who was prepared to show it and do it justice. At the moment SKY are the only broadcasters prepared to pay for it.

Share this post


Link to post
Share on other sites

No, I have too little free time as it is!

Share this post


Link to post
Share on other sites

maybe premier sports should buy the rights for sl also, and become the ultimate rl channel. :D  

Share this post


Link to post
Share on other sites

it would generate more revenue and profile, but not enough revenue to cover the potential loss in funding from SKY if the RFL said they weren't going to give them exclusive rights for SL. You'd also have to find a broadcaster who was prepared to show it and do it justice. At the moment SKY are the only broadcasters prepared to pay for it.

surely giving them 5 fixtures to broadcast rather than 2 would be valuable to Sky? BBC pay for the Challenge Cup, wouldn't they be interested in cheap SL rights? I wouldn't give it to BBC anyway, I would offer it to a commercial broadcaster to align the sport with commercial organisations that wish to advertise during fixtures.

 

I would take a hit on TV income in the short term for increased national profile on television at this point in time.

 

At present SLE is losing a reported £5mil a year it was offered for title SL sponsorship last season and most clubs are struggling to find strong sponsors due to the small media profile of the sport.

Share this post


Link to post
Share on other sites

surely giving them 5 fixtures to broadcast rather than 2 would be valuable to Sky? BBC pay for the Challenge Cup, wouldn't they be interested in cheap SL rights? I wouldn't give it to BBC anyway, I would offer it to a commercial broadcaster to align the sport with commercial organisations that wish to advertise during fixtures.

 

I would take a hit on TV income in the short term for increased national profile on television at this point in time.

 

At present SLE is losing a reported £5mil a year it was offered for title SL sponsorship last season and most clubs are struggling to find strong sponsors due to the small media profile of the sport.

This is the first I've ever heard £5m/pa be mentioned

Share this post


Link to post
Share on other sites

I would think that terrestrial coverage of one or two games with the rest on Sky would increase revenue and profile.

 

Has this been debated by SLE in the past? if so, what was the defining argument/s against such coverage?

 

It comes down to this - you've got to spend money to make money. RL isn't as big over here as it is in Australia and companies have to spend money to put it on tv. The BBC – the only terrestrial broadcaster with any realistic interest in the sport – simply doesn’t have the sports budget to put a live RL match on every week. As cheap as Joe Public thinks that might be, it really isn’t. I also don’t think the comp is anyway strong enough to demand rights being split across different networks. Sky would be pretty narked if they lost the right to show live matches exclusively and would probably end up paying less as a result.

 

The only league in this country that can afford to have all its matches broadcast in one way or another is the Premier League as far as I know. Nothing else will ever come close – this isn’t a slight on RL, it’s reality.

Share this post


Link to post
Share on other sites

The best we could hope for would be to create a new tournament, something akin to the 9's concept, and look to find a terrestrial partner.. other than that, the only RL your likely to see live on terrestrial TV is Internationals.

Share this post


Link to post
Share on other sites

It comes down to this - you've got to spend money to make money. RL isn't as big over here as it is in Australia and companies have to spend money to put it on tv. The BBC – the only terrestrial broadcaster with any realistic interest in the sport – simply doesn’t have the sports budget to put a live RL match on every week. As cheap as Joe Public thinks that might be, it really isn’t. I also don’t think the comp is anyway strong enough to demand rights being split across different networks. Sky would be pretty narked if they lost the right to show live matches exclusively and would probably end up paying less as a result.

 

The only league in this country that can afford to have all its matches broadcast in one way or another is the Premier League as far as I know. Nothing else will ever come close – this isn’t a slight on RL, it’s reality.

Interesting points and perhaps reason why BBC only want the England games for RLWC.

 

Not sure on the costs of televising fixtures. Any idea?

 

I would contemplate promoting title and secondary sponsorship opportunities on the proviso that this income will then be spent to show every game on TV. Would generate interest i am sure for a title sponsor and would be snapped up in no time.

 

Maybe that still won't be enough money to broadcast every game???

Share this post


Link to post
Share on other sites

Sky would be pretty narked if they lost the right to show live matches exclusively and would probably end up paying less as a result.

I would think that if there was any live SL shown on terrestrial TV, a lot of RL fans would cancel their Sky subscription to save money, so Sky would be offering a LOT less in that case.

Share this post


Link to post
Share on other sites

Interesting points and perhaps reason why BBC only want the England games for RLWC.

 

Actually the World Cup is being produced by IMG media who the RFL delegated responsibility of distribution of the rights, so the BBC costs there will be minimal (so the cameras at the games on Premier and BBC are being produced by the same company in effect). If the BBC got live Super League they would have to arrange for cameras etc to be at games themselves. Hence (one of the reasons) why there is so little weekly live sport on the BBC nowadays.  

Share this post


Link to post
Share on other sites

It would be a start if we could get the BBC to show the superleague show nationally, at a reasonable time and for at least 60 minutes. Maybe then we could look at getting more live games on council telly

Share this post


Link to post
Share on other sites

Its a shame SL is not shown at all in Oz except pay TV.

NRL is not shown at all in GB except pay TV.

 

Would it be normal over there to have foreign sport comps on terrestrial TV?

Share this post


Link to post
Share on other sites

it happens in lots of sport.

 

many a country show all 380 EPL games. NBC for example have just announced their details of which they paid about £156m,BT and SKY paid about 3 billion for about 130 matches.

 

we probably get just as good (if not better) NFL coverage (game wise) as they do in America.

 

Scandinavia get every single NHL game.

 

etc etc

 

it all comes down to cost.

Share this post


Link to post
Share on other sites

Its a shame SL is not shown at all in Oz except pay TV.

From 2009-11, Super League was shown on FTA TV in Oz. It was awful. Channel 9 (the NRL FTA broadcaster) showed the games at 1am on a Tuesday, which nobody bothered to watch as they know the result from 4 days before.

The current SL broadcast deal in Australia (with Eurosport) is the best deal SL has had in Australia since I started following it. All games are either live or no more than an hour delayed (which makes little difference for a 6:00am kickoff). They also replay the games numerous times during the week.

Share this post


Link to post
Share on other sites

it happens in lots of sport.

 

many a country show all 380 EPL games. NBC for example have just announced their details of which they paid about £156m,BT and SKY paid about 3 billion for about 130 matches.

 

we probably get just as good (if not better) NFL coverage (game wise) as they do in America.

 

Scandinavia get every single NHL game.

 

etc etc

 

it all comes down to cost.

Australia also gets every single EPL game live.

Share this post


Link to post
Share on other sites

From 2009-11, Super League was shown on FTA TV in Oz. It was awful. Channel 9 (the NRL FTA broadcaster) showed the games at 1am on a Tuesday, which nobody bothered to watch as they know the result from 4 days before.

The current SL broadcast deal in Australia (with Eurosport) is the best deal SL has had in Australia since I started following it. All games are either live or no more than an hour delayed (which makes little difference for a 6:00am kickoff). They also replay the games numerous times during the week.

Channel Nine did not give it much of a go, there was some fanfare when it was announced in the UK, and it fizzled away in a hurry, they kept moving it around or just not showing it some Sundays. Then as you say it went to the middle of the night then vanished without a mention.

Pay TV is going backwards at a great rate of knots with all of the new free view channels, the deals they are offering looks like desperation. I have had Foxtel in the past and its not worth the money for me, I don't watch that much TV to warrant the cost.

I would like to see it on ONE, it would get more viewers.

Dave.

Plenty of overseas sport is shown on free TV in Oz either as a highlights package or regular season games.

Share this post


Link to post
Share on other sites

Dave.

Plenty of overseas sport is shown on free TV in Oz either as a highlights package or regular season games.

Cheers. I suppose TV is a completely different thing over there, it is pretty standard to have sport on Pay TV over here, with some coverage on terrestrial.

 

I was surprised by how much sport there was on the main channels over there.

Share this post


Link to post
Share on other sites

I've said over and over, superleague should take less money for more tv time.

Clubs can easily make up any shortfall in sponsorship deals.

The viewing figures we get on sky would be similar on premier, more on itv2, lots more on terrestrial tv, even with a delayed game. I really think we need to move towards this model.

More exposure is more attractive to more sponsors who in turn are more likely to be the ones with bigger marketing budgets and more recognisable, bringing the reputation if superleague alongside them in stature.

Easier said than done I know

Share this post


Link to post
Share on other sites

I think it stinks on behalf of SKY SPORTS seeing as out in Australia, we have all these union games on from all over the place that don't rate above 20k (outside Aussie Union) yet they keep shoving it on every sports channel. Then there is the A League soccer that gets less ratings in Australia by well over half compared to the SL in the UK yet they get every game shown live and their crowds are the same as the SL too. Yet every game live on the box while a sport in the UK with much bigger ratings week in week out gets 2 miserable games a week.

 

SKY SPORTS, you are the lot holding Rugby League back in the UK, that is a fact.

 

 

Share this post


Link to post
Share on other sites

Australia's population is a lot lower than the UK though, so even if something rates half what SL does in UK, as a percentage of the population it's probably more. Not really comparing like with like.

 

Anyone who thinks Super League is a competition that is popular enough amongst broadcasters in this country to have every match on tv isn't really looking at the reality of the situation.

Share this post


Link to post
Share on other sites

The viewing figures we get on sky would be similar on premier, more on itv2, lots more on terrestrial tv

Just to be clear, ITV2 is terrestrial tv now, and the figures on Premier would be a tiny fraction of those on Sky. As they would also be on ESPN/BT Sport.

Share this post


Link to post
Share on other sites

  • Recently Browsing   0 members

    No registered users viewing this page.



Rugby League World - April 2017

League Express - Mon 10th April 2017