Archived

This topic is now archived and is closed to further replies.

Kenilworth Tiger

How the hell can we not find a sponsor for this great competition?

45 posts in this topic

I want a list of the businesses who have rejected it so I can ring their MD and call them a bunch of knobheads. :D

Share this post


Link to post
Share on other sites

I'm going to watch some NRL on my Sky+ to help me calm down.  State of Origin could be a let down after that  ;)

Share this post


Link to post
Share on other sites

What a game, I was out of breath just watching. All the players are a credit to our wonderful game. Just keep on doing the right things and not under selling our game, oh and WE RL fans must challenge every bit of of negativity...

Share this post


Link to post
Share on other sites

I want a list of the businesses who have rejected it so I can ring their MD and call them a bunch of knobheads. :D

don't you mean you want a list of the sponsors that the rfl have rejected, then you can ring them and call them knobheads?

 

or are you being sarcastic? cant tell. 

 

that is the thing when some one types something, you cant tell the tone of voice. 

Share this post


Link to post
Share on other sites

don't you mean you want a list of the sponsors that the rfl have rejected, then you can ring them and call them knobheads?

 

or are you being sarcastic? cant tell. 

 

that is the thing when some one types something, you cant tell the tone of voice. 

You genuinely think the RFL have rejected decent offers?

Share this post


Link to post
Share on other sites

Christ, we all know its the best on field product going. We can get sponsors because we are seen as a northern game with no geographical spread and therefore no real value to multinationals. It really irks me how bad the game is at selling the actual tv exposure, it's a seperate thing. That's all the Nrl do, it's what most American sports do, the Nrl use Telstra to promote their product to the masses alongside tv, that's why Holden, Harvey Norman etc invest, they have big advertising budgets for tv and can get great exposure using the Nrl platform. Beyond the demographic of the average viewer ( in league the earnings are similar to union, though usually a but younger) the involvement of these companies has very little to do with investing in league and a hell of a lot to do with selling those products. Nrl has the added angle of using community ties to paint sponsors in a good light In The wider community. It really is that simple.

Superleague is a great on field product, the rest simply isn't there. There are no real events which capture the wider public interest, they don't work smart clauses into tv deals as union do with the bbc. The superleague administrators simply don't bring value from this aspect.

Sorry, I'll stop ranting now

Share this post


Link to post
Share on other sites

Becoming a regular topic this.... No sponsors...... I said this at the beginning of the season........ I still think someone will come in and sponsor the game after round 27 and make the game all about playoffs.

I hope I'm wrong, very wrong, as it will give out the wrong message

Share this post


Link to post
Share on other sites

don't you mean you want a list of the sponsors that the rfl have rejected, then you can ring them and call them knobheads?

or are you being sarcastic? cant tell.

that is the thing when some one types something, you cant tell the tone of voice.

No. I mean the businesses and the mentality that they possess that means they can think 'we don't want to be associated with this game'. Or if they did offer to, it would be peanuts.

I may sound biased but last nights game was head and shoulders above anything broadcast on TV this year so far and if big business deems it uncool or not worth getting involved with then frankly, they must be stupid.

Share this post


Link to post
Share on other sites

they don't work smart clauses into tv deals as union do with the bbc

Just to be clear, what are these smart clauses?

Share this post


Link to post
Share on other sites

Just to be clear, what are these smart clauses?

Union has clauses about promotion of games across media platforms with the bbc and itv. On a bigger scale, this wa also written into te World Cup contracts, so that events could not be used as fillers. Tied in with this, they also own and direct the production.

The nrl has influence in te production of games, meaning the cameras and match set up show both the game and give sponsors exposure. Pitch advertising is one element, but if you watch the game shots if the nrl to superleague, the main camera does not show higher than the first few rows of the opposing stand, the pans got which is the most common shot used with superleague is used in te nrl as a segment.

Te union boys also have agreements in replay timings and frequencies, as well as build up and tv time slots. There are other parts which I'm not all that clued up about too, like the in game adverts.

Just as another example of the nrl angles thing, notice the camera I placed behind the kicker, it gives a better view, but also points at the nrl fixed perimeter advertising along with the club allowed ad space, driving tv time, and price up.

Share this post


Link to post
Share on other sites

i've said many times with our product and unions administrators we would have the greatest sport on the planet...............

Share this post


Link to post
Share on other sites

 

Union has clauses about promotion of games across media platforms with the bbc and itv. On a bigger scale, this wa also written into te World Cup contracts, so that events could not be used as fillers.

They are also amenable to contra-deals whereby they get less cash than the contract face value in return for primetime promotion of their events via TV trailers and prominence on websites, i.e. they sign a contract worth £100m but take £90m in cash and the rest in promotional airtime and their 'product' being pushed on other media platforms.

Share this post


Link to post
Share on other sites

They are also amenable to contra-deals whereby they get less cash than the contract face value in return for primetime promotion of their events via TV trailers and prominence on websites, i.e. they sign a contract worth £100m but take £90m in cash and the rest in promotional airtime and their 'product' being pushed on other media platforms.

Seems an interesting idea. I wonder how the fans would react if the RFL accepted a deal where they received less money in return for promotion...

Share this post


Link to post
Share on other sites

sad fact is that the rfl accepted a deal where they got zero money in return for promotion.

Share this post


Link to post
Share on other sites

sad fact is that the rfl accepted a deal where they got zero money in return for promotion.

Ultimately though, zero money wasn't a lot less than Betfair were offering

Share this post


Link to post
Share on other sites

someone at the start of the season came up with the fantastic idea of giving a charity the naming rights after failing to find a paying sponsor...ie.."the help for heroes super league"..

obviously its way to late to do that now...but it's not to late to associate the play offs with a charity..

something like this

hfhsuperleague_zps7b9a1d0f.jpg

Share this post


Link to post
Share on other sites

 

Seems an interesting idea. I wonder how the fans would react if the RFL accepted a deal where they received less money in return for promotion...

Well the key thing is how you exploit the promotional activity. Used correctly those promotional opportunities should generate much more money from other sources than the amount you forego initially. That's if you have a commercially astute organisation of course.

Take the RLWC as an example, I can see obvious and advantageous potential contra-deals that could be worth millions if we had the people in place to exploit them fully. But we don't so we won't.

Share this post


Link to post
Share on other sites

I would give the rights to a decent media provider, you could pull in loads more than the 1m which was being batted about.

It's all about the exposure which you can generate, though I'm going in circles now. The bells, the bells haha

Share this post


Link to post
Share on other sites

I'm going to watch some NRL on my Sky+ to help me calm down.  State of Origin could be a let down after that  ;)

The problem is that all state of origin games are like that.

Share this post


Link to post
Share on other sites

The problem is that all state of origin games are like that.

I love Origin but actually thought last nights game was better.

Share this post


Link to post
Share on other sites

 

They are also amenable to contra-deals whereby they get less cash than the contract face value in return for primetime promotion of their events via TV trailers and prominence on websites, i.e. they sign a contract worth £100m but take £90m in cash and the rest in promotional airtime and their 'product' being pushed on other media platforms.

 

That's nothing. We got no cash and 100% promotional exposure from Stobarts, so there.!

Share this post


Link to post
Share on other sites

  • Recently Browsing   0 members

    No registered users viewing this page.



League Express - Mon 24th July 2017

Rugby League World - August 2017