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The Daddy

The demise in fortunes of Bradford Bulls reflect that of the Super League concept

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Having 194 staff on the payroll was what tipped the boat.

 

Is there any (rough will do) breakdown of those figures into coaches, players, marketing, groundsmen, commercial, admin etc?

 

Is there a total wage bill??

 

Too often when dreaming of Superleague we assume a club only needs £1.65M a year to pay the wages.

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Is there any (rough will do) breakdown of those figures into coaches, players, marketing, groundsmen, commercial, admin etc?

 

Is there a total wage bill??

 

Too often when dreaming of Superleague we assume a club only needs £1.65M a year to pay the wages.

It was announced via the media at the time as the number on payroll. I've heard rumours of what the lottery staff were on at the time and it's no wonder it wnet pop.

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Getting dragged to court by another team in your league won't have helped. Hetherington should have been banned from the game for life.

 

 

The usual anti Leeds rhetoric,try establishing the facts before you post baseless nonsense.As PMJ has stated it's been done to death.That is all.

Whilst I certainly was not a fan of what Hetherington did (irrespective of my Bradford leanings) and would rather Leeds dealt with it through the RFL than the courts, let's not forget that it wouldn't have been needed if Bradford had respected the contract of Harris (or, perhaps and more to the point, got better legal advice).

More pertinently, signing Harris on the wage that we did directly cost us probably the best player in Super League history in Jamie Peacock and that had a far bigger effect on the long term fortunes of the Bulls than the few quid we ended up having to pay Leeds.

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We were spending money we probably didn't have to try and keep up with the success of previous years and we paid the price for it. And then when all the dust settles, we agree a record sponsorship deal with Provident Personal Credit.

 

Funny how things works out.

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They were growing the fan base when they were successful, it's just that some of them were only interested temporarily. The core base of fairly dedicated fans has grown by quite a few thousand since pre SL. A lot of those sponge finger wavers that are decried by people like Lobbygobbler have actually turned out to be pretty dedicated supporters and are still here supporting the club. And it will get worse before it gets better IMO.

 

As much as Bradford aren't setting things on fire at the moment, I think they have a fantastic opportunity to continue to build loyalty and grow the club. 

 

The floating fans following Bradford 6-7 years ago just showed what could be achieved. Now is the time to create a package of attractions to build supporters from this pool. I don't know what that is but most successful businesses build relationships with their customers beyond simply offering a product and expecting them to buy it. Tesco's have club cards etc. And although the Bulls may have ###### off sponsors locally in the last 2 years, these are the people to build bridges with.

 

I'm sure that through these efforts  the overall attraction of SL by corporates and sponsors will be better  but it requires other clubs to focus on it's tangible resources to balance input from benefactors. Sadly it seems some clubs have benefactors and not a lot else, which if I was a potential investor in RL would put me off.

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