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Scubby

How good could the World Cup have been?

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Despite everything that is going on in the doom centre that is RL, the World Cup seems to be quietly doing very well.

 

A few months ago some on here were talking about 20k at Cardiff, one man and his dog at places like Bristol and Rochdale. Now it is can we get close to selling out Cardiff, which venue will sell out first etc.

 

To me, it seems that the organisers were so scared of a repeat of 2000 that it has had a very cautious approach to promoting the tournament over the last few months. The choices of Neath for a Wales WC match for example. 

 

From what I have witnessed this WC will be the best attended ever and we will see crowds of 50-60k at Cardiff and 60-70k Wembley and a sold out Old Trafford. Obviously, this could be so much better with a more bolder approach to the wider public.

 

I am also a bit disappointed at the response to games at Warrington and St Helens so far. The WC organisers should think these venues will sell themselves.

 

You only get one chance to follow something like the Olympics.

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A few months ago some on here were talking about 20k at Cardiff, one man and his dog at places like Bristol and Rochdale. 

 

 

 

The exact reason why we went to smaller venues.

 

Once again the outstanding vocal negativity of "RL fans" puts the skids on RL realising its potential.

 

I'd like to think lessons will be learnt by some fans.  But they won't

 

*sigh*

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I'm very impressed with what I've seen happening for this World Cup.  I love the way that Fiji and Rochdale have connected for example.  I'm quietly confident it's going to be a success in spite of a rather predictable Australia v New Zealand final at the end.

 

As for what could have been done better?  I'm struggling to think.  We don't have huge budgets to do everything we want to do but the promotion and ideas behind that promotion has, I think, been sound.

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Whilst you have a good point Scubby, the potential still remains for this to be a very good and successful WC. Whereas in 2000 we were simply told everything was going swimmingly in Jason Harbarrows diary every week in TRL, this time there seems to be concrete proof that things are going fairly well.

 

Lets hope it does even better in the upcoming months though.

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I have my tickets

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With three months still to go before the first game of the tournament, the RLWC looks set to be without doubt the biggest and best ever held

 

The first match at Cardiff is looking increasingly like it might be played in front of a full house with the website now showing that all £40 tickets are now more or less sold out, whilst the semis and final are also clearly selling very well too. To put this in to context, I was present at the rain at Twickenham in 2000 where the total crowd was less than has already been sold for the opening game this time.

 

The matches at the likes of Hull, Warrington, St Helens, etc will sell a lot of tickets nearer to the time and as we start seeing the first few "sold out" signs at the likes of Rochdale and Workington, the momentum of the event will pick up a notch.

 

Personally I can't wait. I've got tickets for matches at Warrington, Cardiff, Limerick, London, Old Trafford and Huddersfield and would love to be going to even more if I could. The fact that England has it's best team in 20 years with the likes of Tomkins, Burgess, Graham and Widdop should ensure we have a decent outside chance, and matches such as PNG v France and NZ v Samoa should be absolute corkers!

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With three months still to go before the first game of the tournament, the RLWC looks set to be without doubt the biggest and best ever held

 

The first match at Cardiff is looking increasingly like it might be played in front of a full house with the website now showing that all £40 tickets are now more or less sold out, whilst the semis and final are also clearly selling very well too. To put this in to context, I was present at the rain at Twickenham in 2000 where the total crowd was less than has already been sold for the opening game this time.

 

The matches at the likes of Hull, Warrington, St Helens, etc will sell a lot of tickets nearer to the time and as we start seeing the first few "sold out" signs at the likes of Rochdale and Workington, the momentum of the event will pick up a notch.

 

Personally I can't wait. I've got tickets for matches at Warrington, Cardiff, Limerick, London, Old Trafford and Huddersfield and would love to be going to even more if I could. The fact that England has it's best team in 20 years with the likes of Tomkins, Burgess, Graham and Widdop should ensure we have a decent outside chance, and matches such as PNG v France and NZ v Samoa should be absolute corkers!

 

This is exactly the type of thing I am talking about. Decent crowds no longer seem a speculation as it is easy to see many blocks sold out for certain games. This is really where we could have been 6 months ago had the organisers had a little more faith and put a little bit more funding behind it. Saints, Wire, Leeds, Hull fans will not get off their backsides until the last minute if they think they can just walk up. If we were seeing sold-out signs at some venues in April the knock on effect would have been massive and it would be a much healthier package to put to broadcasters.

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I'm getting my Cardiff tickets on Wednesday next week (pay day). I might as well get my Craven Park, Limerick and Old Trafford tickets at the same time.

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It's a bit simplistic to say "we could have sold out 6 months ago if we'd put funding behind it". What exactly does this mean? Funding what? Exactly which bits would you have done differently?

 

To me it seems the RFL have done a decent job at promotion through things such as utilising social media, the trophy tour, engaging local organisations to work on its behalf (e.g. Bristol Rovers FC, Munster RUFC, Cardiff Council etc). The avenues that haven't been pursued are things like TV advertising, which would never prove cost effective (hence rarely being used to sell sporting events of any kind).

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Per this pretty good article in the Guardian they have been over 40,000 tickets sold for the final at Old Trafford. This is incredible in comparison to the final in 2005 when around this number were sold in total (less when you consider several thousand were given away free by the Manchester Evening News in the days leading up to the match).

 

http://www.theguardian.com/sport/blog/2013/jul/31/rugby-league-world-cup-best-side

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There are certainly a lot of good noises coming out about the World Cup this time around.

However...I'm too long in the tooth to believe that it will transfer into a successful tournament. 2000 was greatly talked up, I remember quotes in the press about the game in Belfast hoping for 20,000. I even remember them talking about hoping to sell out the tournament from the quarters onwards!

2008 although more successful was still hopeful of better crowds than it got and many messageboards talked up how many had been sold almost for all to come in comfortably under the estimates. 36,000 for England in Melbourne sounds good but there was talk about how it was going to be nearly 50k.

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Cant wait for the opener in Cardiff, 2 nights in a Cardiff centre hotel, several coaches going from St Helens.

Still most of my mates are Saints supporters not Rugby League supporters.

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Ah! faith, eh?  Believing in something is not quiet the same as a well-founded business plan.. A little more funding?  How does that work? Dunno about this  but maybe, just maybe , the RFL have no more resources available and indeed they may think , quite rightly, that they have done a really good job, so far.  The law of diminishing returns applies, I feel sure, which implies that at this stage , it will need a huge extra push to get an incremental improvement. 

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Cant wait for the opener in Cardiff, 2 nights in a Cardiff centre hotel, several coaches going from St Helens.

Still most of my mates are Saints supporters not Rugby League supporters.

 

The should think of it as a chance to see some rugby league for a change, then.  :lol:

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There are certainly a lot of good noises coming out about the World Cup this time around.

However...I'm too long in the tooth to believe that it will transfer into a successful tournament. 2000 was greatly talked up, I remember quotes in the press about the game in Belfast hoping for 20,000. I even remember them talking about hoping to sell out the tournament from the quarters onwards!

2008 although more successful was still hopeful of better crowds than it got and many messageboards talked up how many had been sold almost for all to come in comfortably under the estimates. 36,000 for England in Melbourne sounds good but there was talk about how it was going to be nearly 50k.

Whilst I agree with you to an extent and share some of your nervousness, I think your memory may be playing tricks about the 20k at Belfast - the stadium didn't even hold that many. I also don't remember the kind of sellout talk that you do.

 

The 2008 tournament did have the same issue as you say, the semis apparently were a sellout well before the games, despite ending up with almost 60 empty seats over the 2 games.

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Whilst I agree with you to an extent and share some of your nervousness, I think your memory may be playing tricks about the 20k at Belfast - the stadium didn't even hold that many. I also don't remember the kind of sellout talk that you do.

The 2008 tournament did have the same issue as you say, the semis apparently were a sellout well before the games, despite ending up with almost 60 empty seats over the 2 games.

I'll settle for 60 empty seats at Wembley Dave.

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Bloke from the YEP was claiming on Twitter the other day (somebody retweeted, I don't follow) that only 10k tickets had been sold for the opener.

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Bloke from the YEP was claiming on Twitter the other day (somebody retweeted, I don't follow) that only 10k tickets had been sold for the opener.

Is he right though?

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I'll settle for 60 empty seats at Wembley Dave.

woops! :biggrin:

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What is it that is making people think that the semis and Cardiff could be close to sell out crowds??

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I think a few people are hoping for 50k plus due to a few reasons:

The organisers have clearly stated the are aiming for near sellouts at these and that ticket sales are exceeding expectations.

Cardiff has a fair few sold out sections and loads of areas on all tiers have been opened.

The promotion and advanced sales exceed anything seen before - 200k sales plus.

We are seeing all sorts of coverage, even this week there have been a couple of excellent articles in the Indy and Guardian.

Itd be nice to hear actual numbers for these events, and being an rl fan i am naturally cynical about the sales progress, but the signs are positive.

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What is it that is making people think that the semis and Cardiff could be close to sell out crowds??

 

What is making people think they won't be?

 

We are told that 200k+ tickets have been sold of which 40k relate to the final. It is therefore reasonable to assume that both Wembley and Cardiff have sold tens of thousands of tickets already, and with 3 months still to go it is not unreasonable to expect ticket sales to pick up further e.g. if/when England qualify for the semis there will undoubtedly be a surge of sales for Wembley.

 

The only time I've seen someone suggest Cardiff and Wembley sales have been poor has been the YEP journalist on Twitter who has not given any indication as to where his "source" may have come from. The fact that the ticket website is showing 30 bays as already sold out, suggests he is wrong, or that the RFL are adopting a bizarre and doomed policy of preventing people from buying tickets which have actually not been sold.

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.......or that the RFL are adopting a bizarre and doomed policy of preventing people from buying tickets which have actually not been sold.

Surely not even the RFL would be that daft.....would they....?  :nono:

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I really hope we get these figures, international rl gets me interested more than super league or the nrl ever could. I reckon if each pro club maybe tried to fill a coach for the opener that would be a good idea, I'd certainly be up for going on one from leeds.

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