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SE4Wire

Sponsorship of the game

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hundreds of hours of tv exposure every year. worldwide.

 

Though in my opinion, whats needed isnt a major sponsor, but a multi platform media partner and a say in both the production and broadcast times.

 

Ideal world i would have a cross station tv deal taking less overall money from the channels for increased exposure of the games. Regardless of the amount of teams (I have the opinion that the superleague should only be 10, with a cross conference into france), having 3 live games broadcast, 2 on sky, and 1 on the BBC or ITV, ideally both, with each network getting one every two weeks, plus one delayed for premier sports or sky, and the final game of the weekend broadcast outside the game district through the superleague website.

 

I think this would bring in far more sponsorship money than a title sponsor alone. 

 

But what do I know

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i was thinking more along the lines of vodafone or the like. providers of internet and mobile services, multinational, could sponsor across leagues (As with my thoughts for france), they would have potential to turn a decent share of the market to their services through league association, league would benefit through joint promotion of apps and exclusive content etc..

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daves carpets of heckmondwyke are rumoured to be the next sponsors for super league..........seriously we need to raise the image of the game and get away from the parochial ideology which appears to be the mindset at red hall, why not court the likes of william hill, paddy power etc etc regardless that they are gambling companies....

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We have a gambling partner and a beer partner, FoxyBingo and Tetleys.

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Looking at football, cricket and Union, they all have a lot of financial services companies.

Football: Aon, Aviva, Barclays, Capital One, Investec, Standard Chartered

Cricket: FriendsLife, LV, Yorkshire Bank

Union: Allianz, Amlin, Aviva, LV, RaboDirect

It'd be interesting to know if this type if company has been approached and if so what feedback if any was received. Some of these will have huge marketing budgets so they may well be worth an approach.

I think one of our biggest strengths is that we are the only regular weekly sport in the Summer with big TV audiences which gives companies year round exposure when coupled with football/union.

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AS well as the exposure surely the key is matching the company/sponsoring brand to that of the sport.  So what exactly is rugby leagues brand, remembering that perception is reality.    In other words I don't think we have a clear and positive branding for our sport.

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hmmmmm...Engage Super League?

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AS well as the exposure surely the key is matching the company/sponsoring brand to that of the sport.  So what exactly is rugby leagues brand, remembering that perception is reality.    In other words I don't think we have a clear and positive branding for our sport.

 

This is a good theme for another thread.

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hmmmmm...Engage Super League?

Indeed, so we have got into that market but it'd be nice to be able to attract some of the bigger boys with their larger financial clout too.

Note that is an "it'd be nice" not "it's a farce that the RFL haven't" comment. I'm really just having a bit if a think out loud session here. Who knows? Some one may come up with something the RFL hadn't thought of and it get back to them and get used.

Also, more importantly I thought it'd be nice to have a chat about the great parts of rugby league and why everything should go well for once.

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For both superleague and the world cup a link up with a major national chain of gyms would be a good idea imo. Something i think would be a perfect fit for both parties involved. Someone like Fitness First named as official fitness/gym partner of SL/RLWC.

 

A collaboration between the two would reap benefits for all. If the RFL provided access to certain players for Fitness first to use in a promotional capacity (special work out plans/competitiosn/fitness challenges etc) and RL highlights (big hots and tries) were shown on the large TV's at all gyms (as well as the usual things that get shown on gym TVs) exposure of the game and the partnership would grow and grow. And theres plenty of other things that could be done between two such parties which would reap great rewards.

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For both superleague and the world cup a link up with a major national chain of gyms would be a good idea imo. Something i think would be a perfect fit for both parties involved. Someone like Fitness First named as official fitness/gym partner of SL/RLWC.

 

A collaboration between the two would reap benefits for all. If the RFL provided access to certain players for Fitness first to use in a promotional capacity (special work out plans/competitiosn/fitness challenges etc) and RL highlights (big hots and tries) were shown on the large TV's at all gyms (as well as the usual things that get shown on gym TVs) exposure of the game and the partnership would grow and grow. And theres plenty of other things that could be done between two such parties which would reap great rewards.

 

I agree for superleague, but for the RLWC, shouldn't we be looking at companies that operate in at least most of the countries that are in the WC?

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Depends, if the majority of the tickets being sold are in this country, and the purpose of a such a link up is to raise awareness in this country, it makes sense to partner with a National UK Chain.

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Report on the BBC rolling news the other day on about sponsorship since the Olympics ended, athletics along with sailing and a couple more sports, cant get sponsors, also individual athletes are looking for an income because sponsorship money is running out.

Seems sponsors were throwing money at Olympic athletes and sports prior to the games, not anymore.

 

That's bad crack.

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Depends, if the majority of the tickets being sold are in this country, and the purpose of a such a link up is to raise awareness in this country, it makes sense to partner with a National UK Chain.

 

Is it not about exposure for the guys sponsoring and making some money for the RFL? In which case, where are most people likely to be viewing? Not necessarily at the game...

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It may be that the RFL is actually trying to get proper value for its competition portfolio and this is becoming a harder sell. I can imagine that many RL title sponsorships have been given away on the cheap in the past. Stones Bitter/Slalom Lager Championship, JJB Super League, Buddies Cup :), how do we know how much was paid on these deals?

 

The Stobart fiasco was the first time the value of this has really come to a head. Engage did pay a fair whack but many will say that this is still on the cheap for something that is on tv every week for 8 months of the year.

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