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Vasile Andreica

Super League should get a Eurosport contract

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Looking at the variety of sports covered by Eurosport, especially on its 2nd channel, all over Europe, I guess it could accomodate the top tier European rugby league competition. They broadcasted the last World Cup. I don't know what are the plans with the upcoming one.

 

But I'm sure the RFL can try to get a contract to showcase the game in Europe. The AFL did it, cricket did it, American football lleagues in some european countries did it. Why not Super League?

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I thought that SL had some of contract with Eurosport as we get all SL games live or slightly delayed on the Eurosport channel over here in Oz.

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To be fair, it's the first time I ever hear of Eurosport Australia :D The European channel has no rugby league coverage.

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To be fair, it's the first time I ever hear of Eurosport Australia :D The European channel has no rugby league coverage.

 

There may be an exclusivity deal in the Sky Sports contract, but I could be wrong.

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There may be an exclusivity deal in the Sky Sports contract, but I could be wrong.

 

For the UK, but for the whole of Europe?

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I think the whole of Europe would include the UK. In any case, does Eurosport have the capacity to send out different things to different countries? I know that the commentary changes, but I am not sure that the pictures do...

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I think the whole of Europe would include the UK. In any case, does Eurosport have the capacity to send out different things to different countries? I know that the commentary changes, but I am not sure that the pictures do...

In Europe, Eurosport is generally available on basic digital television service providers. Since 1999, Eurosport provides various opt-out services providing more relevant sporting content specific to language, advertising and commentary needs. Eurosport offers a stand alone channel which provides a standardized version of the channel (Eurosport International in English). Alongside this there are also local Eurosport channels in France, United Kingdom, Italy, Germany, Poland, Nordic region and Asia Pacific. These channels offer greater sporting content with local sporting events, while also utilizing the existing pan-European feed.

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I think the whole of Europe would include the UK. In any case, does Eurosport have the capacity to send out different things to different countries? I know that the commentary changes, but I am not sure that the pictures do...

 

The UK version is referred to as British Eurosport and gets many different shows to the European version. For example, the AFL matches are shown live on Eurosport on a Saturday morning, but on British Eurosport we just get the one hour highlights programmes as ESPN has the rights to show the live matches in the UK.

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In Europe, Eurosport is generally available on basic digital television service providers. Since 1999, Eurosport provides various opt-out services providing more relevant sporting content specific to language, advertising and commentary needs. Eurosport offers a stand alone channel which provides a standardized version of the channel (Eurosport International in English). Alongside this there are also local Eurosport channels in France, United Kingdom, Italy, Germany, Poland, Nordic region and Asia Pacific. These channels offer greater sporting content with local sporting events, while also utilizing the existing pan-European feed.

 

 

Very informative. You should write for Wikipedia!

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Very informative. You should write for Wikipedia!

An added bit of info, Eurosport and Eurosport HD are broadcast in the clear on the Hot Bird 13B and 13C satellites, and Eurosport Germany on the Astra 1L (28.2ºE) satellite, which should get a decent signal in the UK

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I like the notion that we should just "get a Eurosport contract".

Like you can just pop down to the corner shop and get one over the counter.

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I like the notion that we should just "get a Eurosport contract".

Like you can just pop down to the corner shop and get one over the counter.

 

Hehe. Why not? Eurosport shows a whole host of weirdish sports anyway.

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Hehe. Why not? Eurosport shows a whole host of weirdish sports anyway.

Whenever I turn it on it's usually tennis or snooker.

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AFL (both Australian football and Arena football), T20 cricket, bowling, American football (european bowls), table football, even rock-paper-scissors :D not to mention the Rugby League World Cup last time around. Even GAA finals found their way on.

 

Most of them on Eurosport 2. And British Eurosport has a different schedule.

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Eurosport Australia is not bad. They have provided the best SL coverage in Oz that we've had for some time

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There may be an exclusivity deal in the Sky Sports contract, but I could be wrong.

 

 

If i recall correctly Sky doesn't have any broadcasting rights to continental Europe. Any that you might watch in sports bars in Spain etc are actually "dodgy".

 

Hence they wouldn't have any exclusivity. If this were to become like the NRL's attempts to promote their game worldwide a couple of years ago then the broadcaster would require paying to put out RL. Not such a good idea.

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NRL does a nice job with its official Livestream channel, offering live and recorded games for free to countries where they don't have a TV deal. But they can afford it.

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i like this idea, super league could add a lot of value to eurosport i think, but without subscription fees, there would have to be significant advertising struck by Eurosport to subsidise the cost of rights.

 

Sky can pay so much for Superleague as they have a captive audience. If you want live super league , you have to pay sky. It gets them subscriptions much higher than the cost of what they pay SLE, plus the advertising space that goes with it. Decent viewing figures mean decent advertising returns for Sky.

 

WHere SLE goes wrong is that, unlike the RFU, they dont realise this potential. The BT deal in Union is huge because they understand that people will switch from SKy to the BT platform. BT use this as a launch pad to their services and so will pay over the odds for a well known competition.

 

Going back on topic, if something like this happened, there would have to be big commrcials sold to increase or match income, something im not sure Eurosport alone could deliver.

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i like this idea, super league could add a lot of value to eurosport i think, but without subscription fees, there would have to be significant advertising struck by Eurosport to subsidise the cost of rights.

 

Sky can pay so much for Superleague as they have a captive audience. If you want live super league , you have to pay sky. It gets them subscriptions much higher than the cost of what they pay SLE, plus the advertising space that goes with it. Decent viewing figures mean decent advertising returns for Sky.

 

WHere SLE goes wrong is that, unlike the RFU, they dont realise this potential. The BT deal in Union is huge because they understand that people will switch from SKy to the BT platform. BT use this as a launch pad to their services and so will pay over the odds for a well known competition.

 

Going back on topic, if something like this happened, there would have to be big commrcials sold to increase or match income, something im not sure Eurosport alone could deliver.

 

Good points. I was mostly thinking about a deal to bring rugby league in the continental Europe versions of Eurosport. That would not infringe on the Sky contract.

 

A few years ago we here in Romania could watch one or two Super League games per week on a tiny channel called Sport Klub. Eurosport would be way bigger in terms of audience and commentary quality.

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do you use the superleague website to watch highlights? if there was a full game on there, would you pay a small fee to watch i wonder?

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do you use the superleague website to watch highlights? if there was a full game on there, would you pay a small fee to watch i wonder?

 

Wouldn't mind it, I used to have the MLB subscription. I feel rugby league is one of those sports which are better seen in full-game mode. The intrigue of having to make something of each set of tackles is more appealing to me than just the tries.

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I live in New Zealand, where we get both superleague games shown on delay here. I think if SLE were smarter, they could give away the rights to two Superleague games outside anywhere which has established rugby league, Romania and the Czech republic for example.  This could help promote the game and encourage people to play. I would load these games heavilly with advertising to make up for any shortfall in revenue. I would also make the superleague website be painted onto the pitch.

 

From this, I would show all the other games on delay through the site, with a 'Game pass' subscription. This way, you could watch your team each week if you wanted to, for a small fee, similar to renting a movie. Again, the games would be heavilly loaded with advertising, as would the highlights which are free on the site anyway.

 

By doing this, our sponsors recieve much more international exposure and so get more value for money, whilst the game promotes itself to new markets and fans from farther afield can watch games casually, or watch their team each week.

 

All of these things could be done almost overnight, the only real restriction being the exclusivity of the SKY deal and the clubs seemingly reluctance to take a short term drop in tv share in order to grow the potential sponsorship 10 fold.

 

But, again, what do i know ;)

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As there are many emerging nations in Europe showing an inclination for RL, such as Serbia, Germany and Italy, I can see a lot of benefits broadcasting games there.

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one of the guys in my team here has come over from the Czech republic just to learn more about the game, with commitment like that, we really should be doing all we can as a game to help these people.

 

Too many times before we have missed oppurtunity to develop long term with teams, georgia for example.

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