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Gruff

BT Sport Superleague?

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Could this happen?  Could BT Sport sponsor Superleague?

 

I've just read an article stating that BT sport are now the main sponsors of 2 scottish RU teams, meaning they will get loads of exposure when the two teams play on Sky.

 

This is seen as a triumph of marketing for BT sport as SKY will be inadvertently advertising their competitior.

 

If this is a ploy by BT, what is stopping them sponsoring the Superleague, therefore getting a ridiculous amount of exposure on SKY and beyond?

 

Is this something Sky would allow?  Is there a restriction in our TV contract with sky regarding naming rights?

 

Just wondering really....

 

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along a similar vain...

ive never understood why sky don't allow 1 game aweek,a sunday game?, to be shown on the bbc.

if sky block booked all the advertising around the pitch,sky pitch adverts etc...it would basically be a 2 hour sky advert on the bbc.......everyones a winner imo

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Could this happen?  Could BT Sport sponsor Superleague?

 

I've just read an article stating that BT sport are now the main sponsors of 2 scottish RU teams, meaning they will get loads of exposure when the two teams play on Sky.

 

This is seen as a triumph of marketing for BT sport as SKY will be inadvertently advertising their competitior.

 

If this is a ploy by BT, what is stopping them sponsoring the Superleague, therefore getting a ridiculous amount of exposure on SKY and beyond?

 

Is this something Sky would allow?  Is there a restriction in our TV contract with sky regarding naming rights?

 

Just wondering really....

It's one thing BT sponsoring a couple of teams - especially as the only games played by those teams that will be shown on Sky will be in the European Cup - and quite another sponsoring an entire league.

I am sure Sky would have serious words with Super League if they tried that trick. Even if it was permitted for (say) next year, SL would run the risk of Sky telling them where to go when it's renewal time.

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ive never understood why sky don't allow 1 game aweek,a sunday game?, to be shown on the bbc.

if sky block booked all the advertising around the pitch,sky pitch adverts etc...it would basically be a 2 hour sky advert on the bbc.......everyones a winner imo

Because Sky subscriptions would plummet among cash-strapped RL fans and then the next broadcast contract would offer the sport even less than the paltry amount it currently receives (and barely scrapes along with).

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Because Sky subscriptions would plummet among cash-strapped RL fans and then the next broadcast contract would offer the sport even less than the paltry amount it currently receives (and barely scrapes along with).

would it balls....

and £135million is hardly a paltry amount

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It's one thing BT sponsoring a couple of teams - especially as the only games played by those teams that will be shown on Sky will be in the European Cup - and quite another sponsoring an entire league.

I am sure Sky would have serious words with Super League if they tried that trick. Even if it was permitted for (say) next year, SL would run the risk of Sky telling them where to go when it's renewal time.

Maybe, but maybe it might swing the other way.  And the way things are going we are becoming less (although still very) dependent on sky.

 

With the emergence of BT as a serious competitor, and premier sports as a minor competitor, starting to get into bed with BT along with premier might make Sky take us more seriously, or at least make the bidding more competitive.

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would it balls....

and £135million is hardly a paltry amount

They certainly would, a sky subscription is expensive and many people like myself only really get it for the Rugby League. However, if I knew I could watch one game a week for free then it would mean I'd seriously think about stopping my sub.

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They certainly would, a sky subscription is expensive and many people like myself only really get it for the Rugby League. However, if I knew I could watch one game a week for free then it would mean I'd seriously think about stopping my sub.

and im sure theres thousands of people,who don't have sky,who saw the warrington v hull game in sunday,who thought "how good was that..im signing up for sky so i can see more games like that"

also having a couple of hundred thousand viewers on sky plus a million plus viewers in the BBC will tempt higher profile sponsors....

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I get the feeling BT are going to go with Union, it seems a better fit for them.

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and im sure theres thousands of people,who don't have sky,who saw the warrington v hull game in sunday,who thought "how good was that..im signing up for sky so i can see more games like that"

also having a couple of hundred thousand viewers on sky plus a million plus viewers in the BBC will tempt higher profile sponsors....

You forget you're looking at that game as an RL fan, of course it's the greatest game to you, just as Football fans, RU fans, netball fans think there game is the greatest game. Most non fans would think. That was ok, killed half an hour or so, now must go make tea.

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would it balls....

 

I think it would - if the BBC had 1 live game per round - they would have around 33 live club games per year, plus highlights of all the playoffs.

 

Add on top 3-8 live International games and suddenly there is a very real argument that the BBC is the new home of RL.

 

Why on earth would Sky allow this? This could only work if the BBC were prepared to invest tens of millions in RL, and that isn't going to happen. That many live games on the BBC would make the Sky deal very weak.

 

I have wondered whether they could strike a deal similar to a previous Football Championship deal which saw around 10 games a year broadcast live. 

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and im sure theres thousands of people,who don't have sky,who saw the warrington v hull game in sunday,who thought "how good was that..im signing up for sky so i can see more games like that"

Just to be clear, the overnight rating was 898k. Which is about average for cup matches, so why would the BBC want to show a live game every week when a Dad's Army repeat can get 1.4m viewers? As it is they have cut back the number of cup games they shows in rounds 4 and 5 even though they normally have two all-Super League ties they could show.

Sky pay a premium for exclusivity, if you sell games to another channel it does not meant they will walk away, but the amount they pay will be less. Is it worth losing income in favour of greater exposure, assuming a major free to air channel was interested? The RFL thought that logic made sense recently, and were thoroughly lambasted for it.

It's one thing BT sponsoring a couple of teams - especially as the only games played by those teams that will be shown on Sky will be in the European Cup - and quite another sponsoring an entire league.

Just to be clear, I agree but Sky will be showing the Celtic league from 2014 to replace their lost English Premiership coverage. Which is also when BT are hoping their power grab will see them showing European game instead anyway.

I would be shocked if the Sky contract did not prevent the RFL selling any major Super League sponsorship rights to rival broadcasters. It should be a standard clause in any agreement, including for all other sponsors. But clubs are separate businesses, which is why Hull and Warrington were both sponsored by Magners at the John Smith's Stadium in the Tetley's Challenge Cup.

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I think it would - if the BBC had 1 live game per round - they would have around 33 live club games per year, plus highlights of all the playoffs.

 

Add on top 3-8 live International games and suddenly there is a very real argument that the BBC is the new home of RL.

 

Why on earth would Sky allow this? This could only work if the BBC were prepared to invest tens of millions in RL, and that isn't going to happen. That many live games on the BBC would make the Sky deal very weak.

 

I have wondered whether they could strike a deal similar to a previous Football Championship deal which saw around 10 games a year broadcast live.

sky would still have over 100 games of super league plus live play offs,plus internationals a year...

plus dual tv rights seems to work for the NRL...why not here?

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sky would still have over 100 games of super league plus live play offs,plus internationals a year...

plus dual tv rights seems to work for the NRL...why not here?

It works in Aus cos it is practically the national sport, here it is a minority sport.

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sky would still have over 100 games of super league plus live play offs,plus internationals a year...

plus dual tv rights seems to work for the NRL...why not here?

If Sky attracts any subscribers due to RL, then it is because that is the only place you can watch SL live. If you can cancel Sky yet still watch Super League live then it becomes a completely different proposition.

 

It would certainly make me think twice as I only watch 1 game most weekends anyway and would go to the pub if I wanted the 2nd or 3rd one.

 

Sky don't show over 100 games, they show around 72 including playoffs. BBC have taken the main internationals it would appear.

 

The Aussie market is nothing like here. For starters, you have a terrestrial channel prepared to pay hundreds of millions of pounds per year for RL, that isn't the case over here. RL is one of the biggest TV draws over there, companies battle to get the rights, and showing every game makes sense.

We saw here that when every game is shown over a weekend (Magic Weekend) some of the figures are pathetically low, 53k on Sunday and 80k on Saturday.

 

If there was a genuine market for games 3 and 4 for SL then you could make a bomb from it, that's what happens with Football, the figures are great even for lower games, they aren't for RL.

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Just to be clear, the overnight rating was 898k. Which is about average for cup matches, so why would the BBC want to show a live game every week when a Dad's Army repeat can get 1.4m viewers? As it is they have cut back the number of cup games they shows in rounds 4 and 5 even though they normally have two all-Super League ties they could show.

Sky pay a premium for exclusivity, if you sell games to another channel it does not meant they will walk away, but the amount they pay will be less. Is it worth losing income in favour of greater exposure, assuming a major free to air channel was interested? The RFL thought that logic made sense recently, and were thoroughly lambasted for it.

Just to be clear, I agree but Sky will be showing the Celtic league from 2014 to replace their lost English Premiership coverage. Which is also when BT are hoping their power grab will see them showing European game instead anyway.

I would be shocked if the Sky contract did not prevent the RFL selling any major Super League sponsorship rights to rival broadcasters. It should be a standard clause in any agreement, including for all other sponsors. But clubs are separate businesses, which is why Hull and Warrington were both sponsored by Magners at the John Smith's Stadium in the Tetley's Challenge Cup.

Can you remember Manly winning the Coca Cola 7's wearing Pepsi shirts around 1995 :v

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sky own the tv rights so they can show as many as they want..ie thursday nights,friday nights,saturday evenings & monday nights...so they can show over hundred if they wish...

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Where BTSport will have a problem will be the summertime when there is no soccer or rugby union. I am a big sports fan but am unlikely to watch Ladies tennis unless it is a Grand Slam event. So they will need something to fill the schedules, could be rugby league, motorsport or international hockey or volleyball. Therefore there could be a possible bid when the rights are opened for bidding.

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sky own the tv rights so they can show as many as they want..ie thursday nights,friday nights,saturday evenings & monday nights...so they can show over hundred if they wish...

No, they can't.

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plus dual tv rights seems to work for the NRL...why not here?

Just to be clear, the pay TV market in Australia is much smaller than it is in the UK and there are fewer commercial restrictions. Australian networks can afford to compete for domestic sport rights and are the major partners in NRL and AFL with the pay TV companies buying what is left.

This is the exact opposite of what the situation would be here, where no major network would be able to afford to be the primary broadcaster, and Sky are in a much more powerful and dominant position than their Australian counterparts to need to whatever rights remain to build their business around.

The two markets are completely different. If it was so simple other spots would do it. No other sport in England has a professional domestic league with coverage on a free to air network, and when the BBC tried with the Football League between the combination of the ratings and cuts it was considered not worth it and so the deal was not renewed.

In Australia Seven, Nine and Ten can afford to spend more on sport than than Fox.

In the UK Sky can afford to spend more on sport than the BBC, ITV, Channel 4 or Channel 5.

And that not withstanding, as others have said, that the status of rugby league is completely different in Australia. It is more akin to what the Premier League is here, not Super League. Just because they are the same sport does not mean the two competitions have the same levels of interests or value in their respective countries.

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sky own the tv rights so they can show as many as they want..ie thursday nights,friday nights,saturday evenings & monday nights...so they can show over hundred if they wish...

Just to be clear, Sky only own the rights to show up to 70 Super League matches, which includes the playoffs and Grand Final. No more. With all of the Magic Weekend this allows two matches per round plus two extra for bank holidays or rearranged fixtures.

This year they will show 73 live matches in total, Super League, WCC, Exiles, and two Challenge Cup semi-finals. They still have one Super League match remaining they could show, which last season they used showing the Catalans v Bradford games on the red button so they could still repeat that.

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Just to be....whatever.

A few people here really need to differentiate between opinion and fact and learn to be a little more courteous to one another.

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I'm looking forward to BT sport being a BT customer. I think it's reasonable to pay £15 a month for broadband and premier league football.

 

The thing is, it take innovative moves like this, plus the buying power of BT to compete.

 

So what stops Channel 4 or ITV getting into bed with Orange (or whoever) and bidding for a sport like RL? They can offer one of their digital slots (like more4) to be a sport channel.

 

Edit: How many RL fans would switch to orange broadband and mobile for a much reduced pay TV channel for RL?

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I would but before we ditch the security of sky after a 20 year period where they've basically kept the sport afloat, it's worth considering the plight of ITV digital, Setanta, ESPN and all the other 'young pretenders' who've come along during that period.

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