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Martyn Sadler

BT Sport launch - missed opportunity

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Seems they're not reporting for the 'new' ESPN?

Their numbers will be "premier sports" like,all they have is Australian rules,baseball and US college sports.

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i assume that BT Sport must have been approached about the World Cup. I would love to know how those discussions went.

 

Well you're the bloody journalist, go and ask the questions and do some digging.

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Their numbers will be "premier sports" like,all they have is Australian rules,baseball and US college sports.

 

Around 10,000 for the top rated programme then.

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Around 10,000 for the top rated programme then.

Probably about right, can't ever seeing A F L rate above that.

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BT Sport 1
w/e 25 Aug 2013
000's
1 BARCLAYS PREMIER LEAGUE (SAT 1130) 413
2 SCOTTISH PROFESSIONAL FOOTBALL LEAGUE (FRI 1900) 120
3 BT SPORT FILMS (SAT 1500) 85
4 SERIE A (SAT 1940) 37
5 UFC: BEYOND THE OCTAGON (TUE 2100) 25
6 CARIBBEAN PREMIER LEAGUE T20 (SAT 1601) 19
7 SERIE A (SUN 1929) 17
8 BUNDESLIGA (SAT 1700) 16
9 BT SPORTS PANEL (SAT 0930) 16
10 BAKER & KELLY'S V.S.P.O (FRI 1800) 16

BT Sport 2
w/e 25 Aug 2013
000's
1 1-BUNDESLIGA (FRI 1900) 23
2 SERIE A (SUN 1657) 18
3 WTA - NEW HAVEN OPEN AT YALE (WED 1944) 17
4 ROAD TO RIO (SUN 1029) 17
5 CLASSIC BARCLAYS PREMIER LEAGUE (THU 1601) 14
6 UFC (TUE 2200) 14
7 ON AT 2200.24 1-BARCLAYS PREMIER LEAGUE (WED 2202 13
8 BTSI (FRI 2548) 12
9 FRENCH LIGUE 1 (SUN 1958) 11
10 BT SPORT FILMS (SUN 2200) 11

ESPN
w/e 25 Aug 2013
000's
1 MLB PLAYER POLL (THU 2030) 35
2 ESPN KICKS - EXTRA #34 - SEG 2 (FRI 1904) 20
3 LIVE - TOP 14 TOULON V RACING METRO - 1S (FRI 1951 16
4 19:59 - LIVE - INDYCAR SONOMA (SUN 2117) 8
5 TOP 14 RUGBY HIGHLIGHTS (FRI 1920) 7
6 BTSP00-FRENCH LIGUE 1 (SAT 1857) 6
7 NASCAR SPRINT CUP HIGHLIGHTS (MON 0731) 6
8 LIVE - MLB NY METS V MINNESOTA (MON 1900) 5
9 LIVE - MLB BOSTON V SAN FRANCISCO (WED 2121) 5
10 MLB (TUE 0800) 5

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Here we go again. When are people on here going to accept that rugby league is a minor sport played in a few working class towns in the North and even then plays second fiddle to football in most of those towns (not forgetting some students and RU players playing half a dozen games a season in towns across the UK). The league winners this year got between 5000 and 6000 spectators for most of their home games. Few are interested even in 'the birthplace of rugby league'. Why on Earth would BT want to pick it up? So they can be associated with showing games involving RL powerhouses like Italy and USA playing in near empty stadia? I really don't think they are rueing a missed opportunity here. I suspect that they've got a different objective.

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Very similar to any E S P N ratings you can find on barb the vast majority of subscribers watching premier league games and not interested in the other content despite all the hype and advertising.

Whats patently clear about BT Sport is that unless they're showing their once-a-week live Premier League game, they may as well not be on air.

The new figures posted by Cherry and White once again show almost the same figures from the previous period. A PL game over 400k, a Scottish game over 100k, and that's it.

Being only a month into it should give them some leeway for now, but a business model based around one live PL game isn't ideal.

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Here we go again. When are people on here going to accept that rugby league is a minor sport played in a few working class towns in the North and even then plays second fiddle to football in most of those towns (not forgetting some students and RU players playing half a dozen games a season in towns across the UK). The league winners this year got between 5000 and 6000 spectators for most of their home games. Few are interested even in 'the birthplace of rugby league'. Why on Earth would BT want to pick it up? So they can be associated with showing games involving RL powerhouses like Italy and USA playing in near empty stadia? I really don't think they are rueing a missed opportunity here. I suspect that they've got a different objective.

For all the football fans in this country, BT's offering of Bundesliga or Serie A averages no more than 20k. The bonus for them is that they probably didn't pay much to get those games. With SL, they would have to cough up some money if they are going to prize rights away from Sky, but SL (as shown by figures on Sky) would still be a more value commodity than most of their rights portfolio.

Its not about delusions of grandeur, its about the fact that SL still remains one of the handful of sports leagues that can draw over 100k viewers for a game. It doesn't have to do Super Sunday numbers for BT to be interested.

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Not having BT Broadband, am I right in assuming if you have BT Broadband but don't have a Sky subscription you can still watch BT Sport online? 

 

If so I'm guessing for now those figures are excluded from the viewing figures given above, which might be substantial given the relatively low figures quoted for some sports and a broadband user base that was 6 million+ in the last figure I saw quoted.

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BT really need some content.  Several evenings in a row the only live sport they have is on ESPN and whilst I'm watching college football, baseball and the AFL I accept I'm not usual in this regard.  Aviva Premiership won't save them - not least because it'll still leave Mon-Thu with nothing doing.  If you're that desperate for women's tennis (which isn't going to be completely year round) it's on Eurosport.

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Not having BT Broadband, am I right in assuming if you have BT Broadband but don't have a Sky subscription you can still watch BT Sport online? 

 

If so I'm guessing for now those figures are excluded from the viewing figures given above, which might be substantial given the relatively low figures quoted for some sports and a broadband user base that was 6 million+ in the last figure I saw quoted.

 

You are correct.  But I do wonder how many are bothering.  The service is poor and makes the ITV Player look marvellous.

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BT really need some content.  Several evenings in a row the only live sport they have is on ESPN and whilst I'm watching college football, baseball and the AFL I accept I'm not usual in this regard.  Aviva Premiership won't save them - not least because it'll still leave Mon-Thu with nothing doing.  If you're that desperate for women's tennis (which isn't going to be completely year round) it's on Eurosport.

It is a little strange, for a relatively modest investment, they could probably have gone for Super League, taken the Championship for free, and maybe even pushed for the NRL and become a true RL channel - I expect that RL would even allow 3 live SL games per week if BT wanted to fund this.

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You can't really blame BT for not going for SL, considering we signed a 5 year tie-up with Sky before they even bid for the Premier League rights. By the time the SL contract expires, they may no longer have the Premier League as another round of auctions will have happened. I believe they did bid for the NRL though didn't they? Certainly a strong rumour at the time, as was the world cup rights. For whatever reason, neither happened.

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You can't really blame BT for not going for SL, considering we signed a 5 year tie-up with Sky before they even bid for the Premier League rights. By the time the SL contract expires, they may no longer have the Premier League as another round of auctions will have happened. I believe they did bid for the NRL though didn't they? Certainly a strong rumour at the time, as was the world cup rights. For whatever reason, neither happened.

I'd be surprised if they were outbid for the NRL and World Cup - if they were I'd suggest their bids weren't overly serious as I don't think Premier will be paying a bucket load of cash.

 

You're probably right about the SL rights though, will be interesting to see what happens next round.

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You can't really blame BT for not going for SL, considering we signed a 5 year tie-up with Sky before they even bid for the Premier League rights. By the time the SL contract expires, they may no longer have the Premier League as another round of auctions will have happened. I believe they did bid for the NRL though didn't they? Certainly a strong rumour at the time, as was the world cup rights. For whatever reason, neither happened.

 

I don't recall those rumours.  Are you sure it was more than people shouting out random broadcasters on forums?

 

BT appear to have done three pieces of buying.  They've bought a package of 1/4 of Sky's total Premier League coverage, they've bought European rugby union, and they bought ESPN's product rights.

 

Bra-****ing-vo.

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I don't recall those rumours.  Are you sure it was more than people shouting out random broadcasters on forums?

 

BT appear to have done three pieces of buying.  They've bought a package of 1/4 of Sky's total Premier League coverage, they've bought European rugby union, and they bought ESPN's product rights.

 

Bra-****ing-vo.

They've also nicked MotoGP off the BBC :( 

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They've also nicked MotoGP off the BBC :(

 

Passed me by that.  Another "only at weekend" sport though?

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Well you're the bloody journalist, go and ask the questions and do some digging.

I did, months ago, but they were not prepared to reveal any details of their sports buying policy, and whether or not the World Cup ever came into their thinking.

 

I still think it would be a great promotion for them, given how half-heartedly their output has been received so far.

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I don't recall those rumours.  Are you sure it was more than people shouting out random broadcasters on forums?

 

Dave Hadfield - either in Forty/20 or RLW I think. Could be misremembering. Also recall a couple of journos implying on twitter, but not sure how much wishful thinking was involved

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Here we go again. When are people on here going to accept that rugby league is a minor sport played in a few working class towns in the North and even then plays second fiddle to football in most of those towns (not forgetting some students and RU players playing half a dozen games a season in towns across the UK). The league winners this year got between 5000 and 6000 spectators for most of their home games. Few are interested even in 'the birthplace of rugby league'. Why on Earth would BT want to pick it up? So they can be associated with showing games involving RL powerhouses like Italy and USA playing in near empty stadia? I really don't think they are rueing a missed opportunity here. I suspect that they've got a different objective.

You blew your cover too quickly this time.

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Not having BT Broadband, am I right in assuming if you have BT Broadband but don't have a Sky subscription you can still watch BT Sport online? 

 

If so I'm guessing for now those figures are excluded from the viewing figures given above, which might be substantial given the relatively low figures quoted for some sports and a broadband user base that was 6 million+ in the last figure I saw quoted.

I'm in the other boat I have Sky tele and BT broadband but didn't take up the free BT sports.

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i've got both SKy and BT (free via the broadband) and so far i've only watched one of the UFC events so far.. partly because i keep forgetting its there.. the UFC is the only thing of real interest to me on the channels so haven't bothered to check out the rest of their content. i'd imagine a lot of people are in the same boat and forget its actually there.. There are probably plenty of people who don't flick past channel 405 (SSN) on the sky platform.

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I'm in the other boat I have Sky tele and BT broadband but didn't take up the free BT sports.

Me too. Nothing on BT Sport to entice me to take up my free subscription.

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