Archived

This topic is now archived and is closed to further replies.

Pottsy

The one thing I really don't get about London....

57 posts in this topic

If so much money has been spent by savy business men, has the marketing budget been large enough and used effectively?

There are a great many northerners and Aussies living in London and an untapped 8 million population, if a city in the north can

provide 10,000 fans from 250,000 residents then this should equate to 320,000 of 8 million.

I'm begining to think that our product cannot be as good as we think it is, Londoners obviously enjoy there sport and their soccer grounds are bulging

with people dying to see a nil nil draw or a thrashing from the mancs. 

The product is good but people like what they are used to. Those of us who didn't grow up with the sport, won't necessarily fall in love with it right away, it takes time.

Share this post


Link to post
Share on other sites

10% is nowhere near enough.Cut my wage by 10% & move me back to Oldham & I'd be bloody Rockerfeller.Instead I shall continue to live in my small terrace within the M25 & subsist on gruel & offal

Share this post


Link to post
Share on other sites

If so much money has been spent by savy business men, has the marketing budget been large enough and used effectively?

There are a great many northerners and Aussies living in London and an untapped 8 million population, if a city in the north can

provide 10,000 fans from 250,000 residents then this should equate to 320,000 of 8 million.

I'm begining to think that our product cannot be as good as we think it is, Londoners obviously enjoy there sport and their soccer grounds are bulging

with people dying to see a nil nil draw or a thrashing from the mancs. 

 

 

The product is good but people like what they are used to. Those of us who didn't grow up with the sport, won't necessarily fall in love with it right away, it takes time.

 

Northern Sol is right. timhammond your numbers don't matter if London doesn't have tradition of following the game. London is a football city. Remember that there northern cities a skip or jog away from RL cities that don't care for the game. 

Share this post


Link to post
Share on other sites

Any clubs spending under £1m on salaries need to seriously consider their position in an elite competition. I have said it before but we should have minimum wage of around £50k and in term a minimum salary rule.

Share this post


Link to post
Share on other sites

I've just finished reading an excellent book called, 'The Fulham Dream' which gives an insight into the original Broncos team of 1980-81 (Fulham RLFC). Incredibly they were regularly getting crowds of 10,000 plus at Craven Cottage. Perhaps the current team needs a link with one of London's Premiership football clubs in order to generate more interest in the club?

Share this post


Link to post
Share on other sites

Yes! We can all imagine 2,000 people rattling around a premiership ground can't we?

 

Anyone who went to Elland Road when 'New' Hunslet were playing there will know that feeling.

Share this post


Link to post
Share on other sites

Any clubs spending under £1m on salaries need to seriously consider their position in an elite competition. I have said it before but we should have minimum wage of around £50k and in term a minimum salary rule.

 

That's what the new structure will deliver. We'll have the really professional clubs in the top 8, the next best, then the good semi-pro clubs in the bottom 8. The new structure will allow any well-run clubs to progress within their 8 and then up into the next 8.

 

There is a massive gulf between the professionalism of clubs at the top and bottom of super league.

Share this post


Link to post
Share on other sites

I've just finished reading an excellent book called, 'The Fulham Dream' which gives an insight into the original Broncos team of 1980-81 (Fulham RLFC). Incredibly they were regularly getting crowds of 10,000 plus at Craven Cottage. Perhaps the current team needs a link with one of London's Premiership football clubs in order to generate more interest in the club?

 

They don't need to link with a soccer club, they just need to be run well. The crowds they have had in the past would be perfectly acceptable now, so the idea that London isn't interested just doesn't wash. It is a grim experience going to watch the Broncos. You get the impression people go out of a feeling of duty, rather than enjoyment. They need to get somewhere, where they can really become part of their local community, and then they need to promote the club, and make good choices on player and coach appointments.

Share this post


Link to post
Share on other sites

The main problem with DH is that he has never had other board members to assist him (apart form Ian Leneghan briefly) All other clubs have functioning boards with decades of RL and business expertise, that is where London have gone wrong, amongst other things. He has attempted to build teams rather than a club. We are paying for that now. 

Share this post


Link to post
Share on other sites

One myth needs correcting here. We have never had gates regularly over 10k. In our first season there were 2 - the John Player Trophy game with Leeds (12583) and the CC tie with Wakey (15013). Our first ever home game was watched by 9552 and our second by 5589. The only other gate over 10k at the Cottage was for our game against the 1982 Roos which was 10432, and there were a LOT of special ticket offers for that one.

Share this post


Link to post
Share on other sites

One myth needs correcting here. We have never had gates regularly over 10k. In our first season there were 2 - the John Player Trophy game with Leeds (12583) and the CC tie with Wakey (15013). Our first ever home game was watched by 9552 and our second by 5589. The only other gate over 10k at the Cottage was for our game against the 1982 Roos which was 10432, and there were a LOT of special ticket offers for that one.

Yes, 'regularly' was not the right word. The average for that season was just over 6,000 which is still considerably more than the Broncos are getting now. My point about the link with a football club is that, say the Broncos were to return to Craven Cottage, instantly you have 20,000 plus people made aware of the club's existance who probably weren't before and, moreover, these are people who regularly attend live sporting events and would probably be tempted to go and watch the Rugby at least once.

Share this post


Link to post
Share on other sites

Yes, 'regularly' was not the right word. The average for that season was just over 6,000 which is still considerably more than the Broncos are getting now. My point about the link with a football club is that, say the Broncos were to return to Craven Cottage, instantly you have 20,000 plus people made aware of the club's existance who probably weren't before and, moreover, these are people who regularly attend live sporting events and would probably be tempted to go and watch the Rugby at least once.

 

I don't think any London based EPL team has any interest in hosting RL. There is nothing in it for them apart from a pitch that comes under more stress. 

Share this post


Link to post
Share on other sites

I'm begining to think that our product cannot be as good as we think it is, Londoners obviously enjoy there sport and their soccer grounds are bulging with people dying to see a nil nil draw or a thrashing from the mancs.

A perceptive comment but Blasphemy on this forum.... 

 

The main problem with DH is that he has never had other board members to assist him

Mr Farrar do you not know of Davids Dutch pal Gerri Bouman who is the original silent partner and the other member of the board. He has even attended one Fan Forum IIRC though he did not say much Though the club has spouted much double dutch these last few years.

In brief this is the situation as I see it

The RFL and lower ranked clubs are desperate that London continue for ONE more season fot four main reasons:

MORE bad publicity for the club to keel over before the Challenge Cup Final or World Cup

Saves the "Great Northern day out" that is the magic weekend

Increases the chances of clubs such as Castleford, Wakefield, Hull KR, and Widnes to avoid the cut in a 14 club league than a 13 club league

Despite bragging on messageboards there is no replacement that could come into Super League for 2014 as was proved when Bradford went into administration.

You may even hear of a buttock clenchingly bad decision to remain at The Stoop in the next few days, despite publicly trashing Harlequins RU, the area and ceasing all local marketing / community activity for the last two years but this kinda sums up how the club has been run.

Share this post


Link to post
Share on other sites

I wonder if they've ever considered re-branding themselves to a fit with the whole 'London' image -i.e. playing in Union Jack colours and ditching the 'Broncos' moniker for something that linked to the history and culture of the city. London 'Monarchs' would have been ideal. I'm not saying that any such changes would bring about massive success, but at least there'd be something that Londoners might identify with? In a city where there are so many sporting clubs, I just don't think they do enough to stand out from the crowd. Easier said than done though, I guess. However, they really should be exploiting the fact that they're a club which, by name, represents 'London' as a whole - not just a suburb or area.

Share this post


Link to post
Share on other sites

They've already had too many identities and colours. None of the changes ever did them any good. This should be their last.

Share this post


Link to post
Share on other sites

Too true. How many years have the London Broncos been around? 20? Then I reckon they've had 20 different jumpers in that time … hardly the way to build a "brand" (even though I have marketing and marketing-speak, fans need an identifiable "thing" eg name, jumper, colours - to identify with !)

Share this post


Link to post
Share on other sites

Too true. How many years have the London Broncos been around? 20? Then I reckon they've had 20 different jumpers in that time … hardly the way to build a "brand" (even though I have marketing and marketing-speak, fans need an identifiable "thing" eg name, jumper, colours - to identify with !)

In one form or other we've been around since 1980, which has people in the heartlands asking the very pertinent question that if we haven't made it now, are we ever going to?

Share this post


Link to post
Share on other sites

I wonder if they've ever considered re-branding themselves to a fit with the whole 'London' image -i.e. playing in Union Jack colours and ditching the 'Broncos' moniker for something that linked to the history and culture of the city. London 'Monarchs' would have been ideal. I'm not saying that any such changes would bring about massive success, but at least there'd be something that Londoners might identify with? In a city where there are so many sporting clubs, I just don't think they do enough to stand out from the crowd. Easier said than done though, I guess. However, they really should be exploiting the fact that they're a club which, by name, represents 'London' as a whole - not just a suburb or area.

London doesnt need a nickname in my opinion. London Rugby would suffice. Also a simple quartered badge somehow representing north, south, east, west and central London would be nice. Perhaps they could run the badge as a school competition in London comprehensives????

Share this post


Link to post
Share on other sites

Does anyone really think that Broncos won't be in Super League next season?  A lot of negativity surrounding the club at the moment, despite improved performances against Rhinos and Saints. An announcement on next season, particularly as to where the club will be playing its home games, would give the loyal supporters some reassurance.

Share this post


Link to post
Share on other sites

Does anyone really think that Broncos won't be in Super League next season?  A lot of negativity surrounding the club at the moment, despite improved performances against Rhinos and Saints. An announcement on next season, particularly as to where the club will be playing its home games, would give the loyal supporters some reassurance.

Quite a few players have been linked with other clubs but Broncos aren't giving new contracts to their players nor buying replacements. It's very odd behaviour given that they haven't announced that they are leaving SL.

 

Funnily enough going solely from a Broncos fans forum, the club finally seems to be doing some marketing. A strange thing to do if they were going to quit.

 

I think it's anyone's guess what will happen but something has to change.

Share this post


Link to post
Share on other sites

I think the Broncos wil be in next season, but how well they go will probably determine whether they will be around the following year.. or If they can find someone to buy the club from DH.. Hopefully the latter.

Share this post


Link to post
Share on other sites

Some people are suggesting a new badge. Ive always liked the original broncos logo and colors before it changed to quins. I reckon they should stick with that. And maybe have the london coat of arms placed some where on the jersey.

Share this post


Link to post
Share on other sites

I think the Broncos wil be in next season, but how well they go will probably determine whether they will be around the following year.. or If they can find someone to buy the club from DH.. Hopefully the latter.

There's been talk (which is cheap) that the other clubs are trying to work out how to keep us in for next season as, with no Championship club in a position to come up in a hurry, a thirteen club division would cause problems with things like the Magic weekend.

Share this post


Link to post
Share on other sites

  • Recently Browsing   0 members

    No registered users viewing this page.



League Express - Mon 10th April 2017

Rugby League World - April 2017