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Leigh Season Tickets

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Yes, it's only the over 60's who have a culture of entitlement.

Can't find where I said they were.

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Whichever way I look at it season tickets are remarkable good value when I compare costs to other entertainments I occasionally go to over a year... 

 

So yep given the demographics of us typical rugby league fans it can be a struggle making ends meet.   But reality unless we think the game should be loss making the clubs do a good job in keeping season tickets low cost.

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Jeez what a pile of buzzcox with Lobby leading the way

Free under 16 with every adult and concession - well done, it gets the family doing something together be it dad/mum or grandad/ma with the kid/s. This is the biggest area non SL clubs must address as their supporter base ages, hope it works. Spreading the cost helps the low income families to take advantage of the discounts - well done, cost of parent and child a little over £6 each per game - FANTASTIC value in a state of arte stadium

Great things are happening at Leigh since the takeover, the Twinning has been dropped, great foundation/community developments and the recruitment is first class - we might even get Lobby chipping a few quid in to keep his username. Also been told there is record sponsorship on the shirt and extra salary cap has been applied for in 2014 - all on a much improved financial result

Well done my club

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Sorry, but I wasn't saying I feel the low earners should get a discount out of sympathy or entitlement, it was in relation to the over 60s discounts, and how clubs could encourage more people to attend.

 

I'm more interested in seeing crowds grow, and I want the sport become more involved. Students/youth/elderly are all allowed discounts, as they're perceived as less affluent, so the clubs still want their patronage. It seems a logical idea to me to extend that help, to find a way of encouraging the lower paid workers/unemployed, whom incidentally are likely to have higher outgoings than the other groups, access to games.

 

A full time worker on minimum wage earns approx. £5.50 per hour after deductions, and that's not taking into account commuting or any other costs. Therefore to attend a game would cost approx. 4 hours pay. That's not a good comeback.

 

Maybe not relevant? But in Germany, you can attend many Bundesliga matches for around £12 a game standing, and that includes free local transport. A different country/sport, but my points is something somewhere is wrong.

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Good on Leigh for showing some initiative, the only thing I would consider wrong is to drop your headline season ticket price, offer discounts around it for bringing in more people but don't just cut your headline price.

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The driver seems to be the three free games for those who know they will miss a few, recently the club has tried not to sell STs but three games between pay days forces many to pick games

If mustard tells me where he lives I will get him a warehouse job paying a lot more than he is on.

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Jeez what a pile of buzzcox with Lobby leading the way

Free under 16 with every adult and concession - well done, it gets the family doing something together be it dad/mum or grandad/ma with the kid/s. This is the biggest area non SL clubs must address as their supporter base ages, hope it works. Spreading the cost helps the low income families to take advantage of the discounts - well done, cost of parent and child a little over £6 each per game - FANTASTIC value in a state of arte stadium

Great things are happening at Leigh since the takeover, the Twinning has been dropped, great foundation/community developments and the recruitment is first class - we might even get Lobby chipping a few quid in to keep his username. Also been told there is record sponsorship on the shirt and extra salary cap has been applied for in 2014 - all on a much improved financial result

Well done my club

Which bit of what I said on this thread do you not agree with Sweaty?

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If mustard tells me where he lives I will get him a warehouse job paying a lot more than he is on.

You can get people well paid warehouse jobs no matter where in the country they live?

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Sorry, but I wasn't saying I feel the low earners should get a discount out of sympathy or entitlement, it was in relation to the over 60s discounts, and how clubs could encourage more people to attend.

 

I'm more interested in seeing crowds grow, and I want the sport become more involved. Students/youth/elderly are all allowed discounts, as they're perceived as less affluent, so the clubs still want their patronage. It seems a logical idea to me to extend that help, to find a way of encouraging the lower paid workers/unemployed, whom incidentally are likely to have higher outgoings than the other groups, access to games.

 

A full time worker on minimum wage earns approx. £5.50 per hour after deductions, and that's not taking into account commuting or any other costs. Therefore to attend a game would cost approx. 4 hours pay. That's not a good comeback.

 

Maybe not relevant? But in Germany, you can attend many Bundesliga matches for around £12 a game standing, and that includes free local transport. A different country/sport, but my points is something somewhere is wrong.

 

 

At Leeds an early bird season ticket for standing (south stand) works at just over £15 a game.  That seems good value to me but I accept it is hard times for a lot of us.

 

In Germany they have larger standing area's and hence higher volume of sales to cover cost and make a reasonable profit plus a huge commercial and sponsorship aspect to the game which allows a higher degree of subsidy to "normal" ticket pricing.  You could argue that the low cost of attendance is what brings the higher volume and hence attracts commercial and sponsorship revenues.  But that is so simplistic as to not be worth arguing given the huge presence and exposure football gets and aided by European and the International profile/game.

 

Lets take a simple example:

 

If say dropped South Stand season ticket to £10 per game that means you have to be confident of attracting an addition 50% crowd to bring in the same revenue. Ignoring whether it could hold the additional people that is a big ask.  I don't know the capacity of South Stand but lets assume 8000 and they all have season tickets that is approx £15 game = £120000.  To achieve same revenue at £10  you need to bring in extra 4000 people, namely 12000*£10=£120000. However your operating costs go up to cover the extra crowd so actually your making less. So need to attract over 50% more people.

 

Considering it would take time to build up the extra 4000 people assuming you where confident it was possible,  that is significant lost revenue during the period until achieve 12000 in South Stand example.   There is a point at which it is just not sound financial sense.

 

I think Leeds currently provides good value season ticket pricing structure.  I assume other clubs do similar.

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I love the way this topic went from Leigh's season ticket prices to an "I hate pensioners" rant.

 

I presume someone gave Lobby a good slapping when he was young and he's never forgotten it!

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Back on topic - I think that it is great that kids get in free with an Adult season ticket.

 

So can adults.

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Yes, it's only the over 60's who have a culture of entitlement.

 

Surely you're thinking of school leavers.

 

Been in the jobs market place ten minutes and they expect £20k, a company car, driving lessons and to be let off their student loans.

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 We're assuming that everybody in the South Stand is paying £20 a ticket? How many of those will be discounted as OAP, etc?

 

As a sample for a club, with an average of 8,000 attendance:

20% OAP, 15% Child/Free, 5% Student, that's only 60% who'll be paying full price.

Therefore, 4,800 tickets are sold for £20. If you dropped the price from £20 to £15, you'd need an extra 1,600 fans to cover the loss. Meaning a total of 6,400 adults paying £15, instead of 4,800 paying £20. However, that's not equal to the sum of its parts, as more than likely, there'll be extra kids taken along, more drinks/snacks and programs purchased and the club will look slightly more attractive to sponsors with an attendance of close to 10,000.

 

Or at clubs like Widnes, maybe a greater discrepancy in ticket pricing. Instead of £20 wherever you sit, why not £22 in the best areas, and £14 for the poorer seats?

 

Or, if anybody earning less than £12,000 pa/unemployed was allowed in for £10, again surely the capacity would increase even further?

 

However, it's all a gamble, but surely something could be done?

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 We're assuming that everybody in the South Stand is paying £20 a ticket? How many of those will be discounted as OAP, etc?

 

As a sample for a club, with an average of 8,000 attendance:

20% OAP, 15% Child/Free, 5% Student, that's only 60% who'll be paying full price.

Therefore, 4,800 tickets are sold for £20. If you dropped the price from £20 to £15, you'd need an extra 1,600 fans to cover the loss. Meaning a total of 6,400 adults paying £15, instead of 4,800 paying £20. However, that's not equal to the sum of its parts, as more than likely, there'll be extra kids taken along, more drinks/snacks and programs purchased and the club will look slightly more attractive to sponsors with an attendance of close to 10,000.

 

Or at clubs like Widnes, maybe a greater discrepancy in ticket pricing. Instead of £20 wherever you sit, why not £22 in the best areas, and £14 for the poorer seats?

 

Or, if anybody earning less than £12,000 pa/unemployed was allowed in for £10, again surely the capacity would increase even further?

 

However, it's all a gamble, but surely something could be done?

 

In my example I was using a per game price of £15... based upon season ticket which are the majority of south standers.  So my example is still relevant and its purpose was to show how difficult it is to come up with a discounted price that still brings in the revenue needed to be a professional club.

 

Key of course is knowing your fan base demographics and the economic situation for your fan base whilst still trying to make a profit.  I'm assuming the clubs have long experience of this and certainly know it far better than myself.

 

Discount too much and don't bring in the additional fans to counter the lost revenue and you go the way of Bradford not that long ago...

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