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Yakstorm

World Cup partners

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In what hasn't been the easiest environment to sell sports sponsorship in, the tournament organisers are finally starting to build some runs on the board.  After today's announcement, the partner family now includes:

  • Laurent-Perrier
  • Hertz
  • Marriot Hotels
  • Specsavers
  • Get the Label
  • Moss Brothers
  • Vivomed
  • Centurion
  • Steeden
  • Ticketmaster
  • Opta
  • XBlades

Now sure some of these partners are mainly providing contra to the event, there is still a decent list being built there, and encouragingly, outside of Moss Brothers and Opta, none are current RFL partners.

 

England has also recruited some new partners and renewed some existing.  As it stands, England's sponsors for the tournament are:

  • Gillette
  • Kingston Press
  • ISC
  • ProSkins
  • Moss Brothers
  • ON
  • BOC
  • StatSports

With 17 days still to go, there is still the chance more partners will be announced...

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Two things, 1 positive, 1 negative.

Positive, its brilliant that the bulk of these sponsors are new to the game over here. Just shows how the international game attracts a whole new market.

On the negative side, why are none of our existing or previous sponsors interested? In the 2008 WC there was a panel of sponsors who were already interested in the game in Oz but it seems sad that the likes of Heinz couldnt be tempted to part with money and get involved in the WC.

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I look forward to quaffing lots of Laurent-Perrier in the stands at Huddersfield next month.

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Two things, 1 positive, 1 negative.

Positive, its brilliant that the bulk of these sponsors are new to the game over here. Just shows how the international game attracts a whole new market.

On the negative side, why are none of our existing or previous sponsors interested? In the 2008 WC there was a panel of sponsors who were already interested in the game in Oz but it seems sad that the likes of Heinz couldnt be tempted to part with money and get involved in the WC.

Some have been long term ie in excess of two years so some sponsors will look for new avenues for sponsoring or investing.

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I look forward to quaffing lots of Laurent-Perrier in the stands at Huddersfield next month.

 

It goes well with a balti pie. :pickeat:

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Sally Bolton said the other week (shortly after the Specsavers announcement) that there were others tied up, it was just about deciding when best to release the details. Sponsors want the best return for their investment and releasing the details now, with the focus on the World Cup gives them a much higher impact, than announcing it two months ago.

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Very interesting point. Given that the rugby league world cup is not a big enough sporting event to attract year round coverage like the football world cup, the timing of announcements is clearly important. Whilst some fans have been quick to criticise the lack of announcements in the months leading up to the event, it is heartening to see more announcements nearer the time. From the sponsors point of view, the coverage from the prominent Burgess brothers, Sonny Bill Williams and Stuart Lancaster stories in recent days has raised the profile of the event and given a great platform to make announcements.

 

With ticket sales now seeming to really be ramping up, the squads announced, and a TV advert about to air there really is a lot to be positive about. I can't wait for the tournament to start.

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Very interesting point. Given that the rugby league world cup is not a big enough sporting event to attract year round coverage like the football world cup, the timing of announcements is clearly important. Whilst some fans have been quick to criticise the lack of announcements in the months leading up to the event, it is heartening to see more announcements nearer the time. From the sponsors point of view, the coverage from the prominent Burgess brothers, Sonny Bill Williams and Stuart Lancaster stories in recent days has raised the profile of the event and given a great platform to make announcements.

 

With ticket sales now seeming to really be ramping up, the squads announced, and a TV advert about to air there really is a lot to be positive about. I can't wait for the tournament to start.

Steady on there. Remember you are a rugby league fan - we have a grumpy reputation to maintain!

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Who are the rest of the teams sponsored by?

 

France:

- Puma (Clothing)

- Mutuelle Du Rempart

- AXA

 

Fiji:

- LE (Clothing)

- Vodafone

- Fiji Sun

 

Wales:

- Raging Bull

- Probiz

 

New Zealand:

- Blk (Clothing)

- Pirtek

- Malaysia Airlines

- revera

- Autex

 

Australia:

- Canterbury (Clothing)

- Holden

- Powerade

- Telstra

 

Italy:

- Fi-Ta (Clothing)

- JD Bar and Grill

- Azzuri Concrete

- Warburn Estate

- Visit Griffith

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Italian sponsors are largely embarrassing. Visit Griffith, oh please. Full of Aussie-Italian mafia. I believe Fiji also has Air Pacific as a sponsor (Fiji Airlines?)

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Just used the Hertz World Cup discount code to book my hire car for when I'm in Avignon for the France v New Zealand game.

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Partners in 2000 according to the supporters guide were:

Lincoln Financial Group (title sponsors - who went bust shortly afterwards!!!)

Motorola

Emirates

Tetleys

Posthouse

World Class (lottery funding, I think)

Gilbert

Gola

Fyffes

Logitog

Granada (official motorway services - though I never saw any advertising in any of them & boy did I look!)

Zoo media corporation

NSPCC (official charity)

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Ashamed not to see the likes of Emirates or Tetleys on board. Surprised no official airline, drink as sponsor. 

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What we need is a stable year to year programme of internationals and then I think the likes of Powerade, Emirates, tetleys etc would get involved.

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I had hoped the RLIF would have led the search for blue chip sponsors but obviously not. There was talk of a full cycle of internationals to be set up between world cups but as usual that seems to have disappeared. If I was an international sponsor I would want an international body to talk to which would give me confidence in the brand I was supporting

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I had hoped the RLIF would have led the search for blue chip sponsors but obviously not. There was talk of a full cycle of internationals to be set up between world cups but as usual that seems to have disappeared. If I was an international sponsor I would want an international body to talk to which would give me confidence in the brand I was supporting

Good point. Perhaps some businesses have wanted to get involved but were unsure whether it would be value for money as they couldn't point out any concrete international programme for the next few years?

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Ashamed not to see the likes of Emirates or Tetleys on board. Surprised no official airline, drink as sponsor. 

 

Tetley's already support RL via the Challenge Cup.  Good to have different sponsors showing up for different events.

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Good point. Perhaps some businesses have wanted to get involved but were unsure whether it would be value for money as they couldn't point out any concrete international programme for the next few years?

 

I think they're just being approached for this event though?  RLWC is a different entity to all of the other different entities that control RL.

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I think they're just being approached for this event though?  RLWC is a different entity to all of the other different entities that control RL.

Yeah but maybe some thought 'hmmm sounds interesting, I might get (insert business) involved, get me the head honcho of International RL'....and then thought better of it. 

 

Just a thought. Either way I am ashamed.

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It looks like Highland Spring are on the Scotland kits. Great sponsor!

good stuff - the kit looked a little bland without a sponsor, and Highland Spring were involved a couple of years ago, so this is positive.

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I think they're just being approached for this event though?  RLWC is a different entity to all of the other different entities that control RL.

I think the real measure of success with these sponsors is how many of them hang around for future tournaments - it would be great to see some of these become long term partners and support the Four Nations and other tournaments like the European Cup.

 

At the moment we seem to see sponsors just nip in and out for the odd event, and it makes life more difficult.

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good stuff - the kit looked a little bland without a sponsor, and Highland Spring were involved a couple of years ago, so this is positive.

Good news - a brand that everyone recognises, but which is still intrinsically Scottish by its very name.

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Can't we get Helen Fielding on board as Chick-lit supplier to the World Cup?

 

Fielding (born 19 February 1958) grew up in Morley, West Yorkshire, a textile town on the outskirts of Leeds in the north of England. She lived next to a factory that made the fabric for miners’ donkey jackets, where her father was managing director. He died in 1982 and her mother, Nellie, still lives in Yorkshire. Fielding attended Wakefield Girls High School and has three siblings, Jane, David and Richard.

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