Archived

This topic is now archived and is closed to further replies.

Padge

Another Sell Out

28 posts in this topic

Can't access the site, but am guessing it's about Judas Joel.

Share this post


Link to post
Share on other sites

Can't access the site, but am guessing it's about Judas Joel.

 

No, its about the fact that the Original Rugby World Cup has sold out all their sponsorship packages available.

Share this post


Link to post
Share on other sites

I love good news as much as the next man, but how can there be a limited number of sponsorship packages? Surely we'd accept as many as wanted to spend their money on us?

Share this post


Link to post
Share on other sites

I love good news as much as the next man, but how can there be a limited number of sponsorship packages? Surely we'd accept as many as wanted to spend their money on us?

 

I presume there is a limited amount of advertising space available and you reach a point when there is no space left people cease to be interested. Its no good being a sponsor if you're relying on the off chance that a commentator at the game mentions your brand at random.

Share this post


Link to post
Share on other sites

I love good news as much as the next man, but how can there be a limited number of sponsorship packages? Surely we'd accept as many as wanted to spend their money on us?

 

Quite.

 

So if McDonalds want to get on board tomorrow with half a million for the rest of the tourney, we can send 'em packing cos there'll be no room for them, so hard cheeseburger.

Share this post


Link to post
Share on other sites

Quite.

 

So if McDonalds want to get on board tomorrow with half a million for the rest of the tourney, we can send 'em packing cos there'll be no room for them, so hard cheeseburger.

 

Where exactly would they advertise?

 

If all the ground space, program space, TV & Radio slots, shirt patches, catering franchises etc. etc. are sold what can you offer them.

Share this post


Link to post
Share on other sites

Where exactly would they advertise?

 

If all the ground space, program space, TV & Radio slots, shirt patches, catering franchises etc. etc. are sold what can you offer them.

 

I understand the practicalities of what you're saying, and at the same time, the improbability of my suggestion, but you have to wonder if some imaginative source of money came in at this late stage "Hey RLWC we'd love to be the tourney's official chocoalte biscuit and here's 50K" would they be knocked back? RLWC putting up the 'sold out' sign depends entirely on how many packages they've offered, which tbh as EW suggets, is almost limitless.

Share this post


Link to post
Share on other sites

Where exactly would they advertise?

 

If all the ground space, program space, TV & Radio slots, shirt patches, catering franchises etc. etc. are sold what can you offer them.

 

A high vis jacket worn by NW :ph34r:

Share this post


Link to post
Share on other sites

This is getting surreal.

 

The organisers will have worked out what they can offer to sponsors in the way of advertising space they have through all outlets. They have now sold all that space to sponsors.

 

Its another good news story FFS. 

 

Only on this game could it be turned on its head into being "they could do better" story.

 

I really do despair about how this game survives with its worst enemies being those that 'supposedly' love it.

Share this post


Link to post
Share on other sites

This is getting surreal.

 

The organisers will have worked out what they can offer to sponsors in the way of advertising space they have through all outlets. They have now sold all that space to sponsors.

 

Its another good news story FFS. 

 

Only on this game could it be turned on its head into being "they could do better" story.

 

I really do despair about how this game survives with its worst enemies being those that 'supposedly' love it.

 

Read what you want. Nobody has written 'could do better' or anything like it. But if you want to rant about negativity (sooooo yesterday on TRL) then go for it!

Share this post


Link to post
Share on other sites

Read what you want. Nobody has written 'could do better' or anything like it. But if you want to rant about negativity (sooooo yesterday on TRL) then go for it!

 

Maybe you would have preferred a press release from Sally Bolton saying "Sponsors still wanted no advertising space available"

Share this post


Link to post
Share on other sites

Maybe you would have preferred a press release from Sally Bolton saying "Sponsors still wanted no advertising space available"

 

If it was true, why not? It'd hardly be in a press release though. She'd still be working behind the scenes, which she may well be.

 

It's been pointed out how it could put a come-lately company off getting in touch, and I don't see the point of that, but whatever floats your boat.

 

RLWC 2013 looks great from my perspective so far. We'll have to wait and see how much brass it raises (the real nitty gritty. we were all here in 2000), and this press release makes no difference either way.

Share this post


Link to post
Share on other sites

If it was true, why not? It'd hardly be in a press release though. She'd still be working behind the scenes, which she may well be.

 

It's been pointed out how it could put a come-lately company off getting in touch, and I don't see the point of that, but whatever floats your boat.

 

RLWC 2013 looks great from my perspective so far. We'll have to wait and see how much brass it raises (the real nitty gritty. we were all here in 2000), and this press release makes no difference either way.

 

I despair. I really do.

Share this post


Link to post
Share on other sites

I despair. I really do.

 

:tongue: :tongue: Lighten up and enjoy the games. We can't all be smart enough to agree with everything you post.

Share this post


Link to post
Share on other sites

If you look at this another way, as a put my Marketing hat on: this shows RL to be a vibrant, progressive company. How, by having some many sponsors on board , they should find it easy to attract the main title blue chip sponsor.

I should know, I work for one of the worlds largest companies in its field. If you are successful partners are not hard to find, as they will find you.

Share this post


Link to post
Share on other sites

Quite.

 

So if McDonalds want to get on board tomorrow with half a million for the rest of the tourney, we can send 'em packing cos there'll be no room for them, so hard cheeseburger.

"unless somebody comes to me and says ‘can we do this?’, there are no more announcements to come and it is now down to activating and servicing the sponsors because that is the long-term goal to get these sponsors hooked on rugby league.”

Share this post


Link to post
Share on other sites

I asked my question out of curiosity but the more I look at it the more I can appreciate padge's and their point. I can see how you would put a limit on the number of sponsors you can look after properly.

Epic effort!

Share this post


Link to post
Share on other sites

Impressed they've sold out and with the diversity of sponsors, especially the likes of Signha which breaks free of a free sterotypes!

 

There can only be so many sponsors you can pull in I'd imagine before you run out of "saleable" space and without bringing in companies who step on the toes of existing sponsors of either the comp or the competing nations. 

Share this post


Link to post
Share on other sites

you'd hope on the back of such a successful pull of sponsors for this world cup the RFL would be able to build on that and secure one of these names as SL Sponsor

Singha Beer Superleague.. 

Share this post


Link to post
Share on other sites

you'd hope on the back of such a successful pull of sponsors for this world cup the RFL would be able to build on that and secure one of these names as SL Sponsor

Singha Beer Superleague.. 

That'll Curry Favour

Share this post


Link to post
Share on other sites

Where exactly would they advertise?

 

If all the ground space, program space, TV & Radio slots, shirt patches, catering franchises etc. etc. are sold what can you offer them.

 

Yep but sponsorship is about way way more that just advertisement at a ground or on a shirt. If that's the mentality then no wonder we struggle to sell sponsorship.  Take the announcement as what it is... PR knowing they have no more possibilities in the queue.

Share this post


Link to post
Share on other sites

  • Recently Browsing   0 members

    No registered users viewing this page.