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Implications of BT Sport's Champions League soccer deal on the value of RL to Sky

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Jarv    40

I just wonder if Sky havent played the bidding for the champions league games pretty well by not bidding to a ridiclious amount. As someone not on BT I certainly wont be switching. I enjoy watching the champions league football.. because its free. I dont support any of the FOUR teams (which tend to be pretty much the same teams each year) so I cant help but think BT have in real terms bought into a pretty limited market.

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Dave T    5,096

I just wonder if Sky havent played the bidding for the champions league games pretty well by not bidding to a ridiclious amount. As someone not on BT I certainly wont be switching. I enjoy watching the champions league football.. because its free. I dont support any of the FOUR teams (which tend to be pretty much the same teams each year) so I cant help but think BT have in real terms bought into a pretty limited market.

Nah, these tournaments will feature the likes of Man Utd, Man City, Chelsea, Tottenham, Arsenal - basically the biggest clubs in England, plus the likes of Barcelona, Real Madrid etc. they are huge draws.

 

These get very good viewing figures.

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jannerboyuk    571

It's a good one to have but still can't help but think bt have overplayed their hand. The problem bt have is that sky sports is one of a very strong portfolio that sky have built up over 20 years, including sky movies and effectively hbo uk and a platform that other channels pay to get on. Bt have put all their eggs in one basket

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Crunchers Dad    101

I heard this morning, that BT will have to add on another 3 million viewers, paying £20 / month (min); to ensure they can afford to cover this deal.

I love the CL, Sky & ITV's coverage is great, but it's FREE. I will not be paying extra for it, end of.

I think BT Sports might be going the way of ITV Digital, if they don't get the numbers right.

If we do go to a bidding war in a year or so, when the next deal is renegotiated, the the RL should ensure a proper highlights package is on domestic TV, if SKY win the rights. Plus we must ensure the games are put onto the "on demand" schedule, as this will be a future revenue & advertising stream, that will grow & grow.

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this weeks figure of 95k for a Saturday game might well be the lowest for a Saturday game and is probably the first time the Saturday game has not followed on from a premier league game. coincidence?

I'm not sure if football fans will wait around for over an hour for the union to start after the premiership game but the international match between England and Australia at Twickers before hand wouldn't have help either.

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shrek    611

I heard this morning, that BT will have to add on another 3 million viewers, paying £20 / month (min); to ensure they can afford to cover this deal.

I love the CL, Sky & ITV's coverage is great, but it's FREE. I will not be paying extra for it, end of.

I think BT Sports might be going the way of ITV Digital, if they don't get the numbers right.

If we do go to a bidding war in a year or so, when the next deal is renegotiated, the the RL should ensure a proper highlights package is on domestic TV, if SKY win the rights. Plus we must ensure the games are put onto the "on demand" schedule, as this will be a future revenue & advertising stream, that will grow & grow.

As someone who worked at ITV Digitial to the bitter end I'm not sure about that.

 

BT turnover something like £20 billion a year, so a £300 million a year football contract might cost a few execs there bonuses and perhaps jobs but it won't sink a company.

 

ITV Digitial was a basket case company that Sky had by the short and curlys pretty much throughout there entire existance.

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I'm not sure if football fans will wait around for over an hour for the union to start after the premiership game but the international match between England and Australia at Twickers before hand wouldn't have help either.

 

its not an hour though, its about 15mins at best. as for the high figures at the end of October then the figures for all sports are higher than normal as it was a free weekend. the England union finished in ample time for union fans to switch over.

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foozler    85

I'm sure Super League will still have value to SKY, but I'm not so sure it will have much increased value. Afterall they couldn't be bothered to put in a half decent bid for the World Cup rights by all accounts, so are they that fussed? As others have said, SKY seem to be rebalancing what they do away from over-reliance on sport, moving to a more balanced portfolio of channels. I imagine they are also looking to make money by selling on their own productions worldwide (a la BBC & ITV), than simple forking out on sports rights.

 

Anyhow, I would suggest anyone thinking BT might come in and bid a stupid amount for RL should think twice. BT signed a 4 year deal for £152m for the rights to the Aviva Premiership, JP Morgan 7s and european matches featuring Aviva Premiership sides. Apparently, £100m of that amount is for exclusive broadcast rights of european cup rugby competition, which is £30m more than SKY were prepared to pay the organisers of the HEC. So a good deal. This £100m carrot is what the English clubs are dangling in front of the Celtic nations to get them to agree to sign up to the new competition that the Premiership and Top 14 have organised. However, what it does suggest is that BT see little value in the rights for the Aviva Premiership per se. 

 

I would have thought BT are looking to use the european competition to significantly expand their brand into other european market. Not sure that RL can offer them the same scope.

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nadera78    872

Every TV contract we've ever signed has been doom-mongered by people within the game right up until the signing. The last one we had with Sky was still being negotiated when the previous one had run out and we'd already turned down an offer from them. People on here, and elsewhere, were having fits that we should have accepted their first offer and were certain that we were done for. What happened? We got a nice new contract. And then followed it up with another one.

 

There's too many miserable blooming northerners involved in this game.

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JohnM    2,651

I heard this morning, that BT will have to add on another 3 million viewers, paying £20 / month (min); to ensure they can afford to cover this deal.

I love the CL, Sky & ITV's coverage is great, but it's FREE. I will not be paying extra for it, end of.

I think BT Sports might be going the way of ITV Digital, if they don't get the numbers right.

If we do go to a bidding war in a year or so, when the next deal is renegotiated, the the RL should ensure a proper highlights package is on domestic TV, if SKY win the rights. Plus we must ensure the games are put onto the "on demand" schedule, as this will be a future revenue & advertising stream, that will grow & grow.

 

I heard this morning, that BT will have to add on another 3 million viewers, paying £20 / month (min); to ensure they can afford to cover this deal.

 

​Do you know if that takes into account other income such as advertising. Will there be a pay per view option? etc. Is there an element of attracting broadband customers to switch from Sky to BT?

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Dave T    5,096

I'm sure Super League will still have value to SKY, but I'm not so sure it will have much increased value. Afterall they couldn't be bothered to put in a half decent bid for the World Cup rights by all accounts, so are they that fussed? As others have said, SKY seem to be rebalancing what they do away from over-reliance on sport, moving to a more balanced portfolio of channels. I imagine they are also looking to make money by selling on their own productions worldwide (a la BBC & ITV), than simple forking out on sports rights.

 

Anyhow, I would suggest anyone thinking BT might come in and bid a stupid amount for RL should think twice. BT signed a 4 year deal for £152m for the rights to the Aviva Premiership, JP Morgan 7s and european matches featuring Aviva Premiership sides. Apparently, £100m of that amount is for exclusive broadcast rights of european cup rugby competition, which is £30m more than SKY were prepared to pay the organisers of the HEC. So a good deal. This £100m carrot is what the English clubs are dangling in front of the Celtic nations to get them to agree to sign up to the new competition that the Premiership and Top 14 have organised. However, what it does suggest is that BT see little value in the rights for the Aviva Premiership per se. 

 

I would have thought BT are looking to use the european competition to significantly expand their brand into other european market. Not sure that RL can offer them the same scope.

Sky treat our game seriously during the summer months. I'm sure if our next Northern Hemisphere World Cup was in June/July, they would be seriously interested.

 

As it stands, they have the Premier League, Champions League and Heineken Cup at this time of the year. 

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