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ShotgunGold

The RFL and Super League should bring Club Memberships to England

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Good example - proves the point that there are sales opportunities being missed.

I am sure there are opoortunities being missed.

However the OP said "Super League could have say 174k members in a few years. Championship could get 30k-35k members I reckon".

Not sure if it makes anyone an all knowing know all moaning minority who can get stuffed by questioning whether changing ticketing arrangements will really provide our game with the tens of thousands more fans predicted?

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Going back to the OP. I read that AFL club Collingwood are predicting to break the 100k membership figure. Many have poured scorn on this figure, claiming the actual number of with a full membership will be much less. Hawthorn are another club who's membership has a high percentage of junior members, country members, etc. However the point is, surely the more membership sales a club makes, of all categories, the greater the interest in that club. Wouldn't, couldn't this, see commercial progress?

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Are we not missing the point ?

 

For me, it's not so much about "being a member", it's about increasing the product range and making customers feel valued even if they can't get through the turnstiles as often as they'd like.

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Jacksonville Axemen usually do an International Membership package, though can't find it on their new website

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Are we not missing the point ?

 

For me, it's not so much about "being a member", it's about increasing the product range and making customers feel valued even if they can't get through the turnstiles as often as they'd like.

That's it. Some here seem to be missing the greater commercial value of memberships. That could include something like discounts on merchandise.

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Rochdale Hornets membership gets fans out onto the field too!


 


The 2014 away jersey is in recognition of the members' contribution to achieving promotion to the Championship. It is quartered with bronze, silver, gold and platinum to reflect the tiers of membership and will have 200 individual and corporate members' names within the design.


 


BbiEvVLIgAELs0F.jpg

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11467002763_a325af6d8a.jpg11466848555_378e337881.jpg

 

Salford , tried a ' membership scheme ' in 2012, like most things they tried that year it was a disaster, rather than just ' pay ' a straight price for a season ticket , it was split up between a membership fee & various levels of package than gave additional benefits . On  NRL lines

In detail it added up to a good deal but in reality it was just too confusing & flummoxed alot of fans.  

Salford fans  either pay for a season ticket or just rock up to pay on the gate , we still have issues with stadium owners who flaty resisit to allow cash turnstiles on the Home or away terraces.

Under the new owner the Red Devils have reverted to a standard ticket  or pass card , not membership . 

 

I can see some benefit in offering a non attendance ' member package ' along the lines of the NRL clubs , for supporters who have moved away or otherwise no able to afford to attend but want to show their allegiance to their club . with some member access on the Club Website & some club shop gear as part of the deal .

this would just be an attempt to articially inflate fan numbers ?

 

On the NRL member schemes do we know what the split is between full paying ( attending ) members and country - non attending ?  

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Rochdale Hornets membership gets fans out onto the field too!

 

The 2014 away jersey is in recognition of the members' contribution to achieving promotion to the Championship. It is quartered with bronze, silver, gold and platinum to reflect the tiers of membership and will have 200 individual and corporate members' names within the design.

 

 

 

That's a good idea... me thinks

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Rochdale Hornets membership gets fans out onto the field too!

 

The 2014 away jersey is in recognition of the members' contribution to achieving promotion to the Championship. It is quartered with bronze, silver, gold and platinum to reflect the tiers of membership and will have 200 individual and corporate members' names within the design.

 

BbiEvVLIgAELs0F.jpg

 

That away jersey is vile.   Is it real metal ?

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That's it. Some here seem to be missing the greater commercial value of memberships. That could include something like discounts on merchandise.

but this is sort of the point - you are highlighting an opportunity that isnt really there. Season tickets (the British memberships) already often provide a merchandise discount.

If the main benefit of a membership is a merchandise discount then that reduces the value to the club.

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Are we not missing the point ?

For me, it's not so much about "being a member", it's about increasing the product range and making customers feel valued even if they can't get through the turnstiles as often as they'd like.

I think the areas we should be targeting are incremental sales and some of these suggestions could be risky.

Offering a partial season ticket would appear to be a great idea in principle but in practice it could encourage people to just commit to half the games and not bother with some of the others.

For example, if a club has 10k season ticket holders and then offers a lesser package, the risk is that 1k of these take the lesser package instead, rather than the desired behaviour of 10k continuing to buy full season tickets and 1k new customers. Sales cannibalisation is a massive risk.

I could be wrong but my understanding of the Aussie game is that season tickets have never really been a big part of the culture their, meaning that pretty much all of this membership drive in revent years has been upside.

The UK has a season ticket culture and by just translating the Aussie version over here you are risking a) lethargy or b ) lost income.

As I have said throughout I think there are some really good ideas that can be borrowed but the NRL memberships scheme overall as a package doesnt seem a natural fit for SL at this stage imho.

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I think a good balance would be somewhere in between what they have in Oz (lots of types of memberships) and what we have in UK in season tickets -

 

Ticketed Membership - Tickets and membership to all super league game, priority on GF, CC Final, discount on merch etc etc

Non-Ticketed - Members Hat, Scarf or Polo etc....

 

I think we are missing a trick a little by not offering some way for fans who cant attend games supporting their club in a way of a memebership.

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I think the areas we should be targeting are incremental sales and some of these suggestions could be risky.

Offering a partial season ticket would appear to be a great idea in principle but in practice it could encourage people to just commit to half the games and not bother with some of the others.

 

 

I wouldn't offer a partial ticket - any six games during the season or whatever - for exactly that reason.  I'd sell a book of - say - ten tickets.  When you've used them, you buy another book - at any point in the season.  If it's late in the season, the price might be a bit higher to reflect that some of the tickets will probably be used next season.

 

I'd also like to experiment with being able to use the vouchers at cup ties - to prove or disprove the theory that season ticket holders don't  go to shared gate games because they have to pay.

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leeds  have the leeds line lottery  and the rhinos 2000   memberships neither of which are dependent on going to any games  

 

the lottery costs £1 per week  and the rhinos 2000 cost  £2 per week  .  both put money into the club without needing a to go and watch a game  and in the case of the rhinos 2000  it also allows priority tickets for cup finals and grand finals equal to that of a season ticket

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leeds  have the leeds line lottery  and the rhinos 2000   memberships neither of which are dependent on going to any games  

 

the lottery costs £1 per week  and the rhinos 2000 cost  £2 per week  .  both put money into the club without needing a to go and watch a game  and in the case of the rhinos 2000  it also allows priority tickets for cup finals and grand finals equal to that of a season ticket

 

Don't see either of these as Membership Schemes in the sense of this thread.  The lottery is just that - a fund raiser.  If I buy a ticket for the National Lottery, I don't see myself as a member of it.

 

Rhinos 2000 ... is that some sort of Nat Lofthouse/Alf Davies organisation ?  A few fringe benefits but the one everyone looks at first is the weekly draw ?  If it is - just another lottery for me.

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I wouldn't offer a partial ticket - any six games during the season or whatever - for exactly that reason. I'd sell a book of - say - ten tickets. When you've used them, you buy another book - at any point in the season. If it's late in the season, the price might be a bit higher to reflect that some of the tickets will probably be used next season.

I'd also like to experiment with being able to use the vouchers at cup ties - to prove or disprove the theory that season ticket holders don't go to shared gate games because they have to pay.

Warrington have launched the half season ticket this year and have three categories with people allowed 2 a games, 2 b games etc. which seems a sensible way of trying to manage this potential pitfall.

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Warrington have launched the half season ticket this year and have three categories with people allowed 2 a games, 2 b games etc. which seems a sensible way of trying to manage this potential pitfall.

 

Still the risk that they won't go to games not covered by their ticket.

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Still the risk that they won't go to games not covered by their ticket.

yup - all these partial tickets have that risk if bought by current attendees. Hence one of my issues with thi

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yup - all these partial tickets have that risk if bought by current attendees. Hence one of my issues with thi

 

They only have that risk if they're time limited.

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They only have that risk if they're time limited.

but all your suggestion of a book of 10 does is give people a discount. Sure it may get cash in up front but without time limiting it could cause issues.

I may go to 10 home games over the next 2/3 years and pay full price - maybe the benefit of cash up front would be large enough to offer discount but I think things in-year would be less problematic.

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but all your suggestion of a book of 10 does is give people a discount. Sure it may get cash in up front but without time limiting it could cause issues.

I may go to 10 home games over the next 2/3 years and pay full price - maybe the benefit of cash up front would be large enough to offer discount but I think things in-year would be less problematic.

 

What do season tickets do ?  Give people a discount.  Following your logic there'd be no season tickets, discount vouchers, concessions, kids-for-a-quid or marketing of any description.

 

It's about maximising your income, not necessarily charging the highest price.

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What do season tickets do ? Give people a discount. Following your logic there'd be no season tickets, discount vouchers, concessions, kids-for-a-quid or marketing of any description.

It's about maximising your income, not necessarily charging the highest price.

season tickets get people along for the 13 games that year for an advance payment.

The time limit element is an important one as you can then budget more accurately for ancillary sales too.

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partial  or half year season tickets are ok in theory  but if you get half way through the season and the club is doing badly  will they get much of a take up for the remainder of the season .

half season tickets for the second half of a season is a good idea and one that a number of clubs already do  but for the first half of a season  cant see the logic

 

theres nothing much wrong with the way we have season tickets at present but it seems that because memberships works well in Australia then we must of course follow the same route as we all know there right about everything

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but season ticket holders will be counted surely as space has to be reserved for them

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