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ShotgunGold

The RFL and Super League should bring Club Memberships to England

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but season ticket holders will be counted surely as space has to be reserved for them

 

Counted as what ?  And what relevance would that have ?

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as attending the game .  at leeds the southstand holds just over 8,000  and theres around 5,500  season ticket holders for it  so it stands to reason you have to count them or you may end up letting to many none season ticket holders into the stand

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Season ticket holders don't necessarily turn up, Dave.

no but you have some money from them.

Your budget will also be based on average spend. So an average season ticket holder will spend £x per match but that nunber will factor in that some spend zero and some dont turn up at all.

I suspect people are more likely to turn up to a lesser game if they have a season ticket than if they have a pass which allows them to leave it and use their ticket for another game.

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no but you have some money from them.

Your budget will also be based on average spend. So an average season ticket holder will spend £x per match but that nunber will factor in that some spend zero and some dont turn up at all.

I suspect people are more likely to turn up to a lesser game if they have a season ticket than if they have a pass which allows them to leave it and use their ticket for another game.

 

You never know how many would have come if things were different.

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You never know how many would have come if things were different.

no but all business decisions should be based on solid assumptions and previous learnings.

Probably getting hung up on the ticketed options, there would probably be more in yhe non-ticketed options or ancillary options on top of core season tickets.

I often think we should do more for 'premium' customers who are preparef to spend more but currently have few options.

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Club memberships are quite new to Rugby League, which has traditionally gone down the Season Ticket route, however Memberships have taken off in Australia.

 

They seem to have been given impetus and structure in Australian rules football (AFL) to forge a better relationship between club and all fans wherever they are in the country. They have taken off in that sport since the 1990s. Adelaide Crows had 25,000 members in 1991, and now have 46,000. Hawthorn Hawks (a Melbourne club) went from 10,000 to 63,000 in the same period.

 

The NRL realised that the amount of money and the fan connection that these Membership schemes provided would be important for the future of the sport, and implemented a centralised membership system in around 2007 (or 2006?).

 

As you can expect some clubs have taken to Memberships much better than others. Some were very active early on, others not so much.

 

Last month, Dave Smith of the NRL said he wanted to double membership numbers between 2013 and 2017. He estimated doubling the numbers would add an extra $50 million to Rugby League, on top of the money that is already taken through memberships.

 

Header.jpg

membership_ladder_18022013.jpg

^^^ The NRL has actively put competition at the heart of Memberships. Centralised memberships means club rivalry, which helps boost numbers and support.

 

Race%20to%2020k_2.jpg

^^^ If Canterbury and Parramatta can race to 20,000; why can't St Helens and Wigan race to 20,000?

 

South Sydney Rabbitohs in particular have taken to Memberships. In 2007 they had 9,000, and last year they reached 27,000. The SSR Chief Exec estimated that 25,000 members is $3 million in revenue. They are aiming for 34k in 2014, and 50k in 2017.

 

There is no reason why English RL clubs cannot implement all this and compete.

 

Some clubs like East Hull have announced 'Memberships' for the 2014 - "a new approach to season passes" - but I don't think it's fully developed nor is it being linked in with other clubs. It's not Memberships in the Aussie way, which is a better way.

 

NRL 2007: 113,000 members

NRL 2013: 230,000 members

 

The following are figures for NRL teams in 2013, but I have also included potential figures for Super League teams too, figures that could be achieved in three-five years in my opinion:

 

Rabbitohs - 27k

Broncos - 26k

Rhinos - 20k

Warriors - 19k

Dragons - 19k

Saints - 18k

Bulldogs - 17k

Eels - 17k

Knights - 16k

Hull FC - 15k

Storm - 15k

Wolves - 14k

Dragons - 14k

Roosters - 13k

Bulls - 13k

Giants - 11k

Cowboys - 11k

Sea Eagles - 11k

Tigers - 11k

Tigers - 10k

Sharks - 10k

Hull KR - 10k

Warriors - 10k

Wildcats - 9k

Vikings - 9k

Raiders - 8k

Red Devils - 8k

Titans - 7k

Panthers - 5k

Broncos - 4k

 

Our Championship clubs should also have Memberships and they could compete with the Super League clubs too.

 

So Super League could have say 174k members in a few years. Championship could get 30k-35k members I reckon.

 

Example of possible Membership options (having looked at NRL clubs):

 

9iuty1.png

 

The RFL and Super League should launch Memberships for England, so that we can go toe-to-toe with our Australian counterparts AND so that we can start getting more full houses at matches.

I have brought this up in the past. A great idea i think which Professional and semi professional Rugby League clubs should embrace.

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just got my season ticket stuff on xmas eve and theres a fairly think booklet of special offers  from the sponsors  so certainly some saving that could be had for a season ticket holder

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What's missing from this thread is that clubs like Parramatta are already offering overseas memberships

http://www.parraeels.com.au/news-display/Parramatta-Eels-launch-NZ-Eel-Membership/88892

 

At the current rate at which the top English players are going to the NRL it can only be a matter of time before there will be UK memberships.. which might suit some on this board...

 

Also am I the only one to notice clubs like Wigan and Widnes introducing season membership schemes. Why even London Broncos are offering 2014 memberships.. for anyone interested...sometime in the near future...

 

Sounds like English Rugby Leagues cultural cringe to all things Australian continues unabated

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I have brought this up in the past. A great idea i think which Professional and semi professional Rugby League clubs should embrace.

I'm not an Aussie Rules fan boy, but why didn't you show them the ceiling in Australian sport. OK, maybe 70k is asking to much. But the sport of australian rules has had memberships for at least 30 years. I'm including the SANFL and WAFL.

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Hull KR do memberships now: http://www.hullkr.co.uk/tickets/2014-membership-packages

 

I chose the gold option because I won't be going to many away games next season (saving up to get away for a year) and so I'd rather give the club a bit of extra cash. 

what exactly do you get for your £25?

 

I've looked at this a couple of times and can see no mention of what they are actually selling you.

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Red

Includes membership card (allowing you to load on access to matches whenever you choose to attend as well as collect Teamcard points every time you spend money with the club) and 2014 members pack.

Cost - £25. Buy online.

Bronze

Includes membership card and access to all 13 home Super League games.

Cost - from £44. Buy online.

Silver

Includes membership card, access to all 13 home Super League games and 2014 members pack.

Cost - from £64. Buy online.

Gold

Includes membership card, access to all 13 home Super Leage games, 2014 members pack and £45 replica kit voucher. The deadline to secure one of these has now passed.

 

That £25 was a starting price (for young children I believe) and for that you simply bought a pass. With the Gold membership, I got a shirt (I get one anyway so there is no real discount here, but I'm not really bothered about all that) and a membership pack (key ring, hat, scarf etc.). It is the first time the club have done something like this (you could spread the cost over 8 months as well) and season pass sales are already up on last year. They've also sent out 50k leaflets to local residents in an attempt to pull in more supporters from the area surrounding the ground. No doubt it'll be reviewed later this year as well. 

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That £25 was a starting price (for young children I believe) and for that you simply bought a pass. With the Gold membership, I got a shirt (I get one anyway so there is no real discount here, but I'm not really bothered about all that) and a membership pack (key ring, hat, scarf etc.). It is the first time the club have done something like this (you could spread the cost over 8 months as well) and season pass sales are already up on last year. They've also sent out 50k leaflets to local residents in an attempt to pull in more supporters from the area surrounding the ground. No doubt it'll be reviewed later this year as well. 

Cheers it was the Membership Pack that I could find no details of, ie the Red Membership, or the difference between a Bronze and Silver.

 

So it is a key ring, hat and scarf. Why don't they tell you this online, it is either the worst sales site ever or I am completely missing something obvious!

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I think that because the Gold membership has now ended they've taken the specifics off as they're not longer needed. Yeah, key ring, hat, scarf, couple of other things... a pen I think.

 

Which reminds me, I've yet to pick mine up. I intend to donate some if it to our Trust and get them some stuff signed; raise some cash to re-invest in the club etc. 

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I think that because the Gold membership has now ended they've taken the specifics off as they're not longer needed. Yeah, key ring, hat, scarf, couple of other things... a pen I think.

 

Which reminds me, I've yet to pick mine up. I intend to donate some if it to our Trust and get them some stuff signed; raise some cash to re-invest in the club etc. 

nah, you can still buy the red and gold which both give you a membership pack.

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