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andyram

2015 - season tickets and marketing & matchday ideas

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Notice that Keighley have released details of season tickets, wondering if we will be having any special early birds deals, season tickets prices will have to be increased for 2015, to keep our squad as competitive with other teams.Any details when prices will be released for 2015 season?

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MS spoke about this at the meeting the other week saying how difficult the balance is between affordability and the need to strengthen the team. I believe that September was being targetted for an announcement of some kind.

 

I'm personallya little suspicious of Keighley's tactics and we shouldn't take their actions as being in any way typical. As well as announcing heavily discounted prices for 2015 they also announced that their gate price was rising to £17. That's a novel approach to bait and switch isn't it - raise the unit cost then heavily discount for a bulk buy?

 

One factor that MS did refer to, which hadn't occured to me before, is the effect of our ageing fan base with more than 50% of season tickets now being sold as concessions. This compares with only 22% not so many years ago. In other words, even if we maintain atendance figures the actual gate income is steadily dropping. This is an issue that is facing all clubs below SL level I believe.

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MS spoke about this at the meeting the other week saying how difficult the balance is between affordability and the need to strengthen the team. I believe that September was being targetted for an announcement of some kind.

 

I'm personallya little suspicious of Keighley's tactics and we shouldn't take their actions as being in any way typical. As well as announcing heavily discounted prices for 2015 they also announced that their gate price was rising to £17. That's a novel approach to bait and switch isn't it - raise the unit cost then heavily discount for a bulk buy?

 

One factor that MS did refer to, which hadn't occured to me before, is the effect of our ageing fan base with more than 50% of season tickets now being sold as concessions. This compares with only 22% not so many years ago. In other words, even if we maintain atendance figures the actual gate income is steadily dropping. This is an issue that is facing all clubs below SL level I believe.

I'm either extremely loyal or extremely dim - I get my ticket as a Xmas present from the wife, but I haven't told her I can get a concession - god help me if she finds out. ;)

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Though the drop in income is an issue, I think the older generation are a potentially untapped market.

 

Generally, they have more free time as family commitments reduce i.e.kids grow up, they have more disposable income than young families and as shown above have more loyalty. The average life expectancy of a 65 year old is 20 years.

 

Yes we should encourage youngsters to attend, but we shouldn't forget the old 'uns either. Who knows they might even bring their grandkids.

 

I have suggested this before, but I am sure organisations like Probus, Rotary club would be happy to have GM and/or his wife come along and talk about being a professional coach / marketing etc..They are usually looking for speakers and we could invite them to a game in return.

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MS spoke about this at the meeting the other week saying how difficult the balance is between affordability and the need to strengthen the team. I believe that September was being targetted for an announcement of some kind.

 

I'm personallya little suspicious of Keighley's tactics and we shouldn't take their actions as being in any way typical. As well as announcing heavily discounted prices for 2015 they also announced that their gate price was rising to £17. That's a novel approach to bait and switch isn't it - raise the unit cost then heavily discount for a bulk e.

Very difficult to get the balance right, but £17 per game is idiotic. I stopped going to Leigh and Halifax because of the ridiculous price and won't ever pay £16 to get into that dump at Sheffield ever again. If Keighley charge £17 that's another ground I won't be going to.

As to season tickets. I am sure it's tempting to hike the prices again, it's not cheap paying for a squad of 80 (I might exaggerate, but only a tad) but much more than £120 and it will def put some people off.

Glad it's not me making the decision!

The point about our ageing speccies is interesting. I have mentioned on here before that there can't be more than 10 people who ever pay the full fee to get in the south Stand. The concession / juniors queue seems to include ages from 5 to 25 and then 50 upwards....Almost impossible to police I know.....

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Though the drop in income is an issue, I think the older generation are a potentially untapped market.

 

Generally, they have more free time as family commitments reduce i.e.kids grow up, they have more disposable income than young families and as shown above have more loyalty. The average life expectancy of a 65 year old is 20 years.

 

Yes we should encourage youngsters to attend, but we shouldn't forget the old 'uns either. Who knows they might even bring their grandkids.

 

I have suggested this before, but I am sure organisations like Probus, Rotary club would be happy to have GM and/or his wife come along and talk about being a professional coach / marketing etc..They are usually looking for speakers and we could invite them to a game in return.

 

 

A very good point WR and one that a few other organisations are recognising. Without the short-term there can't be a long-term to plan for, so targetting immediate markets can have an instantly beneficial effect. After all it's not as if we're expected to pay to stand on windswept open terraces any more, is it?

 

.

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The prices for the 2015 Season Tickets are below:

 

Main Stand

 

Adults - £155 (With the option of paying in £16.50 instalments over 10 months. The first instalment being on 01/12/14)

Concessions - £110 (With the option of paying in £12.00 instalments over 10 months)

 

South Stand

 

Adults - £140 (With the option of paying in £15.00 instalments over 10 months)

Concessions - £95 (With the option of paying in £10.50 instalments over 10 months)

 

Under 16's

 

Under 16's receive a FREE season ticket. Accompanied by a 'Reward Scheme'. The cut-off date to enter the reward scheme is 31 December 2014.

 

Season Tickets include:

 

11 Home Championship Games

3 or 4 'Super 8' Home Game

Entry to Home Reserve Games

 

They do not include cup, friendly or 2nd phase play-off games.

 

Tickets are on sale now and will be delivered at the start of October. Please call the office on 01924 465489 to order or if you have any questions.

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Need to all back the club now though, clubs budgeted for average crowds of 1300 next year and will be doing an hell of a lot of promoting the kids scheme with schools and local amatuer clubs. Mark as asked though for us the fans to get on to people to get to games, wether new fans or potential supporters, we all must know some people who's arm can be twisted in to following the fans. Club budgeted for 1,100 averages this year so we wasn't too dissapointed with the 1,044 average crowd but mark and glen have been dissapointed with some of the crowds in the 6-700 barrier.. The club are wanted to gain another 2-300 home fans next year and if we don't get them the following years budget will be down. The aim in the next 2 to 3 years is to break in to superleague but mark said that's up to the dews public to support it and get to the matches, with the income streams coming in to the club the next few years mark says they will be nothing to stop us going that far other than if the gates stay the same as this year- a club is nothing without people supporting it! That's what he said so time to do our bit as supporters!!! .....

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Very attractive prices and I shall certainly be renewing. I would have liked to have seen a bundle that included a new club shirt but can understand the complications in such an offering.

 

Will we see a relaunch of DREMA and the Lottery? Both of these are quite low key in my opinion and I've never had my arm twisted to join. Any and every way of raking in the cash to pay for the new squad must be pursued in my opinion.

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I will be getting a season ticket as well as re-sponsoring the same player as this season!

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I see Cooky beat Glen to the coach of the year award. Hard to argue with that despite the fact that GM outwitted him both home and way.lol...
At least Rowley didn't win. Given Leigh won nearly everything else that was a relief...

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leigh are demanding a re-count and contacting each coach to find out who they voted for and why. As it was voted by other coaches i guess most were put of voting for him by his recent found arrogance. i think they could get brought down a peg or two come sunday.

i thought morrison deserved it

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i thought morrison deserved it

 

Why?

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To be fair it could of gone to a number of coaches... Vievers, rowley, Morrison, or Cooke but out of them I believe Cooke deserves it.

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morrison by a mile,,him and his other half along with the bod have worked wonders for dewsbury on and off the pitch,it as to make so much difference to help make the mind up of a player wanting to sign for you guys, am sure dewsbury fans are in for a great 2015 season with plenty of quality in the squad and a few old heads to steer them on the park.try get a few special offers up for dogs season ticket holders to visit when were not clashing and the crowds might just swell with us fans that just love a cracking game choose whos playing.nice one.

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morrison by a mile,,him and his other half along with the bod have worked wonders for dewsbury on and off the pitch,it as to make so much difference to help make the mind up of a player wanting to sign for you guys, am sure dewsbury fans are in for a great 2015 season with plenty of quality in the squad and a few old heads to steer them on the park.try get a few special offers up for dogs season ticket holders to visit when were not clashing and the crowds might just swell with us fans that just love a cracking game choose whos playing.nice one.

I can't for the life of me understand why all the clubs - Championship and SL, don't come together and set up an agreement by which discounted entry is given to the season ticket holders of any other club. If championship and ch1 clubs drew a hundred floating voters every week, it could make a big difference.

 

To be fair it could of gone to a number of coaches... Vievers, rowley, Morrison, or Cooke but out of them I believe Cooke deserves it.

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Playing 1 or 2 Friday night games next year to attract floating supporters, think the bulls home match is one of the matches the club will look at

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Playing 1 or 2 Friday night games next year to attract floating supporters, think the bulls home match is one of the matches the club will look at

My preference is to play Friday night but you could lose as many as you gain!

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The main aim for us next year though attendance wise is to shift season tickets and average 1300 gates , especially the free junior season tickets as the club see this as big part of the future. The club will be doing a big push on them in the off season and will soon start it's marketing campaign.. Plenty of stuff in the pipeline to attract bigger crowds.. I know the club have been dissapointed with this years 1044 average

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I can't for the life of me understand why all the clubs - Championship and SL, don't come together and set up an agreement by which discounted entry is given to the season ticket holders of any other club. If championship and ch1 clubs drew a hundred floating voters every week, it could make a big difference.

What's to stop us offering a discount to season ticket holders from other clubs? I think it's a great idea. What's to lose?

Cas, Wakefield, giant, even doggy fans might turn up every now and then if they know it will only cost them £8, £10 ?

Anybody think of a reason not to do this?

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What's to stop us offering a discount to season ticket holders from other clubs? I think it's a great idea. What's to lose?

Cas, Wakefield, giant, even doggy fans might turn up every now and then if they know it will only cost them £8, £10 ?

Anybody think of a reason not to do this?

 

Not really a reason not to do it but it does place a strain on the matchday admin. The turnstyle attendants can't be expected to recognise what might be presented as season tickets from each and evert club, meaning that the only workable solution that the club has had so far is for people to obtain tickets from the office. If we were to have any success with say 100 people wanting to take advantage of this then the office would be overwhelmed I believe. So it's great in theory but very difficult in practise.

 

.

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Not really a reason not to do it but it does place a strain on the matchday admin. The turnstyle attendants can't be expected to recognise what might be presented as season tickets from each and evert club, meaning that the only workable solution that the club has had so far is for people to obtain tickets from the office. If we were to have any success with say 100 people wanting to take advantage of this then the office would be overwhelmed I believe. So it's great in theory but very difficult in practise.

 

.

Come on BSJ is ut that hard for the turn style guys and gals to check this out? at Leigh they had to check student cards for my two to get in as concessions..it took one minute.

The two paying turn styles into the south stand are rarely kept that busy to be honest. With 99% going through the ticket / concessions turn style I am sure they could cope....

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Come on BSJ is ut that hard for the turn style guys and gals to check this out? at Leigh they had to check student cards for my two to get in as concessions..it took one minute.

The two paying turn styles into the south stand are rarely kept that busy to be honest. With 99% going through the ticket / concessions turn style I am sure they could cope....

 

 

Well yes it is Nick. Are the ST's for every club in RL exactly the same and how difficult would it be to pass of a bus pass as a ST in these circumstances?

 

Maybe someone who works/worked on the turnstyles can comment however. After all, I just might be wrong.

 

:ph34r:

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