If the Premier League is worth £5.1 Billion, how much is Super League worth?

[The Daddy]

http://www.bbc.co.uk/sport/0/football/31357409

 

Makes the Super League deal look like a very small drop in the ocean. Quite surprised that SL which has the audience share it does can only command the fee it does in comparison to Soccer. 

[bamfordsbeans]

By my reckoning that makes the contract 64x more valuable than SL.Do the viewing figures and actual attendances reflect this?

Another example -2 hours of soccer= a full season of SL.

[redjonn]

By my reckoning that makes the contract 64x more valuable than SL.Do the viewing figures and actual attendances reflect this?

Another example -2 hours of soccer= a full season of SL.

 

Sky base the value on attracting or keeping the customer contracts. It is football that makes people buy Sky Sports or stick with it irrespective of what other sports  viewing figures. That is their research and customer knowledge is that they will lose huge numbers of customers to the rival that has the football.

 

Sad maybe but irrespective of viewing figures its the football that sells the customer contracts.

[THE RED ROOSTER]

Given that TV viewing figures are bandied about on here - Please note how just 4,000 Households are used out of a UK population of 65 million to determine viewing figures 

 

http://www.theguardian.com/notesandqueries/query/0,5753,-2697,00.html

 

You can even debate it

 

http://forums.digitalspy.co.uk/showthread.php?t=1244870

 

And note it does not include Pubs & Clubs.

 

Not sure that everyone buys SKY for Soccer, for sure its the main driver but it's also the package. I get Cricket, Rugby League, American Footbvall and International and European Rugby Union on SKY as well as the Movies.

 

BT Sport by contrast would have only Aviva Premiership Rugby Union so why should I have a BT Subscription.

 

What BT are trying to do as with ITV Digital, Setanta and ESPN before them is to garner a package of sports together to convince someone like myself to subscribe to their channels. 

 

In this sense you can debate the pros and cons of signing a long term deal with SKY which has a depreciating value instead of calling SKY's bluff and waiting to see what the market value of the sport balanced against the fact that the SKY platform has by far the bigger subscription base at this moment in time.

[Futtocks]

Sky base the value on attracting or keeping the customer contracts. It is football that makes people buy Sky Sports or stick with it irrespective of what other sports  viewing figures. That is their research and customer knowledge is that they will lose huge numbers of customers to the rival that has the football.

 

Sad maybe but irrespective of viewing figures its the football that sells the customer contracts.

...and it is the increasing prices paid for Premiership Football that drives up the subscription fees.

[Padge]

Selling a sport is like selling a house. What you think and your estate agent thinks its worth are not its value. What its value is what someone is willing to pay for it, and that is all it is worth.

[The 4 of Us]

Selling a sport is like selling a house. What you think and your estate agent thinks its worth are not its value. What its value is what someone is willing to pay for it, and that is all it is worth.

And it's worth a lot less if you have sealed bids but only invite one offer.

[Steve Fox]

That's dwarfed by the NFL deal though. It's pretty small time really

 

But NFL international rights are worth peanuts (relatively speaking) whereas the PL's are valued in billions (and growing at a fast rate).

 

Factor in that there are 20 EPL teams and 32 in the NFL and it makes the soccer boys look like quite a big dwarf.

[Padge]

If my Sky Sports sub gets jacked up again next year then its bye-bye. 

[Futtocks]

This could spell bye-bye for some RL fans.

 

[back to the future]

If my Sky Sports sub gets jacked up again next year then its bye-bye. 

Mine too

I'll pick my games to view in a pub

[marklaspalmas]

What's the current SKY RL deal worth?

 

When I see how much is on offer as prize money for winning SL, or sponsorship figures for our competitions, or even stuff like the "million pound match" it really puts us in our place.

[The 4 of Us]

What's the current SKY RL deal worth?

When I see how much is on offer as prize money for winning SL, or sponsorship figures for our competitions, or even stuff like the "million pound match" it really puts us in our place.

No point getting worried about it. Man United turnover last year was £433 Million. I reckon that's at least 5 times greater than all of the Superleague, Championship, League 1 and RFL all together. Different Sport, different planet. There's no accounting for taste.

[Padge]

Mine too

I'll pick my games to view in a pub

 

The same conclusion we came to, it'll be cheaper.

[Futtocks]

The same conclusion we came to, it'll be cheaper.

Given the projected broadcast schedule for Premiership Football, finding a pub that shows Rugby League may become much harder.

[Futtocks]

Is there a name for 'quite a big dwarf'?

Anthony Worrall-Thompson.

[Padge]

Given the projected broadcast schedule for Premiership Football, finding a pub that shows Rugby League may become much harder.

 

not near me.

[Futtocks]

not near me.

Elsewhere, outside the heartlands for instance, it may become next to impossible unless the pub has two feeds in separate areas.

[Mr Wind Up]

While Premier League football dominates sports ratings on Sky, it has more to do with the subscribers. There was speculation that a something like a million customers would leave Sky if they lost the 4pm Sunday slot to BT. 

 

That's what competition does. It forces you to pay more than you'd like for something. If it were up to Sky, they would pay £1 for every sports property. 

[kiyan]

When the RFL stitched up a TV deal for the next 7 years, when all but 1 SL chairmen voted for it; many on here and other forums argued it was a great outcome, BT sport wouldn't last, it was a great deal etc. Well now we see how bad a deal it was! BT were not even asked to bid, Sky were gifted a 7 year deal for about £100m which equates to less than 10 PL games. Think about it, the whole of RL in UK, for next 7 years sold for same price as 10 PL matches!

[Mr Wind Up]

When the RFL stitched up a TV deal for the next 7 years, when all but 1 SL chairmen voted for it; many on here and other forums argued it was a great outcome, BT sport wouldn't last, it was a great deal etc. Well now we see how bad a deal it was! BT were not even asked to bid, Sky were gifted a 7 year deal for about £100m which equates to less than 10 PL games. Think about it, the whole of RL in UK, for next 7 years sold for same price as 10 PL matches!

 

Have I missed something? The length of the deal was 5 years, was it not? 

[roughyedspud]

they announced the next 5 year deal with 2 years left on the old one...so 7 years

 

 

 

on BT...i can see them making a move for the NRL rights next time they come up as it will give them alot of "AM" live content at the weekends....plus they've lost the saturday dinner time rights,they have the 5:15pm saturday game now,so need something else to fill that mid morning slot

[Mr Wind Up]

they announced the next 5 year deal with 2 years left on the old one...so 7 years

 

But the new deal was an improvement on the previous, so why count it in the same figure? 

[roughyedspud]

i dunno...ive not really read through the thread i was just answering you lol

[kiyan]

But the new deal was an improvement on the previous, so why count it in the same figure?

I used 7 years as when the deal was struck, it was 7 years more with Sky. In comparison the new PL deal starts in 2016, same year the one the RL signed last year.

I suppose I was asking, when you have 2 years left to run on a contract, why the rush into signing another 5 on top without asking if there was anything better?

PL has got a 80% increase by pitching BT against Sky, RFL seemed orgasmic about a 5% increase over nearly double the length of contract.