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shawy13

Doncaster Season Tickets

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Is this something that could work at Barrow? Obviously you can’t just give tickets away willy nilly but Doncaster think they can make it work.

Absolute bargain, if that doesn’t get people through the gate then they may as well just give up 

http://bit.ly/2gQcb1w

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Their average crowd for the first eight home games was 591,

maximum was 943 v Toronto

minimum was 334 v Oxford

I'm guessing their STs will be £60 but still a good buy.

 

 

Out of interest Barrows average was 843 for those eight games,.

Of course teams played different teams at home in 2017.

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Obviously I didn’t mean can Barrow copy it exactly. Numbers would need tweaking accordingly but it’s a great incentive and if you could potentially pick up a season ticket for £60 - £80 it may get the floaters interested. 

Huddersfield also offering some great deals. Only catch is you have to watch Huddersfield every other week  

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27 minutes ago, shawy13 said:

Obviously I didn’t mean can Barrow copy it exactly. Numbers would need tweaking accordingly but it’s a great incentive and if you could potentially pick up a season ticket for £60 - £80 it may get the floaters interested. 

Huddersfield also offering some great deals. Only catch is you have to watch Huddersfield every other week  

No intention to offend or criticise, great to bring this to our attention.

Must be a difficult commercial decision to make, pricing Season Tickets and general admission to maximise income but also maximise crowds.

 

 

At the EGM there was an indication Barrow STs would soon be on offer to get some income in before the winter, I'm watching out...............

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Toronto does seasons tickets and from what we Torontonians have been led to understand did very well out of it even in their initial year.  One could also buy blocks of tickets for 3 games.   They have not released how many subscribers for next year they have but its suspected to be a few thousand already not even knowing what the fixture schedule might be.

It surprises me to hear that seasons tickets are not the norm for all RL teams - I was very surprised to see this thread on the matter.  From a financial perspective every dollar already counted allows for that much more forward planning.

Were I Barrow management I would be making a very strong push on season ticket holders.  Even at a discount once in the door  you can push to them all confectionery and merchandise sales, promotions, etc

 

Edited by Captain Survival

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2 hours ago, millomite said:
51 minutes ago, Captain Survival said:

Toronto does seasons tickets and from what we Torontonians have been led to understand did very well out of it even in their initial year.  One could also buy blocks of tickets for 3 games.   They have not released how many subscribers for next year they have but its suspected to be a few thousand already not even knowing what the fixture schedule might be.

It surprises me to hear that seasons tickets are not the norm for all RL teams - I was very surprised to see this thread on the matter.  From a financial perspective every dollar already counted allows for that much more forward planning.

Were I Barrow management I would be making a very strong push on season ticket holders.  Even at a discount once in the door  you can push to them all confectionery and merchandise sales, promotions, etc

 

I’m sure all clubs do season tickets. I was just drawing attention to the offer Doncaster have becauee I thought it was great value and could maybe entice a few floaters like myself. 

Problem is would the extras sold make up for any loss on usual sales 

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@shawy13 thank you for clarifying.  I just read the Doncaster promotion in full  and I think it is very worthwhile and the pricing is astonishing.  If they succeed in getting a thousand ticket holders I have to think the potential weekly confectionery sales, etc should be more then enough to offset the loss on "usual" sales.

This is a great opportunity for both the club and fans.  And imagine the benefit for players seeing a fuller house every week to cheer them on, very motivating.  This would be something great for all to build upon.

Edited by Captain Survival

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£180 for Barrow early bird offer and pay on the gate prices are staying at £15 pound for adults, kids season tickets are £9.99.

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14 hours ago, shawy13 said:

Doncaster sold over 600 season tickets compared to less than 200 in 2017.

£50 is an absolute steal 

No future selling tickets at a ridiculously low rate, its not fair on pay on the day fans or away support who are making up the shortfall

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Looking at their average attendance for 2017 of 600 this would suggest that near enough all of their fans have bought season tickets and the club have taken £30,000 in season ticket sales.

Considering that travelling fan numbers aren't great in Championship One and I believe that match day sales of food and drink won't add to their income, I am not sure how a club can survive on such low income unless they have some big sponsors.

A great deal for the fans at around £4 a game and I hope it works for the club but not sure how this will benefit the club.

Edited by Penno

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3 hours ago, georgeb1 said:

No future selling tickets at a ridiculously low rate, its not fair on pay on the day fans or away support who are making up the shortfall

It’s completely fair. Pay on the day fans have the option to buy a season ticket should they wish and away fans (of which there is few) have the option not to attend 

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both Sheffield in late 90s did something similar as did Bradford about five year ago and look what happened to them . 

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6 hours ago, Penno said:

Looking at their average attendance for 2017 of 600 this would suggest that near enough all of their fans have bought season tickets and the club have taken £30,000 in season ticket sales.

Considering that travelling fan numbers aren't great in Championship One and I believe that match day sales of food and drink won't add to their income, I am not sure how a club can survive on such low income unless they have some big sponsors.

A great deal for the fans at around £4 a game and I hope it works for the club but not sure how this will benefit the club.

So they've taken about the same amount of cash in season ticket sales as last season. If the additional 400 purchasers normally pay on the gate they are now looking at a reduction in admission takings of £6000 a game, or £72k over the season. Likely the figure will be less than that but a significant increase in average attendance will still be needed to merely stand still.

Stupidly priced offers such as theirs are a disaster waiting to happen as pointed out above.

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On 04/01/2018 at 2:10 PM, superten said:

both Sheffield in late 90s did something similar as did Bradford about five year ago and look what happened to them . 

Bradford didn't struggle because of the season tickets, that was a good strategy and part of their success in getting high attendances.  It was the cost of Odsal and mismanagement.  

On 04/01/2018 at 9:47 AM, Penno said:

Looking at their average attendance for 2017 of 600 this would suggest that near enough all of their fans have bought season tickets and the club have taken £30,000 in season ticket sales.

Considering that travelling fan numbers aren't great in Championship One and I believe that match day sales of food and drink won't add to their income, I am not sure how a club can survive on such low income unless they have some big sponsors.

A great deal for the fans at around £4 a game and I hope it works for the club but not sure how this will benefit the club.

This makes the assumption that all of the sales came from existing fans, when actually they will have attracted new or lapsed fans with this promotion.  

Short term you are right it will likely cost them some many this season, but many sports teams don't recognise the long-term value of fans.  Fans are more loyal to a team than just about anything else they spend money on (Nike or Apple would give anything for that kind of loyalty to their brand).  They have just gained 400 new Season Ticket holders, granted at a cost of only £50 but given they have an average tenure of 10 years that could be worth £200k (several times more than the loss this year).  That's before you look at increasing the prices, match day sales, hospitality & sponsorship opportunities.  

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I’ll be amazed with this strategy if Doncaster survive the season!

keep a close eye on their attendances if it’s 1100+ they’ve got a chance if it’s 700 ish, they’re doomed. 

I hope they don’t fold but this is a huge huge gamble. 

Theyd have been better having no season tickets and everyone pays £10 at the gate. 

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However what it does do is give them a guaranteed level of income for the season, up-front. And with it the chance to plan better... ok it may not make as much sense for a club with a bigger following (but even when Cru were in SL I was amazed at how cheap Huddersfeld's ST were), but that certainty for a smaller club could be priceless...

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Murph is right. If they don't get much higher attendances, the shortfall will seriously hurt them. I guess the hope is the new fans they attract will stay loyal for a number of years.Good luck there.

The reason I don't buy a season ticket is the season falls in the holiday period for a lot of people and i know i will miss games being out of the country. Not a lot in it, but that's assuming I won't fall ill and other reasons for not being able to attend match days. However, season tickets do help the board plan for the season ahead. Good luck to the Dons and I hope it works for them. Always good to benchmark and i'm sure the board are watching what other clubs are doing.

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On 09/01/2018 at 11:43 AM, FearNothing said:

However what it does do is give them a guaranteed level of income for the season, up-front. And with it the chance to plan better... ok it may not make as much sense for a club with a bigger following (but even when Cru were in SL I was amazed at how cheap Huddersfeld's ST were), but that certainty for a smaller club could be priceless...

Good theory but it's the same level of up front income as last year: they've sold 3 times the number at 1/3rd of the price. They need to sell quite a few at full price and/or attract an awful lot of additional pay on the day spectators to break even with last year.

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On 09/01/2018 at 6:37 PM, TMF said:

Murph is right. If they don't get much higher attendances, the shortfall will seriously hurt them. I guess the hope is the new fans they attract will stay loyal for a number of years.Good luck there.

The reason I don't buy a season ticket is the season falls in the holiday period for a lot of people and i know i will miss games being out of the country. Not a lot in it, but that's assuming I won't fall ill and other reasons for not being able to attend match days. However, season tickets do help the board plan for the season ahead. Good luck to the Dons and I hope it works for them. Always good to benchmark and i'm sure the board are watching what other clubs are doing.

I’m framing the first sentence of this 😂

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Lol, scrumhalf. I think what Murph should of said was, I agree with the first 2 sentences. Murph, sometimes you are right, but that's a different story, lol.

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