Sign in to follow this  
andyram

Stadium naming rights

Recommended Posts

Any news yet if we have got a new sponsor for the naming rights of the stadium,since the last one with Tetley's ran out on January 1st

 

Share this post


Link to post
Share on other sites

Well seeing we need 25k to sign 2 players

Giving the rights to someone would virtually cover the money

 

Fleet master stadium

Worth a punt

Share this post


Link to post
Share on other sites

If I win the lottery I think for £25k I could think of a few names...

  • Like 2

Share this post


Link to post
Share on other sites
1 hour ago, Piggy's mate said:

If I win the lottery I think for £25k I could think of a few names...

You win the lottery 

 

You will suddenly be my best mate

 

.... Nevermind piggy ;)

Share this post


Link to post
Share on other sites

The mount very nearly became "The rizla stadium" after Marc rushton held a meeting in Leeds 2005 for us fans+ 2 free pints and coach travel. Wanted to out kev nic as money grabbing.

Do many Dewsbury folk consume rizla papers. Sorry I meant do any Dewsbury folk not use rizla!

Share this post


Link to post
Share on other sites
On 15/01/2018 at 2:42 PM, Piggy's mate said:

If I win the lottery I think for £25k I could think of a few names...

The piglet stadium. 

Share this post


Link to post
Share on other sites

Why not approach Sleepeezzee they've got to be interested :shout:

  • Like 1
  • Haha 1

Share this post


Link to post
Share on other sites
7 hours ago, Piggy's mate said:

Why not approach Sleepeezzee they've got to be interested :shout:

Haha c'mon PM we play more attractive rugby now Mr Morrison as left,or were you getting at a certain Rams fan?

  • Like 1

Share this post


Link to post
Share on other sites

Mark has held discussions with a number of interested parties, but nothing to report further than that at this stage.

To avoid things becoming too messy, the plan is to retain The Tetley's Stadium name until a deal with a new partner is struck.

 

My personal view, and something I have mentioned to various people at the club, is that the stadium needs a traditional name.

Since moving in 1994, we've been New Crown Flatt, Ram Stadium and The Tetley's Stadium.

I don't like New Crown Flatt, because Crown Flatt was Crown Flatt (if that makes sense!?) and Ram Stadium just seemed an unimaginative idea.

I like the idea of calling the ground The Colliery, The Colliery Ground or The Shaw Cross Colliery, to reflect the location of the stadium.

From a naming rights perspective, it could be The Tetley's Colliery etc.

 

 

22688084_10154854286672343_967958347485528225_n.jpg

  • Like 1

Share this post


Link to post
Share on other sites
37 minutes ago, Tom Coates said:

Mark has held discussions with a number of interested parties, but nothing to report further than that at this stage.

To avoid things becoming too messy, the plan is to retain The Tetley's Stadium name until a deal with a new partner is struck.

 

My personal view, and something I have mentioned to various people at the club, is that the stadium needs a traditional name.

Since moving in 1994, we've been New Crown Flatt, Ram Stadium and The Tetley's Stadium.

I don't like New Crown Flatt, because Crown Flatt was Crown Flatt (if that makes sense!?) and Ram Stadium just seemed an unimaginative idea.

I like the idea of calling the ground The Colliery, The Colliery Ground or The Shaw Cross Colliery, to reflect the location of the stadium.

From a naming rights perspective, it could be The Tetley's Colliery etc.

 

 

22688084_10154854286672343_967958347485528225_n.jpg

Now I'm of the opposite view

Rugby league is on its backside, the impending loss of funding because of greedy super league wanting more could be the death nail for a few clubs who rely on this money to survive. 

I'm of the view if there is an opportunity to make money for nothing its gotta be looked at. 

If renaming the stadium is gonna bring in 10k,youve gotta take it. 

Obviously if "sexy Cindy's brothel of delights" want to sponsor the ground we would have to decline regardless of money involved. 

Which is a shame really because the fun value would be immense lol

Radio leeds

"let's see what's going on at Cindy's brothel of delights stadium" 

The wife

"where you going this aft" 

"I'm off down Cindy's brothel for a fix of excitement for a couple of hours" 

Way I look at it is this

If it's yours.. Sell it.. Ain't as if your not going to keep it. 

If it's yours.. Promote it

If it's yours... Use it to the max to generate revenue 

If it's yours.. Give a little away to get more back. 

And most of all

If it's yours... Do the flaming thing justice

 

Younger fans won't even know there was a colliery there... And next question from them would be "dad what's a colliery" 

I'd rather it be called something that relates to the future

Tesla stadium 

Xbox one stadium 

And it brings in a few quid

Plus any affiliation to shaw cross will only benefit the boys club in my view. 

 

Edited by coolie
  • Like 2
  • Haha 1

Share this post


Link to post
Share on other sites
30 minutes ago, Tom Coates said:

Mark has held discussions with a number of interested parties, but nothing to report further than that at this stage.

To avoid things becoming too messy, the plan is to retain The Tetley's Stadium name until a deal with a new partner is struck.

 

My personal view, and something I have mentioned to various people at the club, is that the stadium needs a traditional name.

Since moving in 1994, we've been New Crown Flatt, Ram Stadium and The Tetley's Stadium.

I don't like New Crown Flatt, because Crown Flatt was Crown Flatt (if that makes sense!?) and Ram Stadium just seemed an unimaginative idea.

I like the idea of calling the ground The Colliery, The Colliery Ground or The Shaw Cross Colliery, to reflect the location of the stadium.

From a naming rights perspective, it could be The Tetley's Colliery etc.

 

 

22688084_10154854286672343_967958347485528225_n.jpg

The word Colliery invokes memories of long hard days filled with graft, grime and gloom, populated by an optimistic collection of individuals, desperately hoping for better things. Surely that doesn't fit in with our current  ..... Oh hang on. ;)

  • Haha 4

Share this post


Link to post
Share on other sites

I agree that sponsorship is important, and calling it The Colliery would allow for that. But I also think it's important that the home of a club established more than 100 years has a name that transcends its corporate backer, like Crown Flatt was, like Mount Pleasant is.

If we were to take the 'if it's yours, sell it' philosophy to its logical conclusion then we could go the whole hog and rename the team the YBS Builders and ditch the Red, Amber and Black to play in the company's own corporate colours of blue and yellow.

It's important to find a balance between sponsorship and identity and there is definitely room for both.

For clubs like Dewsbury, our history and identity is becoming an increasingly important asset for marketing the club.

I believe that people are attracted to brands that are substantial, meaningful and well established. You need to give somebody something to grab hold of.

To use a practical example, imagine if Manchester United changed their badge and colours every year and sold off the naming rights for Old Trafford?

At our club, the brand identify manifests itself in various places:

  • Nickname - Rams, links to the wool of our traditional local industry
  • Home colours - Red, Amber and Black for as long as anyone can remember
  • Away colours - We're some way towards establishing blue, white and green as our traditional away colours
  • Logo - original, voted for by fans and representative of our colours, nickname and year of formation
  • Fans - The Amber Ribbon is increasingly becoming used as a 'catch all' label for our followers
  • Song - Original recording at our stadium by a local brass band, and now an entrenched part of match days and increasingly synonymous with the club

The missing piece of the jigsaw, I think, is the stadium, which lacks an identity of its own.

I accept the point about the name 'colliery' being dated, but it's part of the site's heritage. And if it provides a platform to educate young people about the history of the local area and the wider town, then fantastic.

Personally, I think we should base our strategies not only on selling the club but also on making it a source of local pride. And you'll probably find that if we can make it a source of local pride then it will help sell the club anyway.

And where traditions don't exist, let's identify aspects of our club's culture to create new ones - like we did with The Amber Ribbon song.

 

Another more contemporary suggestion I had for the stadium name was Heavy Woollen Park - 'The HW' 'The Tetley's HW' 'The Fleetmaster HW' etc.

I also think there's mileage in having a wider name for our facility.

Thanks to the investment of various people at the club, we have a fantastic  complex on Owl Lane that's far more than just a rugby ground. We have a car boot sale, function rooms, 4G pitches, bars etc., used by the likes of Bradford City, Ossett Town, Wakefield Trinity.

So, how about the name 'Owl Lane Leisure Village' or 'Amberwood Leisure Village' for the wider complex? I think this would be a far more marketable name when we're pitching to prospective wedding, party and facilities customers, and certainly stronger than just saying "Up at t'Rams".

You could then give the 'playing arena' its own identity within that - The Tetley's Stadium at Owl Lane Leisure Village.

The 'leisure village' element need not concern rugby fans and the 'stadium' aspect need not concern other users of the facilities, but having both would ensure that we can point the right brand at the right people at the right time.

 

Let's be proud of our identity and heritage, play to our strengths - and think big!

 

PS: coolie, if you have a number for Bill Gates or Elon Musk, please could you pass it on to Viv?

Edited by Tom Coates
  • Like 2

Share this post


Link to post
Share on other sites
1 hour ago, Tom Coates said:

 

PS: coolie, if you have a number for Bill Gates or Elon Musk, please could you pass it on to Viv?

If I did that

You might not get it this season ;)

Edited by coolie
  • Like 1

Share this post


Link to post
Share on other sites

So it's a straight forward decision 

A pretty name that has heritage but brings nothing but nostalgia 

Verses

Getting a sponsor for the ground giving us an opportunity to make money and take the club forward

 

I still like the mining connection thou

 

"the jam butty mines stadium " 

That will tickle someone's stick ;)

Edited by coolie

Share this post


Link to post
Share on other sites
21 minutes ago, coolie said:

So it's a straight forward decision 

A pretty name that has heritage but brings nothing but nostalgia 

Verses

Getting a sponsor for the ground giving us an opportunity to make money and take the club forward

No, I'm suggesting we do both.

Leeds did it: https://www.therhinos.co.uk/2017/11/01/welcome-emerald-headingley-stadium/

So can we. e.g: Tetley's Owl Lane, Fleetmaster Crown Flatt, YBS Colliery

Share this post


Link to post
Share on other sites

Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin' cooltalkin' highwalkin' fastlivin' evergivin' coolfizzin' Pepsi stadium .

It's just as long Tom ;)

Share this post


Link to post
Share on other sites
4 hours ago, Tom Coates said:

I agree that sponsorship is important, and calling it The Colliery would allow for that. But I also think it's important that the home of a club established more than 100 years has a name that transcends its corporate backer, like Crown Flatt was, like Mount Pleasant is.

If we were to take the 'if it's yours, sell it' philosophy to its logical conclusion then we could go the whole hog and rename the team the YBS Builders and ditch the Red, Amber and Black to play in the company's own corporate colours of blue and yellow.

It's important to find a balance between sponsorship and identity and there is definitely room for both.

For clubs like Dewsbury, our history and identity is becoming an increasingly important asset for marketing the club.

I believe that people are attracted to brands that are substantial, meaningful and well established. You need to give somebody something to grab hold of.

To use a practical example, imagine if Manchester United changed their badge and colours every year and sold off the naming rights for Old Trafford?

At our club, the brand identify manifests itself in various places:

  • Nickname - Rams, links to the wool of our traditional local industry
  • Home colours - Red, Amber and Black for as long as anyone can remember
  • Away colours - We're some way towards establishing blue, white and green as our traditional away colours
  • Logo - original, voted for by fans and representative of our colours, nickname and year of formation
  • Fans - The Amber Ribbon is increasingly becoming used as a 'catch all' label for our followers
  • Song - Original recording at our stadium by a local brass band, and now an entrenched part of match days and increasingly synonymous with the club

The missing piece of the jigsaw, I think, is the stadium, which lacks an identity of its own.

I accept the point about the name 'colliery' being dated, but it's part of the site's heritage. And if it provides a platform to educate young people about the history of the local area and the wider town, then fantastic.

Personally, I think we should base our strategies not only on selling the club but also on making it a source of local pride. And you'll probably find that if we can make it a source of local pride then it will help sell the club anyway.

And where traditions don't exist, let's identify aspects of our club's culture to create new ones - like we did with The Amber Ribbon song.

 

Another more contemporary suggestion I had for the stadium name was Heavy Woollen Park - 'The HW' 'The Tetley's HW' 'The Fleetmaster HW' etc.

I also think there's mileage in having a wider name for our facility.

Thanks to the investment of various people at the club, we have a fantastic  complex on Owl Lane that's far more than just a rugby ground. We have a car boot sale, function rooms, 4G pitches, bars etc., used by the likes of Bradford City, Ossett Town, Wakefield Trinity.

So, how about the name 'Owl Lane Leisure Village' or 'Amberwood Leisure Village' for the wider complex? I think this would be a far more marketable name when we're pitching to prospective wedding, party and facilities customers, and certainly stronger than just saying "Up at t'Rams".

You could then give the 'playing arena' its own identity within that - The Tetley's Stadium at Owl Lane Leisure Village.

The 'leisure village' element need not concern rugby fans and the 'stadium' aspect need not concern other users of the facilities, but having both would ensure that we can point the right brand at the right people at the right time.

 

Let's be proud of our identity and heritage, play to our strengths - and think big!

 

PS: coolie, if you have a number for Bill Gates or Elon Musk, please could you pass it on to Viv?

I see where you're coming from Tom, but in our town (and most everywhere else) mining is dead, textiles are dead and engineering Is dead - I'd hate to see us living in the past with our heritage, or worse still, joining them. If you want to give it a permanent name we could do worse than calling it after local hero's Horace Waller or Wallace Hartley (second thoughts on that now that GM has left). I do like the idea of bigging up our facilities though, and Owl Lane Sports Village has a nice ring to it.

 

Share this post


Link to post
Share on other sites
10 hours ago, Tom Coates said:

Mark has held discussions with a number of interested parties, but nothing to report further than that at this stage.

To avoid things becoming too messy, the plan is to retain The Tetley's Stadium name until a deal with a new partner is struck.

 

My personal view, and something I have mentioned to various people at the club, is that the stadium needs a traditional name.

Since moving in 1994, we've been New Crown Flatt, Ram Stadium and The Tetley's Stadium.

I don't like New Crown Flatt, because Crown Flatt was Crown Flatt (if that makes sense!?) and Ram Stadium just seemed an unimaginative idea.

I like the idea of calling the ground The Colliery, The Colliery Ground or The Shaw Cross Colliery, to reflect the location of the stadium.

From a naming rights perspective, it could be The Tetley's Colliery etc.

 

 

22688084_10154854286672343_967958347485528225_n.jpg

 Tom, in the preparation to be relocated, the club was then a Members' Club still and the members voted for the new ground to be named 'Crown Flatt' and 'New' was never used as the title.

Now with regard to your suggestion that the ground might have YBS in the title and change to that company's colours of blue and yellow, well Dewsbury County Borough Council's colours were blue and gold, as seen in the coat of arms.

I don't care for the title alluding to the colliery name (and I realise it was only you putting forward an idea), but should we reflect on one of our other main industries, that of producing the finest blankets in the world ?

I still think we should retain some of our heritage in the name and for our younger spectators I'm sure they would like to be able to remember our history. 

  • Like 1

Share this post


Link to post
Share on other sites

Thanks everyone for the thoughts and feedback.

I'll hopefully get chance to grab Mark on Sunday to pass the comments on.

Share this post


Link to post
Share on other sites

Just a left field perspective!!  .....  Our stadium is in an amazing location!!  fantastic and easy access by road with the MI and M62 on the doorstep ... wonderful views over Emily Moor and beyond  .... On a good sunny day a fantastic place to play the best ball game in the World!!  ...  good parking,  excellent facilities and family friendly!!   Couple this with the areas proud  'past' and there is something to build an identity that references both the past the present and the future ......  I know where I would prefer to watch RL on a warm Sunday afternoon ......  think about the emotions ...  Belle View... Wheldon Road... Post Office Road ... or Owl Lane !!!   Try to create a bright sunny convenient pleasant perspective!!   I am not an expert in Marketing but I suspect a good Marketing mind could harness the advantages and emotions and create an image that would attract appropriate sponsorship!!    ..... and grow both their brand and also that of the Rams!!

 Just a thought!!

Edited by the old nine ole

Share this post


Link to post
Share on other sites
21 hours ago, coolie said:

Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin' cooltalkin' highwalkin' fastlivin' evergivin' coolfizzin' Pepsi stadium .

It's just as long Tom ;)

For clarity:

e.g: Tetley's Owl Lane

or

Fleetmaster Crown Flatt

or

YBS Colliery

;)

Share this post


Link to post
Share on other sites

Now for me if Tetleys ain't coughing up owt to keep their brand on the stadium we should remove it. 

Fleetmaster & YBS currently do great things for the club

How about

Fleetmaster YBS sports village

And whoever contributes the most gets their name first

Think about it like this

The ground is your daughter, you don't want just anybody having her march down the aisle. 

You want the best deal for all concerned

 

 

 

 

Including the dowry ;)

  • Like 1

Share this post


Link to post
Share on other sites

why not call it simply..... OWL LANE STADIUM

  • Like 1

Share this post


Link to post
Share on other sites

I'm coming late to this discussion due to (yet another) pressing holiday engagement, however I think RPH is absolutely right (even if it is none of his business :tongue: ). A simple straightforward name gets established in time and, more often than not, the sponsorship appendage provides the glitz and e-numbers for the impressionable youngsters. As an example look at the problesm with the Huddersfield stadium which has never had a traditional name, moving from one sponsor to another (McAlpine, Galpharm, John Simths etc) - that provides no longevity of identity.

Call it Owl Lane Stadium, adding the sponsor as a precursor, and it will eventually stick. My personal view is that such as "Sports Village" is pretentious and attempting to create an image of something that isn't reality, in other words a sham.

  • Like 2

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

  • Recently Browsing   0 members

    No registered users viewing this page.


League Express - Online Now

League Express - Every Monday



Rugby League World - Online 28 Jun - July 2018

Rugby League World - July 2018 - Out Fri 29 Jun

Rugby League Books On Sale Here