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The Daddy

RU & NFL pay for terrestrial coverage - So should RL

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13 hours ago, JohnM said:

Apologies, wrong way round. I meant to say " I can''t see the BBC accepting payment ftom any sport to show thieir games"  

I think it means production costs and such. So a production company puts the show together at its own expense and offers it to the BBC for free?

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4 minutes ago, Scubby said:

I think it means production costs and such. So a production company puts the show together at its own expense and offers it to the BBC for free?

Not necessarily free, but John Birt's time in charge of the BBC saw the expert in-house departments decimated in favour of contracting jobs out on the cheap. Now, that hasn't been a completely unqualified disaster, but the corporation's reputation for technical quality certainly took a hit.

However, it does mean that they now buy in pre-made shows from other production companies, which can give good results too. It also means that, if a show gets axed from the Beeb, the production company can tout it around other broadcasters.

If a sport like the NFL can afford to put on a professional broadcast with its own crew, then they can offer it to the BBC, or C4, or whoever, for merely the cost of the rights, not the production costs.

If we want RL to follow the same path, the RFL/SL needs to source (and pay for) crew, equipment and infrastructure for every single match they want broadcast, with no guarantee at present that a TV company will take the feed and show it live (or at all). Will a voting majority of SL chairmen agree to see that money go out for the wider good, instead of keeping it to themselves?

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1 hour ago, Futtocks said:

Not necessarily free, but John Birt's time in charge of the BBC saw the expert in-house departments decimated in favour of contracting jobs out on the cheap. Now, that hasn't been a completely unqualified disaster, but the corporation's reputation for technical quality certainly took a hit.

However, it does mean that they now buy in pre-made shows from other production companies, which can give good results too. It also means that, if a show gets axed from the Beeb, the production company can tout it around other broadcasters.

If a sport like the NFL can afford to put on a professional broadcast with its own crew, then they can offer it to the BBC, or C4, or whoever, for merely the cost of the rights, not the production costs.

If we want RL to follow the same path, the RFL/SL needs to source (and pay for) crew, equipment and infrastructure for every single match they want broadcast, with no guarantee at present that a TV company will take the feed and show it live (or at all). Will a voting majority of SL chairmen agree to see that money go out for the wider good, instead of keeping it to themselves?

I agree wholeheartedly. The NFL don't have to put on a professional broadcast for the BBC or C4 or anyone else, they either take the feed from one of their broadcast partners, or from the NFL network and just repackage it. The cost is negligible to provide it the BBC.

Its the ideal package. They sell packages to FTA which gets them mass viewership, brand recognition, visibility and all that good stuff and helps the stranger become a casual fan, they can sell extra bits to the Pay-tv operators which gets them money and monetizes the sports fan and football fan, and NFL Network for the hardcore fan. 

It also allows them to easily sell packages overseas and in new markets, as well as giving them a product to sell to fans who no longer reside in the home market (e.g expats etc)

Whats key is that the NFL have all their games produced and broadcast. RL needs to find a way of doing that, even if all we can do is cover the costs it opens up new opportunities to create revenue and new revenue streams. So whether thats through a deal with Sky, or looking to stream directly, or through one of the new media companies its integral we get all games produced and broadcast to a sufficient quality because right now, for the vast majority of people in this country never mind the world, UK Rugby League exists for a maximum of 3 hours a week for 8 months a year, the rest they can't buy if they wanted to.

I think the bigger question isnt whether the RFL/SL are prepared to pay for that infrastructure etc, its whether they would be prepared to make the changes (and in some cases sacrifices) necessary to maximise its value. Would they be prepared to put on games every/most nights of the week for instance? Would they be prepared for double/triple/headers, on the road games, to spend time effort on money on the less direct marketing and secondary content. Can you imagine some of the SL Chairmen being prepared to spend a few million on the back of the say so of some Shoreditch creative talking about things they dont really understand?

Edited by scotchy1

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10 minutes ago, scotchy1 said:

I agree wholeheartedly. The NFL don't have to put on a professional broadcast for the BBC or C4 or anyone else, they either take the feed from one of their broadcast partners, or from the NFL network and just repackage it. The cost is negligible to provide it the BBC.

Its the ideal package. They sell packages to FTA which gets them mass viewership, brand recognition, visibility and all that good stuff and helps the stranger become a casual fan, they can sell extra bits to the Pay-tv operators which gets them money and monetizes the sports fan and football fan, and NFL Network for the hardcore fan. 

It also allows them to easily sell packages overseas and in new markets, as well as giving them a product to sell to fans who no longer reside in the home market (e.g expats etc)

Whats key is that the NFL have all their games produced and broadcast. RL needs to find a way of doing that, even if all we can do is cover the costs it opens up new opportunities to create revenue and new revenue streams. So whether thats through a deal with Sky, or looking to stream directly, or through one of the new media companies its integral we get all games produced and broadcast to a sufficient quality because right now, for the vast majority of people in this country never mind the world, UK Rugby League exists for a maximum of 3 hours a week for 8 months a year, the rest they can't buy if they wanted to.

For a sport to create the broadcast package themselves also gives them complete control over what gets on TV. That means not only the live action, but the enthusiastic studio pundits telling viewers that they have just watched a "pulsating" or "scintillating" encounter, regardless of the quality of the match just shown.

If Rugby League did the same, we'd probably get a studio full of talking heads going "full Eeyore" about how everything were better back in the day and that the referee was rubbish and it was the worst match they've ever seen.

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1 minute ago, Futtocks said:

For a sport to create the broadcast package themselves also gives them complete control over what gets on TV. That means not only the live action, but the enthusiastic studio pundits telling viewers that they have just watched a "pulsating" or "scintillating" encounter, regardless of the quality of the match just shown.

If Rugby League did the same, we'd probably get a studio full of talking heads going "full Eeyore" about how everything were better back in the day and that the referee was rubbish and it was the worst match they've ever seen.

Ha ha true. If history is anything to go by they would be in the weird position of needing to take complete control, then give it away completely to someone who knows what they are doing. 

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The one thing that the NFL & RU will possibly aim to gain from this strategy, is to present to future broadcasters & sponsors; the potential and ‘current’ viewers they have! If SL has for ex: 4M total viewers & RU 6M viewers; then that’s an easy sell to sponsors. 

It doesn’t matter how you get them, those figures are what they will present to the client. 

Maybe this is also maybe behind their move into Chinese TV too. 

Dont forget the NFL grew on a weekly show on C4 to over 300+ teams playing in the UK; from nothing. 

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