I've always thought for all the effort and heartache it would cost to rebrand Salford to "Manchester", the club might as well try and give the club a proper push in Manchester as Salford - if you see what I mean. Rightly or wrongly most people associate Salford quite closely with Manchester anyway, so it's unlikely put too many people off especially with the ground being right next to the Trafford Centre.
I've lived in Manchester for 7 and a half years, but in all that time I can't say I've ever seen much from Salford unless I went specifically looking for it (although understandable with the situation they are in now), I do think it could work, but it depends how much effort the club want to put in. Of course they should never forget the original fanbase, but I don't think you can ignore a market as big and, crucially, diverse as Manchester when you play where Salford play. A simply name change won't do the trick - Salford can be marketed in Manchester - but it depends on how much work goes in. I don't think "Manchester Reds" will solve many problems.
In the case of Salford I think the location is far more important than the name.
The Salford club has a tremendous opportunity, if well managed and marketed, to build a large audience to follow it in Barton.
And it strikes me that it has the opportunity to be the biggest sporting club in Salford or, at best, the third biggest in Manchester. At one time I was in the vanguard of those calling for a name change to Manchester, but Salford is now coming up in the world, with the BBC locating its sports department there, and I don't think there is anything negative any more (if there ever was!) about the City of Salford.
So to change the name would probably be a waste of time and effort. I don't see a problem in making Salford appeal to supporters throughout the Greater Manchester conurbation while continuing to carry the name of the city in which it plays its games.
Unfortunately the Reds have been moribund off the field for several years, but it's hard to deny the potential the club has to be successful. I'm sure Mr Koukash is smart enough to recognise that potential.