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If you was to take the top job at the Rfl , what would you change?

Who would you bring in, to help you implement your changes??

Match day Marketing is poor by a majority of clubs and as i have said before its costing the clubs millions but they can't seem to see it.

It does need someone who is young and ambitious to explain to the clubs how this can be done and is not very expensive and will reap financial rewards.

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We need to put a lot of money into marketing for sure

We do need major sponsors to show some interest into our game

How can we get Nike , reebok , adidas , hsbc, Barclays , Deloitte etc etc to come into our game

We can get them into our game for a price. Whether that price is what the RFL value the game at is another question.

We certainly don't want another Eddie stobart situation.

We still do need to get a lot through the gates than we do now that's for sure

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The whole thing is so comfortable it is like a family corner shop business. I went to Red Hall once it is the last place you would expect a national sporting governing body.

 

Having the game based in some backwater lane in the middle of nowhere is pathetic. The whole organsition needs moving to somewhere like media city where things like disciplinary, announcements, signings, controversies, good news can get instant media access and profile. Nigel Wood could just walk over to the BBC or 5live if he wanted to make an announcement like the bid for the 2021. All press conferences could be held there as could sponsor meetings and schmoozing.

 

If you set-up like a corner shop you will get the bargains and left over 'past sell by date' service and approach.

 

The governing body is in profit not losing millions so it should be building not contracting.

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There's absolutely zero benefit for all those brands mentioned to get involved in RL.

Firstly all are global brands, RL's exposure everywhere that the game is played, with the exception of Australia, is pretty appalling, which means those brands get absolutely zero from an association with RL.

If any teams want a Nike kit, all they have to do is approach Nike and pay for a kit. Like everyone has to. We see the same kit suppliers in RL because they are cheaper than the big brands. And saving a penny in such situations is of paramount importance and typical of most clubs in RL.

Secondly RL has no long term plan, not nationally here in the UK or internationally, so no global brands are going to put up money for anything that only has a potentially short term gain, or would they want to associated with a sport that is so short sighted. Having teams in Toulouse and London won't make any great difference if theres no genuine desire to support the building of the game in those and other areas. The RFL has completely abandoned the sport in London and the south east.

Employ whoever you want to market the sport, it won't make much difference. nothing will change until we modernise the way the game is run and build a long term plan for the sport at all levels, and especially expansion of the sport into new areas.

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We def need major sponsors in

How can we still have the guy who did the deal with stobart running Rfl ???

We have same kit sponsors for nearly every team in super league.....

seeing as 9 of the clubs voted for Stobart it is hard to criticise Wood too much, and whilst the buck stops with him, his job isnt to find sponsors - we have emploted Commercial Managers and agencies who are used to signing massive sponsorship deals but struggle to do the same for RL.

The principle of what happened there was decent, the plan was to take the promo activity from Stobart but give zero away, and bring in other sponsors rather than giving everything away to one sponsor for a modest sum like engage. Unfortunatley the Commercial team didnt deliver.

It should be noted that the Football Premier League have abandoned a title sponsor from this year, going for a multi-partner approach, Scottish Football previously went without sponsors, and tge Football League Cup including twams like Man Utd and Liverpool has no sponsor this year, being branded as the EFL Cup.

Its not that easy out there, and being so limited geographically we will be nowhere near the top of the list when companies discuss these opportunities, often the game of RL will never have been heard of.

What do you mean by your last line of all clubs having the same sponsor?

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Simple really - you want a big name sponsor, turn up with an expansionaist policy that ties in existing and new territories

 

Bang for the buck

 

The RFL should either take a pill and sort it or do what the RFU have done for years - live off the back of an international game - and let the international board run sponsorship agreements and negotiation

 

In our case no international game to speak of but loads of expansion and development - a man with a plan could sell this as its now a NORTHERN HEMISPERE sport with a rivalry with the SOUTHERN HEMISPHERE

 

How difficult is that to sell FFS

 

Australasia v Europe v North America

 

It doesn't take a genius to figure out we are being ignored because we don't shout loud enough\have a decent plan to provide a strategic long term expansion - its all far to made up as it goes along type stuff

 

You cant plan around that - the international governing bodies of the really big sports are what gets international dollars - RU would be sunk without it as would cricket as would soccer

 

The aberrations are the American sports of basket ball NFL and RL in Australia - and we fit NFL and the NRL like a glove - so why no plan!

 

I do hope the Aussies and the Yanks do the decent thing and press the go button - at some point they may just buy us out so we can catch up

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Good points Kris. As ever we all know what is wrong. The image of Barwick & Wood on our TVs at Wembley is a hard one to move from our minds! In a snap shot though all that is holding the game back.

 

Yep, my first thought was that the Chuckle brothers had let themselves go.

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If you have a 12 team league of:

Wigan

Warrington

Leeds

St Helens

Hull FC

London

Catalan

Toulouse

Toronto

Salford

Sheffield/Huddersfield

An expansion side in the Midlands

The big sponsors will come in which will give clubs money to promote the game.

It's like a chicken and egg situation. We need the money to get to a sustainable league which is spread across the UK, but we won't get any money unless we have an expanded league.

People who have the skill to solve the above earn millions a year. The people we have in the RFL at the minute don't have the skill to do it. They're fine for running a minor sport in the North of England, but if we want to be big we will have to spend 7 figure salaries a year to get the right people in.

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One of the biggest flaws had always been the insistence that expansion/overseas clubs have to earn their corn (do the tough yards) etc. We waste millions trying to bring expansion and growth potential down to the kitchen sink level instead of seeing the potential returns we can achieve.

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Instead of pointing out who else should do the job, how about who is willing to put up their own hand to do the job?

it doesnt really work like that does it, so a pointless exercise, but sure, ill have Nigel Wood's job for the salary.
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Instead of pointing out who else should do the job, how about who is willing to put up their own hand to do the job?

 

Sorry CanaBull when RFL jobs advertised are asking for experience working within the game (or the RFL) then there is little chance of anyone ever getting a look in. 

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it doesnt really work like that does it, so a pointless exercise, but sure, ill have Nigel Wood's job for the salary.

My point really was there are sensible, workable, viable ideas out there in fandom and being proactive, getting involved in the RFL, RLEF, etc. and working those ideas to possible fruition. Be part of their process.

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If you have a 12 team league of:

Wigan

Warrington

Leeds

St Helens

Hull FC

London

Catalan

Toulouse

Toronto

Salford

Sheffield/Huddersfield

An expansion side in the Midlands

The big sponsors will come in which will give clubs money to promote the game.

It's like a chicken and egg situation. We need the money to get to a sustainable league which is spread across the UK, but we won't get any money unless we have an expanded league.

People who have the skill to solve the above earn millions a year. The people we have in the RFL at the minute don't have the skill to do it. They're fine for running a minor sport in the North of England, but if we want to be big we will have to spend 7 figure salaries a year to get the right people in.

problem is that it is easy to write a list like that but if Salford carry on getting 2k, London get 1500, Hudds with 4.5k and new teams like Toronto and Toulouse perform like previous new teams like Paris, Gateshead and Crusaders finishing off with 1500 at games then the sponsors will not come.

Replacing average clubs in the North of England with new clubs who bomb is not expansion. You need to add to the current game to expand, not just replace and end up the same size. We need to get to the point where we have more fans, investors, sponsors, players, juniors etc because of new clubs, not just replace Widnes with the same players representing Toronto.

We also need to remember the RFLs remit is to grow the game in England or the UK, any new teams need to support that aim to be justified.

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Instead of pointing out who else should do the job, how about who is willing to put up their own hand to do the job?

People with the ability to generate millions more income in a business are always head hunted.

The CEO of the company I work for (insurance company which turnsover slightly more than a billion) took a 2 year break out of work to go travelling from his wife. He said he received an email every other week from a company offering him a senior role within the business. Once he had proved he can generate money at an executive level, he said he has never had to apply for a job since.

Unless you're referring to me taking on Nigels job? I'll happily take the 200k a year and give it a go like.

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Sorry CanaBull when RFL jobs advertised are asking for experience working within the game (or the RFL) then there is little chance of anyone ever getting a look in.

Well people have start somewhere. Whether that be volunteering in whatever capacity. There are few people as passionate and creative as RL folk. Quite honestly now I think more than ever there is an openness like never before in the hierarchy.

Sure there is a lot of cynicism and scepticism and justifiably so in some cases, but to stop interaction would be the end of everything.

I didn't mean for it to come across as sarcastic, it's a serious question, what can more fans do to be more involved in the RFL?

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problem is that it is easy to write a list like that but if Salford carry on getting 2k, London get 1500, Hudds with 4.5k and new teams like Toronto and Toulouse perform like previous new teams like Paris, Gateshead and Crusaders finishing off with 1500 at games then the sponsors will not come.

Replacing average clubs in the North of England with new clubs who bomb is not expansion. You need to add to the current game to expand, not just replace and end up the same size. We need to get to the point where we have more fans, investors, sponsors, players, juniors etc because of new clubs, not just replace Widnes with the same players representing Toronto.

We also need to remember the RFLs remit is to grow the game in England or the UK, any new teams need to support that aim to be justified.

They were just names of random clubs who probably have the most potential. To get let's says Toulouse to 10k it will cost millions, we would have those millions to spend if Toulouse had 10k fans if you get what I mean?

Sacking off clubs who aren't in a attractive area isn't the answer. But we need 12 clubs self sustainable with over 10k fans who are all attractive areas for sponsors. How we get there is the question which no one can really answer.

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