Oh dear, M jM, I think it's rather you who is disconnected. Whilst what you say may be correct, it is by far not the whole story, as you know. The Times and the Sunday Times regularly print supplements dedicated to Rugby Union with lots of support from advertisers. On line or off line, the Guardian is still a miserable rag dedicated to complaining how bad things were, are and will be in England and deducated to providing BBC News and Current Affairs with it's content. In addition, it's on line presence is free, unlike the proper newspapers. Indeed, even the Mail is gradually going behind a payeall. And you know what they say: something free is worth every penny you pay. The demographic of the Guardian is 86% ABC1. 54% of The Guardian readers are male, and the average age of the print reader is 54.18. What do they know if the life and leisure of the horny handed sons of toil that make up the mass of rugby league supporters? Answers on a pin head, please.
1.7billion minutes were spent on MailOnline's websites and app in July
909million for Guardian, 688million for Sun and 417million for Mirror
Average dwell time for dailymail.co.uk site and app users is 75 minutes
48 minutes on Guardian, 27 minutes on Sun and 16 minutes on Mirror