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RFL's Strategic Plan


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In 2014 Nigel Wood launched the RFL's strategic plan covering the 7 years 2015 - 2021.   The plan set targets covering various key areas of the sport, including playing numbers at amateur level, attendances for the professional game, TV viewing figures and commercial revenue etc etc.   At the time the strategic plan was launched I thought it was a great idea - a welcome move towards both a more professional approach and greater transparency.   Unfortunately since the plan was launched, the silence has been deafening.    As a minimum I expected annual updates to be published showing progress against the various targets - but to date I've seen nothing, despite the fact that it's now 6 months since 2015, the first year of the strategic plan.

Like any fan, I'm mainly focussed on how my club is faring.   But I also want to know how the sport as a whole is faring health-wise.   As things stand there seems to be nothing published on attendances (how has the new fixture format affected attendances in Super League & the Championship?) ; similarly TV viewing figures (which are vital to the game from a commercial viewpoint) are almost impossible to obtain ; and whereas other sports publicise the value of their commercial sponsorships, with RL the actual figures are always kept under wraps.

It would be great if some RL journalist could chivvy and embarrass the RFL in to providing annual progress reports on the strategic plan, including an explanation of what action is to be taken in any areas where actual performance is below target.  Sooner rather than later would be welcome, given it's now 6 months since the end of 2015.

 

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In 2014 Nigel Wood launched the RFL's strategic plan covering the 7 years 2015 - 2021.   The plan set targets covering various key areas of the sport, including playing numbers at amateur level, attendances for the professional game, TV viewing figures and commercial revenue etc etc.   At the time the strategic plan was launched I thought it was a great idea - a welcome move towards both a more professional approach and greater transparency.   Unfortunately since the plan was launched, the silence has been deafening.    As a minimum I expected annual updates to be published showing progress against the various targets - but to date I've seen nothing, despite the fact that it's now 6 months since 2015, the first year of the strategic plan.

Like any fan, I'm mainly focussed on how my club is faring.   But I also want to know how the sport as a whole is faring health-wise.   As things stand there seems to be nothing published on attendances (how has the new fixture format affected attendances in Super League & the Championship?) ; similarly TV viewing figures (which are vital to the game from a commercial viewpoint) are almost impossible to obtain ; and whereas other sports publicise the value of their commercial sponsorships, with RL the actual figures are always kept under wraps.

It would be great if some RL journalist could chivvy and embarrass the RFL in to providing annual progress reports on the strategic plan, including an explanation of what action is to be taken in any areas where actual performance is below target.  Sooner rather than later would be welcome, given it's now 6 months since the end of 2015.

This is a good thread and questions which need answers.

I have a tendency to be flipant especially where I notice a moral highground approach to issues, or a lack of fun. However,  the RFL inspection or RLoffwatch as it has come to be known can't be left to people who can't do research, are prone to make up stuff in the light of research they didn't do, find it hard to make a decision without lots of help, have a deep seated agenda and or people who can't agree on a date by which something is about to happen.

 

Out of these options who should we put in charge of Inspections at Red Hall/ Media City? : Journalists, Referees, Derek Beaumont or Forum posters.

 

I know this isn't a simple in or out question we've all come to love but take a breath. pause and weigh up the options...........

2 warning points:kolobok_dirol:  Non-Political

 

 

 

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Don't people realise that there is a 7 year plan every year, this years 7 years plan hasn't been issued yet.

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such plans are only commented upon when they are successful.. i think its safe to say in year one, targets were not met.

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Who audits the Plan? Where are we to date?

Someone put a lot of time into this and there has to be (hasn't there?)more detailed documents available that show how to achieve the key stages. But where they are, who is responsible for them, who does what, when, how etc? Maybe transparency wasn't a requirement.

EFQM is the tool, not Standard, the RFL are trying to achieve. This tool follows the PDCA (plan, do, check, act) principle so there has to be records kept, internal audits done, amendments made, recommends etc etc. No governing body for this standard, so if objectives aren't achieved, 'so what'.

When I first saw it, alarm bells rung.

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We have an issue in our sport with people talking about the RFL tongue in check knowing what the RFL are like. I was looking for community minutes which have not been updated for a year when they said they would appear in 3 weeks, July 2015 last minutes

The RFL have a good habit of ignoring things when it does not meet their agenda and I sometimes wonder if their agenda is the actual game itself, one day someone will ask questions exposing the truth

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A couple of years ago there were some important trials in a new format of Mini Mod rugby, the trials were well documented by an outside agency, this document showed the new concept was not liked but as it did not meet the RFL's plan it was ignored and not shown to the youth and junior section and the new format was implemented 2 years later this document turned up but the RFL said it was now too late as the format was up and running through the game, the RFL's use of spin is worse than either the Remain or Leave brigade

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A couple of years ago there were some important trials in a new format of Mini Mod rugby, the trials were well documented by an outside agency, this document showed the new concept was not liked but as it did not meet the RFL's plan it was ignored and not shown to the youth and junior section and the new format was implemented 2 years later this document turned up but the RFL said it was now too late as the format was up and running through the game, the RFL's use of spin is worse than either the Remain or Leave brigade

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the RFL's use of spin is worse than either the Remain or Leave brigade

There's a Remain or Leave Brigade?

Do people join it "to Forget"?

Must be why Beau Geste posts on here so often!

 

 

Persoally I don't think the RFL do a terrible job but I think they keep quiet most of the time in the hope no one will notice and it will all go away.

2 warning points:kolobok_dirol:  Non-Political

 

 

 

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Could be another good subject for RLW to look at in the next issue?

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In Rugby League clubs we have some people who have been very successful in the commercial world, the reason being that they have implemented and seen through strategies and innovations from conception to completion by employing people who can and do.

Are these said same people actually happy with how the sport is run and just as importantly percieved, for those who actually care about the game and discuss it (as on these pages, as an example) the feeling towards our hierarchy is that of no confidence.

So my question is, do our club chairman collectively have the ability to remove the incumbents of the RFL if they feel the need to do so, or is there some law or constitution preventing this, as I said at the beginning the people running our clubs have been successful by employing those who can, it seems to me the management of the RFL count amongst those who can't.

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In Rugby League clubs we have some people who have been very successful in the commercial world, the reason being that they have implemented and seen through strategies and innovations from conception to completion by employing people who can and do.

Are these said same people actually happy with how the sport is run and just as importantly percieved, for those who actually care about the game and discuss it (as on these pages, as an example) the feeling towards our hierarchy is that of no confidence.

So my question is, do our club chairman collectively have the ability to remove the incumbents of the RFL if they feel the need to do so, or is there some law or constitution preventing this??

 

 

Whooooossshhhh

 

Where have you been this last several seasons, six clubs tried to defeat the RFL during the SKY deal and lost 6-7 and changes to the games structure, and recent outbursts from Koukask and Hudgell and more measured comments from others make it clear that those six clubs indeed DO now have the ability to outvote the RFL by 6-5, and recently warned the RFL they would do this if the Blake Solly replacement was not to their liking

 

Have another "Whhhoooosssshhh" Gazzer, :tongue:

 

Yes most if not all of the clubs have chairmen who have been highly successful in the commercial world which makes the recent threads criticising their marketing skill a complete nonsense, it's just that Superleague has 12 chairmen so they can't all see eye to eye and they suffer from "management by committee" like your local Working Men;s club does where votes to decide policy are frequently split.

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Whooooossshhhh

 

Where have you been this last several seasons, six clubs tried to defeat the RFL during the SKY deal and lost 6-7 and changes to the games structure, and recent outbursts from Koukask and Hudgell and more measured comments from others make it clear that those six clubs indeed DO now have the ability to outvote the RFL by 6-5, and recently warned the RFL they would do this if the Blake Solly replacement was not to their liking

 

Have another "Whhhoooosssshhh" Gazzer, :tongue:

 

Yes most if not all of the clubs have chairmen who have been highly successful in the commercial world which makes the recent threads criticising their marketing skill a complete nonsense, it's just that Superleague has 12 chairmen so they can't all see eye to eye and they suffer from "management by committee" like your local Working Men;s club does where votes to decide policy are frequently split.

 

I am involved in the Amateur game and I think this is really struggling at both Youth and Open Age, the Chairman need to act soon to rescue this side of the game as this is where their future players are from as the RFL juggle figures to make things look good, apart from the NCL and top amateur leagues the amount of postponements should be a worry this is with a very poor turnout of teams at 16-18 though out the country.

Do the RFL have a plan to turn this round?

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Where have you been this last several seasons, six clubs tried to defeat the RFL during the SKY deal and lost 6-7

Extremely disingenuous post. 

 

We are led to believe that only 1 club voted against the Sky deal.

 

The 6-7 vote related to structure and governance, not the Sky TV deal.

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