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Rochdale v Toulouse (Merged threads)


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None of your Adshel nonsense ;)

They could give quite a few SL clube lessons in marketing on that alone. Fantastic, well done Rochdale. If selling the game was a criteria for SL you'd be there right now!

 

 

"Just a good ol' boy from south hites!

2 warning points:kolobok_dirol:  Non-Political

 

 

 

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They could give quite a few SL clube lessons in marketing on that alone. Fantastic, well done Rochdale. If selling the game was a criteria for SL you'd be there right now!

 

This is a bold, innovative move from the team at Hornets who work hard to publicise games in the town. This comes off the back of RochdaleHornets13 - the online TV channel that covers match highlights and pre-post-match interviews with the coach and players, and the club's online radio commentary of away games for fans who can't get to some of the far-flung corners of League 1, and the weekly members newsletter that comes with loads of really good information - and by far the best social media of any club in League 1 (and, I think, better than most in the Championship and some of Super League).

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Its surprisingly cheap to rent a billboard too

 

Which begs the SL clubs question and judging by Hornetto's second post Hornet are begining to look more and more like SL's lost child taken away at birth!

 

 

 

"Just a good ol' boy from south hites!

2 warning points:kolobok_dirol:  Non-Political

 

 

 

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What does the £1 in the middle say? Can't zoom in.

 

'Tickets from just £1' (that'll be kids for a quid)

 

Meantime, how to get the poster seen in more places...

 

"Rochdale Hornets are offering fans the chance to win 6 tickets to the Rochdale Hornets vs Toulouse Olympique XIII fixture on 24th by simply snapping a selfie with the Hornets billboard and either posting on Twitter or Facebook with the hashtag of #FrenchInvasion or emailing it to info@hornetsrugbyleague.com . All entries will be put into a prize draw and the winner will be announced on Friday 22nd April."

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'Tickets from just £1' (that'll be kids for a quid)

 

Meantime, how to get the poster seen in more places...

 

"Rochdale Hornets are offering fans the chance to win 6 tickets to the Rochdale Hornets vs Toulouse Olympique XIII fixture on 24th by simply snapping a selfie with the Hornets billboard and either posting on Twitter or Facebook with the hashtag of #FrenchInvasion or emailing it to info@hornetsrugbyleague.com . All entries will be put into a prize draw and the winner will be announced on Friday 22nd April."

Better and better, SL Clubs Kids for a quid!

2 warning points:kolobok_dirol:  Non-Political

 

 

 

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Which begs the SL clubs question and judging by Hornetto's second post Hornet are begining to look more and more like SL's lost child taken away at birth!

"Just a good ol' boy from south hites!

It is old skool advertising and costs abit of money compared to "free" social media tweets & fb posts....but if 100,000 people are gonna drive past a billboard in a week its worth the £250 outlay imo (£125 for the board & £125 for the poster,just chucking numbers in the air,bet its not far wrong though)

OLDHAM RLFC

the 8TH most successful team in british RL

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It is old skool advertising and costs abit of money compared to "free" social media tweets & fb posts....but if 100,000 people are gonna drive past a billboard in a week its worth the £250 outlay imo (£125 for the board & £125 for the poster,just chucking numbers in the air,bet its not far wrong though)

 

Here's the other one across town Screen%20Shot%202016-04-13%20at%2007.42.

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It is old skool advertising and costs abit of money compared to "free" social media tweets & fb posts....but if 100,000 people are gonna drive past a billboard in a week its worth the £250 outlay imo (£125 for the board & £125 for the poster,just chucking numbers in the air,bet its not far wrong though)

 

As I work in advertising, I'm happy to provide the costings we see based on a regional rate-card. One 96 sheet site starts at around £500/month (subject to negotiation), whilst production of the poster comes in at around £300/poster. Both figures plus VAT, so potentially a campaign coming in at around the 1300 quid mark (assuming a two-week rental over two sites).

 

96 sheet sites do a very different job to social media - they generate volume awareness (as you say if 100,000 people drive past each site - it'd take a lot of effort to generate that many views on social) - but when you augment your awareness campaign with a social engagement tactic (post a selfie of you at the poster site for a chance to win one of six tickets), you get the additional social uplift.

 

That's cross-channel strategy, folks.

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That's cross-channel strategy, folks.

Is that why it's been done for the visit of Toulouse? ;)

"I'm a traditionalist and I don"t think you'd ever see me coaching an Australian national side!"  Lee Radford, RLW March 2016

Proud to be a member of the TRL woke claque

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Just realised that the poster features a Fijian, an Algerian and an Irishman. It's a multi-cultural game!

And that's just one of the things that make it TGG!

2 warning points:kolobok_dirol:  Non-Political

 

 

 

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Great to see any club trying to raise awareness of themselves.

They do need a bit of work if they are to repeat this though. Far too fussy, you cant read the call to action and cant work out what the prices relate to.

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