Posted 13 October 2012 - 08:48 AM
Posted 13 October 2012 - 10:09 AM
For several years Sale Sharks have comfortably out-performed not only the Lions and Reds, but have put most rugby league clubs in the shade in terms of off-field marketing and community work. It shouldn't really come as a surprise that the Sharks have quickly sought to build new relationships with the local media and have also launched an initiative to coach union to kids in schools throughout the City of Salford.
The Sharks basically will be making life easy for the Advertiser to provide coverage, its the way of things nowadays in the local papers - they simply churn out whatever the clubs spoon feed to them.
Perhaps an ironic and very undesirable outcome of the flawed Barton scheme, particularly the Council's need to turn to the Sharks to help keep it afloat financially, will prove to be longer-term encroachment of union further into the local sporting culture than ever before.
Posted 13 October 2012 - 03:07 PM