They could put up a couple of posters around town or at the very least on the board outside the ground (which apparently isn't there)
There is now a big poster up on the outside of the fence at the Owl Lane end of the ground. It's about 8m long and 1.5m tall and has a big photo of the 2013 first team in a V-formation under the stadium floodlights. Looks fantastic. That's down to Steve Horsfall, our club photographer - who is going above and beyond the call of duty by volunteering.
No doubt the e releases have been plentiful and good since you came on board, but it seems to me the advertising is limited to the faithful
We're reaching everybody who visits the official website. In December we had 811,351, which is almost double the 473k we had in December 2011.
We're also reaching our followers on Facebook and Twitter (over 1,000 on each site). Users are encouraged to 'Retweet' and 'Like' the story, which creates a news story on the 'feeds' of their friends - whether they follow us or not. And when you consider that the average Facebook friend has 150 friends, the reach is greater than you think.
or those that read either:
- The Press which is a sensationalist right wing rag with the occasional decent local story.
- The Reporter which is so far detracted from real life and real issues it is almost a novel.
Both newspapers are tremendous supporters of Dewsbury Rams, and the causes important to us - currently it's the Eastern Terrace, new shirts and season tickets - which is all I'm interested in as the Rams' media officer!
We've had Roger in both papers (sometimes on the front page) almost every week between the end of October and Christmas.
There is almost 60,000 people in Dewsbury (second only to Huddersfield in Kirklees) and with circulation of the Reporter hitting around 20,000 of these and the Press being in trouble for lying about their circulation figures it is safe to assume that you are hitting around third of Dewsbury.
Lets look at Batley Bulldogs - With an average attendence of 1113 out of a population of 45,900 that means about 2.4% of Batley are turning up for games.
But then Dewsbury with its population of 58,200 and an average attendence of 1134 means that 1.9% of people are turning up for games.
With a similar demographic that is quite a substantial difference.
When I'm in the South Stand, of the Rams fans I stand with - none live in Dewsbury. Me, my mum and my dad are from Mirfield, there's a couple from Heckmondwike and another lad and his mum, who are also from Mirfield.
I think dividing populations of towns by average attendance is too simplistic. How would you apply it to Sheffield Eagles and Castleford Tigers? There are so many other factors to consider.
If we compare these to our nearest Super League team then Huddersfield has a population of 128,000 with an average gate of 7709 meaning 6% of the population are turning up for games. Yet here we don't have a similar demographic, Huddersfield is home to some 24,000 students of which (when the £5 student ticket offer was live) around 150 used to attend the games regularly. So if we adjust for that, we have a population of 104,000 meaning 7.4% attend games. Ok, this is an unfair comparison since they are the elite league, but interesting nonetheless.
If I were the Huddersfield media manager (or their marketing manager) (or their media assistant) (or their business development manager) (yes, they have all three on their full-time staff!), I'd be very concerned if we were being out performed by a club from neighbouring town in the division below us with no full-time media or marketing staff.
I know we have "lies, lies and damned statistics" but the reality is in figures, we are not hitting the numbers we could and if getting a third of the population is ok for you then fair enough. But to me that leaves over 38,000 people in our town not being targeted and goes some way in explaining why we fall behind Batley and why our stands are often fairly sparse.
How would you target the remaining 38,000 then?I designed and uploaded a poster
for people to print out and stick up in their local pub and nearest shop.
Roger and Austin were both in the town centre for the Christmas lights switch on, and soon Roger will be equipped with his own 'business cards' to hand to kids and their parents - letting them know who he is and where he can be found every other Sunday!
If anyone would like to contribute to the cost of these then I'll let you have my PayPal details!