BT Sport launches its new service tonight at 6.00pm.
I've just tweeted to the effect that it has missed a great opportunity by not buying the rights to this autumn's Rugby League World Cup.
I genuinely believe that as a new provider it would have made great sense for them to acquire the rights to a World Cup tournament, virtually regardless of the sport, so that they could have demonstrated how well they can cover an event over six weeks.
Anyone who sympathises with that point may like to re-tweet, or add their own comments either here or on Twitter.
It wouldn't do BT Sport any harm to see how many people share that view.
If we don't make a noise, they won't hear us.