There is a point about promotion, but I don't watch BBC promotions particularly closely and the BBC has a lot of content to promote.
The more annoying thing is that they don't seem to be sticking to any particular pattern slot or channel for these BBC games. So nobody is thinking "it is 3pm (or whatever) on a Saturday, is the rugby on?".
People point out that BBC3 is a free to air channel, but nobody scrolls through the TV guide to check if there is any rugby on on a random channel. I only knew the Catalans-Saints game was on BBC because the match thread on here mentioned it was in the title.