Jump to content

Mattrhino

Coach
  • Posts

    2,469
  • Joined

  • Last visited

  • Days Won

    1

Posts posted by Mattrhino

  1. 12 hours ago, Dave T said:

     

    Worrying things in that article. To go from a £4m profit with cheap tickets and now be struggling to break even with hugely increased prices and £15m of costs covered is very worrying. 

    I hope they are being economical with the truth and we are doing what the likes of RU do and have a fee to the world body, I. E. Guaranteed profit for them. 

    It's interesting that Dutton just keeps justifying the price and saying it is right. That's fine - but if you are right, it suggests something else is wrong. Just keeping insisting you are not wrong is doing nothing to fill grounds, and demonstrates the lack of flexibility that has probably got us to where we are. 

    And claiming your prices are in line with SL when you're charging £70 for seats at Saints that are £31 for a SL game is misleading. 

    Not sure where the money is going. Because it sure ain't going on any entertainment or festivities on game days.

    • Like 3
  2. 5 minutes ago, Hull Kingston Bronco said:

    I’m just going to have to agree to disagree, sorry. Your taking something very personally, when it’s actually a reassuring event that should give us some confidence that the team is focused on delivering for the sport in the long term. Rugby League has 2 strategic challenges at major events

    1. Sales volume

    2. Ability to successfully charge premium prices where people will pay them, ideally a reasonable time in advance 

    For over 15 years we have tried to solve the 1st at the expense of the 2nd. This isn’t sustainable, and in fact has a negative feedback loop - reduced prices, and hence perceived value, can reduce demand eventually. Rugby League tickets are now much cheaper than comparable sports, having declined relatively over time. This tournament made some very firm promises at the outset around discounting, in order to address this problem. This was a promise to early buyers. They didn’t do that for fun, they did that to significantly move the dial on the 2nd strategic challenge.

    Having done that, when faced with real sales data in the lead up to the tournament they could either 

    1. Carry on regardless, and miss some sales they otherwise may get

    2. Use the demand analytics (by price segment) to adjust the mix of seat pricing in a venue, to create more stock at a price point there’s a demonstrable market of immediate buyers for 

    3. Go back on the promise, offer late discounts, and fatally undermine future early purchasing and willingness to pay premium prices 

    They chose the 2nd path, because we now have the richness of data to do so, and the technological agility to be able to re-categorise sections. This is why up until close to the tournament they were selling tickets by price and general area, rather than by block, and are even now only selling by block rather than row/seat. They’ve planned for this scenario, for years. 

    So yes, technically a seat you could have bought for £70 was later for sale for £30. But had you bought it at the first opportunity, your actual seat would have been in a better position - so you’d still get the premium over a £30 ticket you were previously happy to pay for. That’s not the same as discounting, where you pay £70 for a seat and then 2 weeks later somebody else can pay £30 for the seat next to you with an identical position.

    If you want to focus on precise language, call that the same as simple “discounting”, and take the team’s strategy as some sort of personal affront, then I guess you can. But honestly it’s not about you. We have to up-shift the sport’s positioning, revenue yield and incentivise early purchase for better positioning. That’s all it is. 

    I disagree, we are not cheaper than comparable sports.

    The ticket they want me too pay £110 for at Elland Rd is circa £40 for the biggest soccer league (premier league)in the worlds most popular sport.

    I can get a Champions League game at Man City for £22

    Yes RU,Cricket and Wimbledon is expensive but the have 150 years of upper class establishment support that we do not. It is not comparable.

    We have to exist in what market we exist in, we can not pretend we belong to another.

    • Thanks 2
  3. 36 minutes ago, Dave T said:

    The Arsenal game will be really interesting. 

    If England make the semis, we will see whether there is appetite for fans to pay high amounts for England games in London. 

    It's a bold test, but we'll get some immediate results. 

    We've seen that fans won't pay £70 for seats at St Helens for Tonga v PNG, but England in a World Cup Semi at the Emirates is different. We've already seen that fasn are paying more for the game at Bolton than they often would for an Ashes game for example. 

    It's clear we have been underselling England games for a long time, whether that £110 price is quite right, we'll see. 

    I'm not that worried about the Emirates game, its a world class facility in a world renowned city. 

    I am worried about £110 tickets at Elland Rd and £75 £55 for Hull, Huddersfield and DW 

    • Like 4
  4. 1 hour ago, Hull Kingston Bronco said:

    On pricing strategy, opinions are like @rs"holes, everyone's got one. I think they've got the pricing strategy wrong in parts, and Mick Hogan has pretty much admitted as much. But the strategy has been set and it is now too late to change it, without discounting - which would be an even bigger mistake. I'm cool with constructive criticism, I've been doing it both here and directly, but surely there's a line eh. 

    I don't thing discounting would be a mistake, I think its probably the cpr that we need at least for the knockout stages. We haven't seen the games that are costing £110, £85 and £70 yet

  5. 13 minutes ago, Damien said:

    After not being on the website for a while I was on that page trying to log in for ages and couldn't. I knew I had an account but couldnt work out what was going on. By fluke I then ended on the ticket page and logged in fine. Stuff like this just shouldn't happen.

    Ah that's what must of happened to me, thought I was going mad. 

    I've had to register several times and updated my account because I could never log on. Like you say after a fluke I got on the right page and was able to buy tickets.

  6. 23 minutes ago, Tommygilf said:

    Leeds was poor too. We got more for England Knights vs Jamaica.

    Certainly seems like there wasn't much work in the Jamaican community compared to then. If there was as many Jamaican backers as Irish we'd have been well into 5 figures.

    I'm gonna have to defend my fellow loiners here. The Aus game at 13.5k is pretty impressive when we are talking alot of £55 and £75 tickets sold.

    Its also more than this fixture would have got in Australia 😄 

    • Like 2
  7. 7 minutes ago, Dave T said:

    I'd be very careful quoting that we have sold more than 2013. That would mean we have sold 458k+. I am almost 100% certain that isn't the case, and certainly not just for the mens. For us to have sold that kind of number, we would have had to have pretty much sold out the final and sold tens of thousands for quarter finals etc. 

    Id we are anywhere near that number, it is not for the Men's World Cup, which in 2013 had 26 events staged. They are absolutely now talking about 61 games in every press release.

    150 seats available at Headingley was a farce 😄 

    • Like 2
  8. 1 hour ago, GeordieSaint said:

    Where’s the vibrancy of 2013 Dave? I went to loads of games. Hooked with the colour, thousands of kids on the pitch, fairly well attended games, and good noise everywhere. Less a few flags in Newcastle, there’s been none of that (even without the technical failure, the opening ceremony was sub-standard and cheap). I was really keen to take my 5-yr old to the QF at Wigan as she’d have loved the colour and vibrancy of 2013. Really struggling for motivation now… really struggling.

    I didn't go to any games in 2013. But what shocked going to the Aus v Fiji game was that there was nothing that told you it was the a world cup. Absolutely nothing going on around the stadium, no freebies,no flags,no entertainment. I enjoyed the game but the Rhinos usually put more of a show on regular season games.

    • Sad 2
  9. 51 minutes ago, FearTheVee said:

    The balance is in recognising the difference between what people will pay to watch:

    a) England;

    b) other "big" nations play each other;

    c) "big" nation v minnow; and

    d) minnow vs minnow

    They are are completeley different events and need completely different pricing.

    To be positive - I think this tournament has proven people will pay proper prices to watch England.  To be negative, it has also proven that just because two national teams are playing doesn't mean it's a premium event.  It's patently not.

    When you overlay that with too many games at the same grounds you compound the issue.  That said, I class the game at Wire as an attractive fixture and the attandance was frankly a disgrace.  I don't know how you can have years to sell a NZ fixture in a RL stronghold and end up with that - it's terrible.

    All that said - given the uproar about how disrespectful the Australians were to international RL last year, it would have been nice for the die hards to back up their incredible support for "TGG" by buying some tickets.

    Agree its mad, they could have hired me to sell the tickets door to door in Warrington for the last 2 years and would have got more 😄 

    • Like 1
  10. 6 minutes ago, Leonard said:

    It might be a Southern thing - I'd think nothing of dropping £100 on something I want to see. Cricket, Football, Boxing, RL, Theatre etc.

    £100 to watch England at Lords is different than France vs Greece in Doncaster. Im sure you wouldn't pay £100 for a seat in the eco power stadium.

    • Like 2
  11. 2 minutes ago, Dave T said:

    Cheap is a distraction. That differs to all of us. 

    But 10k empty seats tell us scheduling and pricing is wrong. 

    We can directly compare 2013 to now and the main changes are multiple games and far, far higher pricing. Much of the other stuff (promotion and organisation) has been far better than 9 years ago. 

    We got 2013 right just like the Womens Euros got it right. There is nothing wrong with being an affordable sport there is a market for it.

    • Like 1
  12. 4 minutes ago, Dave T said:

    £25 isn't seen as cheap for NZ v Leb. That's the point. 

    You keep saying the cheap seats haven't sold - my argument is that there aren't any cheap seats. There are cheaper seats, but the appropriate price point for that game was not £25 for adults. 

    I would love to have been in that meeting with the people who set prices, because I'm not sure what they were smoking. Any sober or sane individual would have laughed at thier proposals. Just like we did on here.

    Trying to ignore market forces was ridiculous. 

    Like I said on another thread. Kia don't just raise thier prices to match ferrari because they both have four wheels and an engine.

    • Thanks 1
  13. 9 hours ago, RL Tragic said:

    I know we are only in day two but considering the amount of staff , time and money the organisers have had versus other RL world cups the presentation lack of attention to deatails ( like someone to sing anthems ) and some of the attendances are really quiet abysmal. Just over 5k in a RL town featuring two sides stacked with NRL quality players is shockingly bad . 

    The biggest issue was the pricing. Any idiot idiot could see but the guys at RLWC didn't do anything until a few weeks before the tournament.

    There is something out there called market forces that you can't just ignore. Kia can't just raise there prices to match Ferrari's just because they both have four wheels and an engine.

    We stupidly raised our prices to a premium without any justification. Just because Union and NFL can flog £70-£100 tickets doesn't mean we can.

    The Women's EUROs got it right, they realised what market they were in a priced accordingly.

    • Like 1
×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.